Richard Lilp
Hi, I’m Richard Lilp, a Marketing Specialist with hands-on experience in digital strategy, content creation, and performance optimization across e-commerce and social media channels.
About
Hi, I’m Richard Lilp, a Marketing Specialist with hands-on experience in digital strategy, content creation, and performance optimization across e-commerce and social media channels. I have a proven track record of driving data-driven marketing initiatives, collaborating with creators, and scaling organic growth to millions of impressions.
I excel at short-form content, audience targeting, multi-channel distribution, and leveraging analytics tools like Google Analytics, TikTok Studio, and the Adobe suite. I’m a creative problem-solver who thrives in cross-functional teams and enjoys turning consumer insights into practical, measurable marketing improvements, especially in niche markets like Cardistry and lifestyle brands.
- 2 years' experience
- Joined April 2026
Skills· 8
Languages
- EstonianFluent
- EnglishFluent
Industry experience
- Media & Entertainment
- Software & Internet
- Retail
Work experience· 6 roles
Helped identify optimization opportunities across organic and paid SEO consulting using Google native SEO tools and Ubersuggest. Recommended actionable steps based on competitor analysis, keyword research, and on-page SEO to increase SERP ranking and match search intent.
Led marketing strategy and brand organic presence; created, wrote, and published organic social media content; developed a strong content strategy delivering millions of impressions and sustaining 5% WoW page growth across major platforms (TikTok, Meta, Google).
TikTok-focused short-form social media video content for well-known retailers. Helped edit engaging videos following entertaining and attention-oriented structure to catch and keep attention while maintaining the brand voice.
Education
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