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Content lead and editor with 17+ years’ experience spanning editorial, marketing, brand, advertising, communications, and PR across Hong Kong and Asia. Adept at guiding content strategy, evolving brand identities, and producing high-literacy content written and edited at scale for major brands. Strong end-to-end capability across planning, capture, editing, and publishing of video, audio, and photo content, with proven experience overseeing campaigns, teams, and client relationships (including high-profile stakeholders). Advanced IT fluency across PC/Mac, CMS, analytics, social platforms, and AI tools, with confidence presenting for live events and broadcast.…Content lead and editor with 17+ years’ experience spanning editorial, marketing, brand, advertising, communications, and PR across Hong Kong and Asia. Adept at guiding content strategy, evolving brand identities, and producing high-literacy content written and edited at scale for major brands. Strong end-to-end capability across planning, capture, editing, and publishing of video, audio, and photo content, with proven experience overseeing campaigns, teams, and client relationships (including high-profile stakeholders). Advanced IT fluency across PC/Mac, CMS, analytics, social platforms, and AI tools, with confidence presenting for live events and broadcast.

Rick Boost

Content Producer, Video Editor, Writer, +2

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Content lead and editor with 17+ years’ experience spanning editorial, marketing, brand, advertising, communications, and PR across Hong Kong and Asia. Adept at guiding content strategy, evolving brand identities, and producing high-literacy content written and edited at scale for major brands. Strong end-to-end capability across planning, capture, editing, and publishing of video, audio, and photo content, with proven experience overseeing campaigns, teams, and client relationships (including high-profile stakeholders). Advanced IT fluency across PC/Mac, CMS, analytics, social platforms, and AI tools, with confidence presenting for live events and broadcast.…Content lead and editor with 17+ years’ experience spanning editorial, marketing, brand, advertising, communications, and PR across Hong Kong and Asia. Adept at guiding content strategy, evolving brand identities, and producing high-literacy content written and edited at scale for major brands. Strong end-to-end capability across planning, capture, editing, and publishing of video, audio, and photo content, with proven experience overseeing campaigns, teams, and client relationships (including high-profile stakeholders). Advanced IT fluency across PC/Mac, CMS, analytics, social platforms, and AI tools, with confidence presenting for live events and broadcast.

Available to hire

Content lead and editor with 17+ years’ experience spanning editorial, marketing, brand, advertising, communications, and PR across Hong Kong and Asia. Adept at guiding content strategy, evolving brand identities, and producing high-literacy content written and edited at scale for major brands.

Strong end-to-end capability across planning, capture, editing, and publishing of video, audio, and photo content, with proven experience overseeing campaigns, teams, and client relationships (including high-profile stakeholders). Advanced IT fluency across PC/Mac, CMS, analytics, social platforms, and AI tools, with confidence presenting for live events and broadcast.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Editorial Illustration

Intermediate

Pitch Deck

Beginner

Postcard

Beginner

Work Experience

Manager, Public Affairs (Strategic Communications) at The Hong Kong Jockey Club

July 1, 2025 - December 31, 2025

Overseeing strategic communications during the Club’s launch of a brand-new grandstand facility. Created English-language PR content including press releases and factsheets, provided Q&A briefings to leadership, and reviewed media appearances to improve performance. Produced marketing materials for international sports events and community projects.

Manager, Digital Content Editor (Brand) at The Hong Kong Jockey Club

July 1, 2024 - July 1, 2025

Crafting brand content for the Club’s 140th Anniversary across internal (websites, social) and external (paid media) channels. Helmed content on brand channels, supported campaign launches with workstream oversight and external contributor management, improved asset procurement, and implemented a centralised resource library. Drove data-driven, customer-centric editorial strategy and maintained a content style guide.

Hong Kong Editor (Gen.T) at Tatler Asia

May 1, 2023 - May 1, 2024

Managed a community of Hong Kong’s top leaders for Tatler Asia’s Gen.T, representing the brand and driving annual list output of exceptional people. Pitched, produced, and developed compelling content and events to grow the Gen.T audience, built sponsorship/partnership opportunities, and executed branded content. Built relationships, conducted research, and launched a new list within four months.

Asia Content Lead (Infopro Ignite) at Infopro Digital

October 1, 2021 - May 1, 2023

Produced industry-shifting commercial content for financial clients at a global content publisher. Managed in-house and commercial content projects across multiple brand publications, producing articles, whitepapers, and online webinars including moderation. Oversaw studio video production shoots for in-house marketing and client output. Sample clients included Bloomberg, Credit Agricole, IHS Markit, Jane Street, McKinsey, Nasdaq.

Freelance Content Consultant at Rocketboost Content

July 1, 2020 - Present

Provided bespoke PR, marketing, and editorial contract content services for brands and agencies. Offered tailored content and presented/MC services. Produced articles, blogs, books, newsletters, press releases, speeches, and scripts for a range of organizations including CUHK, SCMP, Siemens, TCL, VMware, and Xero (among others listed).

North Asia Editor (Marketing Interactive & Marketing Magazine) at Lighthouse Independent Media

January 1, 2019 - July 1, 2020

Controlled all North Asia output for the marketing industry’s paper of record in Asia. Managed online and print editorial teams, crafted overall content strategy, and developed/pitched sponsored marketing content and events for client brands. Maintained social media accounts and newsletters, tracked analytics performance, planned events (awards, webinars, conferences), and presented at them.

Video Journalist (Campaign Asia-Pacific) at Haymarket Media Group

March 1, 2017 - January 1, 2019

Worked under senior editorial leadership at an international media publishing house. Shot, presented, and edited audio/video material for features, marketing, and events; wrote and edited news and feature copy for Campaign Asia-Pacific brand online and in print. Created sponsored video/copy marketing content for agencies and brands, and crafted targeted online content including social posts, newsletters, and live broadcasts.

Video Producer & Editorial Staff Writer at DigitalreV

May 1, 2016 - March 1, 2017

Wrote, edited, and produced news, features, and video for an e-commerce media platform. Served as producer, writer, presenter, and editor on videos and broadcasts for a 1.7M+ audience. Researched leads and maintained connections with tech brands and visual arts KOLs; created editorial and marketing written content including articles, EDMs, and contests. Managed brand social accounts and analysed performance and trends.

Head of Creative Production at Billboard Radio China

June 1, 2014 - May 1, 2016

Overseeing launch, branding, and content for Billboard’s first-ever digital radio station. Led production of all station broadcast content, audio branding, and client material; produced shows including research, scripting, guest booking, and live presenting. Worked with client brands to plan and create tailored content for advertising campaigns and built relationships with music labels, press outlets, sponsors, and promoters.