I am Rich Matthews, a seasoned journalist and creative manager with a proven track record of crafting compelling stories and solving complex communication challenges. I thrive on leading diverse teams, turning ideas into engaging content, and delivering measurable results across print, digital, and video platforms. My career spans leading creative studios for Southwest Airlines, producing national stories for NewsNation and the AP, and guiding ambitious independent projects with Storytime Prod. I am passionate about storytelling, mentoring talent, and bridging traditional journalism with multimedia innovation.…

Rich Matthews

I am Rich Matthews, a seasoned journalist and creative manager with a proven track record of crafting compelling stories and solving complex communication challenges. I thrive on leading diverse teams, turning ideas into engaging content, and delivering measurable results across print, digital, and video platforms. My career spans leading creative studios for Southwest Airlines, producing national stories for NewsNation and the AP, and guiding ambitious independent projects with Storytime Prod. I am passionate about storytelling, mentoring talent, and bridging traditional journalism with multimedia innovation.…

Available to hire

I am Rich Matthews, a seasoned journalist and creative manager with a proven track record of crafting compelling stories and solving complex communication challenges. I thrive on leading diverse teams, turning ideas into engaging content, and delivering measurable results across print, digital, and video platforms.

My career spans leading creative studios for Southwest Airlines, producing national stories for NewsNation and the AP, and guiding ambitious independent projects with Storytime Prod. I am passionate about storytelling, mentoring talent, and bridging traditional journalism with multimedia innovation.

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Language

English
Fluent

Work Experience

Founder/Director of Photography at Storytime Prod.
January 1, 2021 - Present
Founded Storytime Prod. in Midlothian, TX, providing photography and storytelling services for major clients including Reuters, The Washington Post, NewsNation, and 7/11; overseeing creative direction, production, and client relations.
Field Producer at NewsNation
January 1, 2020 - January 1, 2021
Set up, coordinate, and produce stories for national newscasts.
Creative Studio Manager at Southwest Airlines
January 1, 2011 - January 1, 2020
Led a team of 10 creatives producing social media content and internal communications for all Southwest platforms (Facebook, YouTube, Instagram, and more).
Video Journalist at The Associated Press
January 1, 2002 - January 1, 2011
Award-winning national correspondent, early adopter of portable live technologies, and corporate trainer during the transition from print to multimedia.
Anchor/Reporter at WCNC-TV
January 1, 1999 - January 1, 2002
Primary anchor/reporter for WCNC-TV, Charlotte, NC.
Primary Anchor/Reporter at New York Times Television/SNN
January 1, 1998 - January 1, 1999
Primary anchor/reporter in Sarasota, FL; helped shape early multimedia news presentation.

Education

Bachelor's Degree in Broadcasting in Electronic Media (Minor: Criminology) at Marquette University
January 1, 1994 - January 1, 1998

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Transportation & Logistics
    paper Meaningful, powerful, corporate video

    To some people corporate video is the worst. I thrive on it. Just like any video good corporate ones have motion, emotion, passion. You need a hero, and a story to tell. I can help make your corporate videos be “un” corporate in the best way.
    Here’s one of my favorites.

    paper Corporate Video

    At the time this video was made I was the manager of the multimedia team. I worked with a team from Marketing, Communications, and my own video staff to Produce this video that was intended to inspire employees as well as remind customers that Southwest is the airline with heart.