Hi, I’m Richard Lilp, a Marketing Specialist with hands-on experience in digital strategy, content creation, and performance optimization across e-commerce and social media channels. I have a proven track record of driving data-driven marketing initiatives, collaborating with creators, and scaling organic growth to millions of impressions. I excel at short-form content, audience targeting, multi-channel distribution, and leveraging analytics tools like Google Analytics, TikTok Studio, and the Adobe suite. I’m a creative problem-solver who thrives in cross-functional teams and enjoys turning consumer insights into practical, measurable marketing improvements, especially in niche markets like Cardistry and lifestyle brands.

Richard Lilp

Hi, I’m Richard Lilp, a Marketing Specialist with hands-on experience in digital strategy, content creation, and performance optimization across e-commerce and social media channels. I have a proven track record of driving data-driven marketing initiatives, collaborating with creators, and scaling organic growth to millions of impressions. I excel at short-form content, audience targeting, multi-channel distribution, and leveraging analytics tools like Google Analytics, TikTok Studio, and the Adobe suite. I’m a creative problem-solver who thrives in cross-functional teams and enjoys turning consumer insights into practical, measurable marketing improvements, especially in niche markets like Cardistry and lifestyle brands.

Available to hire

Hi, I’m Richard Lilp, a Marketing Specialist with hands-on experience in digital strategy, content creation, and performance optimization across e-commerce and social media channels. I have a proven track record of driving data-driven marketing initiatives, collaborating with creators, and scaling organic growth to millions of impressions.

I excel at short-form content, audience targeting, multi-channel distribution, and leveraging analytics tools like Google Analytics, TikTok Studio, and the Adobe suite. I’m a creative problem-solver who thrives in cross-functional teams and enjoys turning consumer insights into practical, measurable marketing improvements, especially in niche markets like Cardistry and lifestyle brands.

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Language

Estonian
Fluent
English
Fluent

Work Experience

Short-Form Content Video Editor at Freelance (Estonia)
November 1, 2025 - Present
TikTok-focused short-form social media video content for well-known retailers. Helped edit engaging videos following entertaining and attention-oriented structure to catch and keep attention while maintaining the brand voice.
Digital Marketing Manager at Vestra (Estonia)
November 1, 2025 - Present
Led marketing strategy and brand organic presence; created, wrote, and published organic social media content; developed a strong content strategy delivering millions of impressions and sustaining 5% WoW page growth across major platforms (TikTok, Meta, Google).
Intern at SRC Group AS
January 1, 2026 - March 1, 2026
Helped identify optimization opportunities across organic and paid SEO consulting using Google native SEO tools and Ubersuggest. Recommended actionable steps based on competitor analysis, keyword research, and on-page SEO to increase SERP ranking and match search intent.
Catering Attendant at China Red
February 1, 2023 - May 1, 2023
Customer service and dining experiences support.
Courier at Bolt
January 1, 2022 - October 1, 2022
Transportation and logistics communication with restaurants and clients; picking up and delivering ordered food.
Sales / Retail at South Western Advantages A
November 1, 2022 - June 1, 2023
Participated in sales training; gained understanding of customer journeys and client needs; contributed to customer engagement and market reach.

Education

Bachelor at Estonian Business School
January 1, 2022 - December 31, 2025
Bachelor at University of Deusto (Spain)
January 1, 2023 - January 1, 2024
High School Diploma at Viimsi Gümnaasium
January 1, 2019 - January 1, 2022
Exchange Semester at Spanish University (Erasmus program)
January 11, 2030 - April 3, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail