I am an experienced digital marketing professional specialising in SEO, with a proven track record of delivering sustained organic growth for global brands. I have expertise in optimising for Google Search, Google News, Google Top Stories, and Google Discover, which has helped increase clicks, visibility, and brand presence. I have a broad understanding of search engine marketing, user experience, social media, email marketing, and conversion rate optimisation. Skilled at developing data-driven SEO strategies, conducting technical audits, optimising content, and collaborating with stakeholders, I enjoy training teams and advising senior leadership to achieve measurable business outcomes. I am committed to continuous improvement and staying ahead of evolving search trends to drive long-term performance.

Richard Kempthorne

I am an experienced digital marketing professional specialising in SEO, with a proven track record of delivering sustained organic growth for global brands. I have expertise in optimising for Google Search, Google News, Google Top Stories, and Google Discover, which has helped increase clicks, visibility, and brand presence. I have a broad understanding of search engine marketing, user experience, social media, email marketing, and conversion rate optimisation. Skilled at developing data-driven SEO strategies, conducting technical audits, optimising content, and collaborating with stakeholders, I enjoy training teams and advising senior leadership to achieve measurable business outcomes. I am committed to continuous improvement and staying ahead of evolving search trends to drive long-term performance.

Available to hire

I am an experienced digital marketing professional specialising in SEO, with a proven track record of delivering sustained organic growth for global brands. I have expertise in optimising for Google Search, Google News, Google Top Stories, and Google Discover, which has helped increase clicks, visibility, and brand presence.

I have a broad understanding of search engine marketing, user experience, social media, email marketing, and conversion rate optimisation. Skilled at developing data-driven SEO strategies, conducting technical audits, optimising content, and collaborating with stakeholders, I enjoy training teams and advising senior leadership to achieve measurable business outcomes. I am committed to continuous improvement and staying ahead of evolving search trends to drive long-term performance.

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Work Experience

Head of SEO Australia at Yahoo!, Australia
May 1, 2024 - August 28, 2025
Led the strategic direction and execution of SEO initiatives across the Yahoo platform in Australia, working with editorial teams across News, Sport, Finance, and Lifestyle brands. Advised Senior Directors of Content on SEO strategies, conducted training for editors and journalists, managed technical audits, and developed successful strategies for Google News, Google Discover, and major news events. Key achievements include growing Yahoo!'s organic SEO traffic to a top two referral source and consistent year-over-year traffic growth across multiple categories.
Senior SEO Content Marketer at hipages Group, Australia
December 1, 2017 - August 28, 2025
Led initiatives to increase organic search visibility and traffic, including content optimisation and link-building strategies. Improved domain authority significantly, resolved ranking issues via link audits, enhanced content to capture Google's answer box, and trained content writers. Collaborated cross-channel to boost visibility and fostered positive PR and social media engagement.
Senior SEO Team Lead at Online Marketing Gurus, Australia
May 1, 2016 - August 28, 2025
Managed SEO campaigns for small to medium businesses across various industries, coordinating team efforts to plan and execute on-page and off-page SEO strategies. Responsible for keyword research, site migrations, client management, reporting, and ensuring the implementation of technical and content SEO recommendations.
SEO Manager at Bwin.Party Digital Entertainment, London, UK
October 1, 2015 - August 28, 2025
Developed and executed SEO strategies for websites and brands, driving organic traffic and player engagement. Managed daily SEO operations, educated cross-department teams, handled SEO content development and penalty reconsiderations, and collaborated with SEO agencies.
SEO Consultant, Freelance at Freelance Australia
January 1, 2009 - Present
Provided freelance SEO consulting services including content strategy development, technical SEO initiatives, site migration plans, audit resolutions, SEO training, and competitor analysis to diverse clients. Notable achievements include improving search visibility and training teams resulting in increased web traffic and keyword rankings.

Education

Business and Finance at Guildford College of Further & Higher Education (UK)
January 11, 2030 - August 28, 2025

Qualifications

BrightEdge Certified Professional
January 11, 2030 - August 28, 2025
Conductor Searchlight Certified
January 11, 2030 - August 28, 2025
Insights Discovery Course
January 11, 2030 - August 28, 2025
SEO Copywriting | Bruce Clay (AUS)
January 11, 2030 - August 28, 2025
Search Engine Optimisation SEO101
January 11, 2030 - August 28, 2025
Advanced SEO201 | Search Engine College (AUS)
January 11, 2030 - August 28, 2025
Pay Per Click PPC201 Advanced | Search Engine College (AUS)
January 11, 2030 - August 28, 2025
Global Professional Sales Skills | Sales & Marketing courses (UK)
January 11, 2030 - August 28, 2025
City and Guilds NVQ II in Telephone Selling | Sales & Marketing courses (UK)
January 11, 2030 - August 28, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Travel & Hospitality