R

Rififaris

Available to hire

With nearly eight years of experience as a copywriter and a background in philosophy, I bring a sharp and strategic approach to brand storytelling and content development.

About

With nearly eight years of experience as a copywriter and a background in philosophy, I bring a sharp and strategic approach to brand storytelling and content development. Whether shaping Stockbit’s distinct voice for Indonesia’s investment scene, producing over 20 engaging video ads, or leading content strategy for cross brand collaborations like Bibit and Hijack Sandals, I craft messages that connect clearly and confidently with the right audience.

As a freelancer, I have also managed end to end projects such as Lippo Mall Puri’s website content production, balancing creative direction, stakeholder input, and timely execution. My work is grounded in strong editorial judgment, clean messaging, and an instinct for turning complex ideas into compelling and user first narratives.
I am excited to bring this blend of creative craft and strategic thinking to your team. Thank you for considering my application. I would love the opportunity to collaborate and contribute.

  • 6 years' experience
  • Joined August 2025

Industry experience

  • Financial Services
  • Media & Entertainment
  • Retail
  • Consumer Goods

Work experience· 5 roles

Sr. Copywriter · BibitDec 2025 – Aug 2025

Helped shape Bibit’s tone of voice to be approachable, friendly, and easy to understand especially for first-time investors. Created messaging for brand campaigns, product launches, educational content, and video scripts across various platforms while collaborating with other brands. Contributed to Bibit's growth by crafting content that made investing feel simpler, relevant, and empowering for everyday users.

Sr. Copywriter · StockbitDec 2025 – Aug 2025

Shaped Stockbit’s brand voice to stand out with a clean, confident, and modern tone. Wrote across campaign taglines, product launches, video scripts, landing pages, and app copy. Turned complex financial concepts into clear messages matching the brand’s premium and user-focused positioning. Contributed to campaigns building Stockbit’s identity as a trusted and forward-looking investment platform in Indonesia.

Freelance Content Writer · Lippo Mall PuriJan 2024 – Present · 2 yrs 11 mos

Developed lifestyle features and promotional assets to support Lippo Mall Puri's branding and campaigns.

Copywriter · Dentsu OneDec 2021 – Aug 2025 · 3 yrs 9 mos
Copywriter / Strategic Planner · ImagiX AncilDec 2019 – Aug 2025 · 5 yrs 9 mos

Education

Bachelor of Philosophy · Gadjah Mada University2012 – 2025

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