Rick Boost
Content lead and editor with 17+ years’ experience spanning editorial, marketing, brand, advertising, communications, and PR across Hong Kong and Asia.
About
Content lead and editor with 17+ years’ experience spanning editorial, marketing, brand, advertising, communications, and PR across Hong Kong and Asia. Adept at guiding content strategy, evolving brand identities, and producing high-literacy content written and edited at scale for major brands.
Strong end-to-end capability across planning, capture, editing, and publishing of video, audio, and photo content, with proven experience overseeing campaigns, teams, and client relationships (including high-profile stakeholders). Advanced IT fluency across PC/Mac, CMS, analytics, social platforms, and AI tools, with confidence presenting for live events and broadcast.
- 12 years' experience
- Joined March 2026
Industry experience
- Media & Entertainment
- Financial Services
- Non-Profit Organization
- Professional Services
Work experience· 9 roles
Overseeing strategic communications during the Club’s launch of a brand-new grandstand facility. Created English-language PR content including press releases and factsheets, provided Q&A briefings to leadership, and reviewed media appearances to improve performance. Produced marketing materials for international sports events and community projects.
Crafting brand content for the Club’s 140th Anniversary across internal (websites, social) and external (paid media) channels. Helmed content on brand channels, supported campaign launches with workstream oversight and external contributor management, improved asset procurement, and implemented a centralised resource library. Drove data-driven, customer-centric editorial strategy and maintained a content style guide.
Managed a community of Hong Kong’s top leaders for Tatler Asia’s Gen.T, representing the brand and driving annual list output of exceptional people. Pitched, produced, and developed compelling content and events to grow the Gen.T audience, built sponsorship/partnership opportunities, and executed branded content. Built relationships, conducted research, and launched a new list within four months.
Education
Certifications and awards
Hire Rick Boost today
Post a job and invite Rick, or contact them directly. No hidden commission.