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Accessibility- and instructionally focused senior design strategist with 18 years of experience creating inclusive visual communication, learning materials, and user-centered content experiences. I translate complex requirements into clear, compliant solutions that help diverse audiences succeed. I specialize in Section 508/WCAG accessible document and digital design, workflow standardization, and UX-informed learning design. I partner with cross-functional stakeholders and use AI-assisted processes—while maintaining strict accuracy and compliance—to improve quality and production speed.…Accessibility- and instructionally focused senior design strategist with 18 years of experience creating inclusive visual communication, learning materials, and user-centered content experiences. I translate complex requirements into clear, compliant solutions that help diverse audiences succeed. I specialize in Section 508/WCAG accessible document and digital design, workflow standardization, and UX-informed learning design. I partner with cross-functional stakeholders and use AI-assisted processes—while maintaining strict accuracy and compliance—to improve quality and production speed.

Richele McFarlin

Banner Ad Designer, Brand Designer, Digital Marketer, +5

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Accessibility- and instructionally focused senior design strategist with 18 years of experience creating inclusive visual communication, learning materials, and user-centered content experiences. I translate complex requirements into clear, compliant solutions that help diverse audiences succeed. I specialize in Section 508/WCAG accessible document and digital design, workflow standardization, and UX-informed learning design. I partner with cross-functional stakeholders and use AI-assisted processes—while maintaining strict accuracy and compliance—to improve quality and production speed.…Accessibility- and instructionally focused senior design strategist with 18 years of experience creating inclusive visual communication, learning materials, and user-centered content experiences. I translate complex requirements into clear, compliant solutions that help diverse audiences succeed. I specialize in Section 508/WCAG accessible document and digital design, workflow standardization, and UX-informed learning design. I partner with cross-functional stakeholders and use AI-assisted processes—while maintaining strict accuracy and compliance—to improve quality and production speed.

Available to hire

Accessibility- and instructionally focused senior design strategist with 18 years of experience creating inclusive visual communication, learning materials, and user-centered content experiences. I translate complex requirements into clear, compliant solutions that help diverse audiences succeed.

I specialize in Section 508/WCAG accessible document and digital design, workflow standardization, and UX-informed learning design. I partner with cross-functional stakeholders and use AI-assisted processes—while maintaining strict accuracy and compliance—to improve quality and production speed.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Work Experience

Senior Graphic Designer (Volunteer/Event Coordination Role) at AAF Toledo

October 1, 2025 - Present

Coordinated professional judges for regional American Advertising Awards and ensured alignment with competition standards. Led judge orientation and oversaw evaluation processes to maintain consistent scoring criteria. Designed the 2025 award trophy and managed production from concept through final specifications.

Michigan Supreme Court Editorial Designer (Contract) at Michigan Supreme Court

September 1, 2024 - April 1, 2026

Led an accessibility redesign of statewide court materials, ensuring Section 508 compliance and improving usability across digital and print formats. Developed standardized workflows to improve consistency and efficiency for high-volume document remediation. Applied instructional design and UX principles to increase comprehension of complex legal content for diverse audiences. Integrated AI-assisted processes to streamline content development while maintaining strict legal accuracy and compliance standards.

Best Version Media Digital and Print Designer at Best Version Media

May 1, 2022 - Present

Designed structured, user-centered content experiences that support readability, engagement, and information retention. Partnered with cross-functional stakeholders to translate content into accessible, audience-focused formats. Directed visual redesign and brand identity for a high-volume digital sales platform, increasing client engagement by 20%+. Managed creative strategy for large-scale campaigns including promotional graphics, catalogs, and digital assets. Developed scalable template systems and SOPs, improving team productivity by 12% and campaign performance by 50%. Integrated AI-assisted tools to enhance design ideation, content development, and production scalability.

Senior Graphic Designer (Project-based/Contract) at 5 DayDeal

April 1, 2018 - August 1, 2023

Created marketing and brand design assets, supporting multi-channel digital and print production needs. (Project-based role; responsibilities summarized from resume highlights.)

Education

M.Ed., Educational Technology & Instructional Design (K–12 & Adult Learning) at Western Governors University