With nearly eight years of experience as a copywriter and a background in philosophy, I bring a sharp and strategic approach to brand storytelling and content development. Whether shaping Stockbit’s distinct voice for Indonesia’s investment scene, producing over 20 engaging video ads, or leading content strategy for cross brand collaborations like Bibit and Hijack Sandals, I craft messages that connect clearly and confidently with the right audience. As a freelancer, I have also managed end to end projects such as Lippo Mall Puri’s website content production, balancing creative direction, stakeholder input, and timely execution. My work is grounded in strong editorial judgment, clean messaging, and an instinct for turning complex ideas into compelling and user first narratives. I am excited to bring this blend of creative craft and strategic thinking to your team. Thank you for considering my application. I would love the opportunity to collaborate and contribute.

Rififaris

With nearly eight years of experience as a copywriter and a background in philosophy, I bring a sharp and strategic approach to brand storytelling and content development. Whether shaping Stockbit’s distinct voice for Indonesia’s investment scene, producing over 20 engaging video ads, or leading content strategy for cross brand collaborations like Bibit and Hijack Sandals, I craft messages that connect clearly and confidently with the right audience. As a freelancer, I have also managed end to end projects such as Lippo Mall Puri’s website content production, balancing creative direction, stakeholder input, and timely execution. My work is grounded in strong editorial judgment, clean messaging, and an instinct for turning complex ideas into compelling and user first narratives. I am excited to bring this blend of creative craft and strategic thinking to your team. Thank you for considering my application. I would love the opportunity to collaborate and contribute.

Available to hire

With nearly eight years of experience as a copywriter and a background in philosophy, I bring a sharp and strategic approach to brand storytelling and content development. Whether shaping Stockbit’s distinct voice for Indonesia’s investment scene, producing over 20 engaging video ads, or leading content strategy for cross brand collaborations like Bibit and Hijack Sandals, I craft messages that connect clearly and confidently with the right audience.

As a freelancer, I have also managed end to end projects such as Lippo Mall Puri’s website content production, balancing creative direction, stakeholder input, and timely execution. My work is grounded in strong editorial judgment, clean messaging, and an instinct for turning complex ideas into compelling and user first narratives.
I am excited to bring this blend of creative craft and strategic thinking to your team. Thank you for considering my application. I would love the opportunity to collaborate and contribute.

See more

Work Experience

Sr. Copywriter at Stockbit
December 31, 2025 - August 26, 2025
Shaped Stockbit’s brand voice to stand out with a clean, confident, and modern tone. Wrote across campaign taglines, product launches, video scripts, landing pages, and app copy. Turned complex financial concepts into clear messages matching the brand’s premium and user-focused positioning. Contributed to campaigns building Stockbit’s identity as a trusted and forward-looking investment platform in Indonesia.
Sr. Copywriter at Bibit
December 31, 2025 - August 26, 2025
Helped shape Bibit’s tone of voice to be approachable, friendly, and easy to understand especially for first-time investors. Created messaging for brand campaigns, product launches, educational content, and video scripts across various platforms while collaborating with other brands. Contributed to Bibit's growth by crafting content that made investing feel simpler, relevant, and empowering for everyday users.
Copywriter at Dentsu One
December 31, 2021 - August 26, 2025
Dedicated copywriter for Honda 360° Marketing Campaigns including Honda Prospect Motor (HPM) and Astra Honda Motor (AHM). Produced TVCs, brochures, digital ads, and social media content.
Freelance Content Writer at Lippo Mall Puri
January 1, 2024 - Present
Developed lifestyle features and promotional assets to support Lippo Mall Puri's branding and campaigns.
Copywriter / Strategic Planner at ImagiX Ancil
December 31, 2019 - August 26, 2025
Managed social media accounts for multiple clients. Implemented digital strategies for brands including Kuaci Rebo, Mayora, ZIPAY, and Family Mart.

Education

Bachelor of Philosophy at Gadjah Mada University
January 1, 2012 - August 26, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Media & Entertainment, Retail, Consumer Goods