Richa Panchal

Planned, designed, and scheduled brand-aligned content across Instagram, TikTok, YouTube, and LinkedIn for multiple clients, increasing content output consistency by 40% and growing engagement month over month. Wrote and edited captions, headlines, and campaign copy aligned to each client’s brand voice, reducing revision rounds through a standardized voice reference system. Monitored performance (reach, engagement, CTR, and conversions) using Hootsuite and Google Analytics, delivering monthly data-driven optimization reports. Managed end-to-end asset workflow from brief to QA and delivery, improving on-time delivery and reducing reactive changes by 30%. Collaborated with marketing and account teams to translate objectives into platform-native visuals, improving turnaround time by 25% and strengthening client satisfaction. Adapted assets to platform specifications to prevent rejections. Proactively identified content gaps via competitive trend analysis, contributing to the channel’s

Delivered brand-aligned customer consultations across Paint, Flooring, and Seasonal departments; earned the Gold Homer Award for service excellence and twice named Associate of the Month. Leveraged direct customer feedback to redesign merchandising layouts and led product knowledge workshops, driving measurable increases in customer loyalty scores. Collaborated cross-departmentally to develop and execute in-store promotions, improving cross-team coordination and campaign execution outcomes. Translated customer insights into audience-informed content strategies with in-store promotional messaging.