I'm Richard Cooke, a brand builder and designer with 30+ years of experience across diverse national and international industries. I translate strategy into visually compelling brands and campaigns across print, digital, and packaging, always aligning with business goals and enhancing the customer experience. I thrive in collaborative environments where craft, curiosity, and practical problem-solving drive measurable results. I founded Cooke Creative to help brands grow through leadership in design and brand strategy. My approach is hands-on, agile, and client-focused, combining strategic thinking with hands-on execution to deliver outcomes that matter to the business and the customer.

Richard Cooke

I'm Richard Cooke, a brand builder and designer with 30+ years of experience across diverse national and international industries. I translate strategy into visually compelling brands and campaigns across print, digital, and packaging, always aligning with business goals and enhancing the customer experience. I thrive in collaborative environments where craft, curiosity, and practical problem-solving drive measurable results. I founded Cooke Creative to help brands grow through leadership in design and brand strategy. My approach is hands-on, agile, and client-focused, combining strategic thinking with hands-on execution to deliver outcomes that matter to the business and the customer.

Available to hire

I’m Richard Cooke, a brand builder and designer with 30+ years of experience across diverse national and international industries. I translate strategy into visually compelling brands and campaigns across print, digital, and packaging, always aligning with business goals and enhancing the customer experience. I thrive in collaborative environments where craft, curiosity, and practical problem-solving drive measurable results.

I founded Cooke Creative to help brands grow through leadership in design and brand strategy. My approach is hands-on, agile, and client-focused, combining strategic thinking with hands-on execution to deliver outcomes that matter to the business and the customer.

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Language

English
Fluent

Work Experience

Designer at CookeCreative
January 1, 2000 - June 21, 2024
Working on brand strategy, brand creation, typography, web design, all digital media, and FMCG packaging. Clients include AllTrails bicycle tours, START Foundation, Maurice Cole Surfboards, MMVLLEN, Ben De Nardi Architects, and MillBuilt.
Designer at ThompsonCooke Creative
January 1, 2002 - December 31, 2022
Contributed to the success of iconic Australian brands such as Mercedes-Benz, Ripcurl, Origin Energy, CUB, Big W, Emma Page Jewellery, DeBortoli Wines, Holloway Diamonds, and Western Chances. Produced work for Australia's smallest and emerging brands as well.
Studio Owner / Designer at Richard Cooke Design
January 1, 1995 - December 31, 2001
Established own studio, working for advertising agencies and private clients including Envestra, Florentino Restaurant, MitchDowd, Wedgewood, Knappstein Winery, Reach Youth, Kraft, Blue Illusion, and Bionic Ear Institute.
Designer at Optimum Design
January 1, 1990 - December 31, 1994
Worked in the Melbourne office and established a Sydney office before working in Cambridge and London. Clients include Ford, Virgin, and EMAP.
Junior Designer at Fleet, Henderson and Arnold
January 1, 1987 - December 31, 1989
Junior designer role, starting career in design.

Education

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Qualifications

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Industry Experience

Consumer Goods, Retail, Energy & Utilities, Travel & Hospitality, Non-Profit Organization, Media & Entertainment, Professional Services, Manufacturing, Other