Hi, I’m Richie M. dela Serna, a Senior Graphic Designer specializing in branding, packaging, and digital illustration. I bring over a decade of experience and a portfolio of award-winning designs. I’m passionate about turning a client's vision into market-ready work through precise, creative collaboration and professional communication. I thrive on delivering bold visuals that resonate with target audiences and translate into measurable results. Let’s bring your brand to life.…

Richie M. dela Serna

Hi, I’m Richie M. dela Serna, a Senior Graphic Designer specializing in branding, packaging, and digital illustration. I bring over a decade of experience and a portfolio of award-winning designs. I’m passionate about turning a client's vision into market-ready work through precise, creative collaboration and professional communication. I thrive on delivering bold visuals that resonate with target audiences and translate into measurable results. Let’s bring your brand to life.…

Available to hire

Hi, I’m Richie M. dela Serna, a Senior Graphic Designer specializing in branding, packaging, and digital illustration. I bring over a decade of experience and a portfolio of award-winning designs.

I’m passionate about turning a client’s vision into market-ready work through precise, creative collaboration and professional communication. I thrive on delivering bold visuals that resonate with target audiences and translate into measurable results. Let’s bring your brand to life.

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Language

English
Advanced

Work Experience

Webpage Developer at STI Colleges
January 1, 2006 - January 1, 2007
Developed and maintained webpages, graphics, and digital content for STI Colleges; collaborated with faculty to design user-friendly interfaces; ensured accessibility and responsiveness.
Freelancer Graphic Artist
January 1, 2010 - Present
Provided freelance graphic design services including branding, logo design, packaging, and illustration; collaborated with clients to develop visual identities and marketing materials.
Layout Artist at Printing and Publishing
January 1, 1999 - January 1, 2004
Created page layouts for print publications, coordinating with editorial and production teams to ensure typography, imagery, and pagination met print specifications.
Layout Artist at BUSYBee Printing Services
January 1, 2007 - January 1, 2010
Layout artist for printing services; prepared layouts for brochures, catalogs, packaging, and promotional materials; contributed to design workflows and production efficiency.
Graphic Artist at Freelancer
January 1, 2010 - Present
Branding, logo design, packaging, and illustration for diverse clients; participated in logo design contests (99Designs and Logomyway) with winning logos and finalist placements.
Freelancer Graphic Artist at Self-employed
January 1, 2010 - Present
Self-employed graphic designer delivering branding, packaging, and digital illustration services for diverse clients. I translate client visions into market-ready visuals, manage project timelines, and deliver production-ready files for print and digital platforms.

Education

Webpage Developer at STI Colleges
January 1, 2006 - January 1, 2007
Webpage Developer at STI Colleges
January 1, 2006 - December 31, 2007
Webpage Developer at STI Colleges
January 1, 2006 - December 31, 2007

Qualifications

Webpage Developer — STI Colleges
January 1, 2006 - December 31, 2007

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Retail
    paper Limketka Food Group Logo
    1. Logo Components
      The Monogram: A stylized “LFG” icon utilizing smooth, interlocking curves to suggest quality and fluid movement.

    The Wordmark: The primary brand name “LIMKETKAI” is set in a bold, geometric sans-serif for high visibility.

    The Descriptor: “FOOD GROUP” is set in a lighter weight with wider tracking to provide a balanced “foundation” for the text above it.