I’m ABAS MULLA, an AI Visual & Motion Designer focused on commercial art direction, product advertising, and short-form video for social-first campaigns. I build visual concepts from direction and references—generating images with AI, refining them for clarity and product readability, then compositing, animating, and editing into final brand-ready deliverables.
I’m especially drawn to beauty, skincare, fragrance, lifestyle visuals, and experimental visual systems that still feel controlled and premium for real marketing needs. My workflow emphasizes preserving packaging geometry and details, maintaining consistent typography/label work, and extending a campaign across hero shots, detail frames, fashion-led visuals, and motion variations—all while keeping the final output clean, coherent, and commercially usable.
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Self-initiated skincare campaign for a real product, combining fashion-led art direction, AI-generated imagery, product integration, before/after storytelling, and motion design. The project focused on bold visual identity, product readability, consistent campaign styling, and premium commercial presentation across multiple assets.
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