Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

For over 5 years, I've driven growth by analyzing digital trends, optimizing campaigns, and translating complex data into actionable strategies. My experience spans content, SEO, and paid media, with a proven track record of increasing traffic and conversion rates. I'm currently expanding my expertise in Business Intelligence, including SQL, Python, and Tableau, to build even more robust data-driven solutions.…For over 5 years, I've driven growth by analyzing digital trends, optimizing campaigns, and translating complex data into actionable strategies. My experience spans content, SEO, and paid media, with a proven track record of increasing traffic and conversion rates. I'm currently expanding my expertise in Business Intelligence, including SQL, Python, and Tableau, to build even more robust data-driven solutions.

Rida Khan





For over 5 years, I've driven growth by analyzing digital trends, optimizing campaigns, and translating complex data into actionable strategies. My experience spans content, SEO, and paid media, with a proven track record of increasing traffic and conversion rates. I'm currently expanding my expertise in Business Intelligence, including SQL, Python, and Tableau, to build even more robust data-driven solutions.…For over 5 years, I've driven growth by analyzing digital trends, optimizing campaigns, and translating complex data into actionable strategies. My experience spans content, SEO, and paid media, with a proven track record of increasing traffic and conversion rates. I'm currently expanding my expertise in Business Intelligence, including SQL, Python, and Tableau, to build even more robust data-driven solutions.

Available to hire

For over 5 years, I’ve driven growth by analyzing digital trends, optimizing campaigns, and translating complex data into actionable strategies. My experience spans content, SEO, and paid media, with a proven track record of increasing traffic and conversion rates. I’m currently expanding my expertise in Business Intelligence, including SQL, Python, and Tableau, to build even more robust data-driven solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

German

Beginner

Work Experience

Senior Content Marketing Strategist at Habib University

December 1, 2024 - October 11, 2025

Led digital strategy initiatives that drove a 43% increase in website traffic and 54% growth in social media engagement within one year. Produced and optimized 50+ SEO-driven articles, contributing to a 40% boost in organic traffic. Directed cross-functional teams to execute multimedia campaigns, elevating brand awareness and industry positioning.

Marketing Specialist – Communications & Digital Media at Soft Technologies

May 1, 2023 - October 11, 2025

Executed targeted social media campaigns and multimedia content to support branding and engagement; led communications initiatives across digital channels to drive awareness and lead generation.

Digital Marketing Specialist at Logicose

December 1, 2019 - October 11, 2025

Optimized Google Ads and paid social campaigns, reducing CPC by 18% and increasing conversion rate by 22% in six months. Launched SEO initiatives driving a 25% lift in organic traffic. Delivered data-driven reports to leadership, transforming insights into action.

Sales Data Analyst (Project Lead) at Unicorn Company

December 1, 2018 - October 11, 2025

Analyzed Unicorn Company’s sales data (2015–2018) using SQL, spreadsheets, and Tableau; created an interactive dashboard and delivered actionable insights for decision-making.