Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Urdu
Fluent
Work Experience
Director of Client Servicing at Amus' Events and PR
February 1, 2023 - September 17, 2025Publicist responsible for social media management, creating social media campaigns, copywriting, public relations, creating appealing content, generating timelines aligned with brand voice, managing engagement, and executing successful campaigns for leading brands such as Lala, Javan di, Pizza Hut, Hardees, Sahara and many more.
Content Strategist / Social Media Manager at Centre for Social Justice (CSJ)
May 1, 2020 - September 17, 2025Managed the organization’s social media presence and developed content strategies to effectively communicate its mission and message to its audience. Created and curated content for social media platforms, monitored and analyzed metrics to optimize engagement and reach. Developed and executed campaigns to promote CSJ’s events, initiatives, and publications; also involved in coordinating with media and public-facing communications.
Content Strategist at Centre for Social Justice (CSJ)
January 1, 2019 - December 31, 2020Managed CSJ's social media presence, developed content strategies to communicate the organization's mission, created and curated content for social platforms, monitored metrics, and supported events and PR campaigns.
Social Media Manager at Centre for Social Justice (CSJ)
January 1, 2020 - PresentLed social media content planning, campaigns, and engagement; coordinated cross-functional teams to deliver projects on time and within budget; supported CSJ events and PR initiatives.
Campus Ambassador at Pak-China Business Forum
January 1, 2015 - December 31, 2015Organized campus events, coordinated outreach, and liaised with participants to promote cross-border business discussions.
Campus Ambassador at International Student Convention, Royal Palm
January 1, 2018 - December 31, 2018Led on-ground event coordination and participant engagement for international student convention.
TEDxCOMSATS Volunteer at TEDxCOMSATS
January 1, 2021 - December 31, 2021Volunteered with TEDxCOMSATS in various campus activities and event tasks, supporting program delivery.
Anchor / Host at Urdu Point
January 1, 2019 - January 1, 2020Hosted engaging interviews and news segments; built a strong network in the media and journalism industry.
Content Strategist and Social Media Manager at Centre for Social Justice (CSJ)
January 1, 2021 - January 1, 2022Managed the organization's social media presence; developed content strategies to communicate its mission; created and curated content; monitored metrics and executed campaigns; promoted CSJ events and publications.
Social Media Manager at Amu’s Events & PR
January 1, 2022 - January 1, 2023Developed and executed impactful social media strategies across platforms; grew brand presence; engaged audiences; drove conversions; created content; managed community engagement; optimized campaigns.
Education
Bachelor's in Mass Communications at COMSATS University
February 1, 2019 - February 1, 2023Intermediate (Pre-Medical) at Concordia Colleges
January 1, 2015 - January 1, 2017Matriculation at Punjab School
January 1, 2012 - January 1, 2014Matriculation at The Punjab School
January 1, 2012 - January 1, 2014Bachelor's in Mass Communications at COMSATS University
January 11, 2030 - January 1, 2026Bachelor of Mass Communications at COMSATS University
January 1, 2012 - January 1, 2014Certificate in Virtual Assistant at Alison
January 1, 2025 - January 1, 2026Qualifications
Bronze Medalist in Debate Competitions
January 1, 2019 - September 17, 2025Top 7 in World Youth Reporter 2021
January 1, 2021 - September 17, 2025Gold Medalist in Inter-College Rowing Competition
January 1, 2019 - September 17, 2025Bronze Medal, Inter-College Debate
January 1, 2016 - December 31, 2016Top 7, World Youth Reporter
January 1, 2017 - December 31, 2017Certificate in Virtual Assistant
January 1, 2025 - January 1, 2026Industry Experience
Media & Entertainment, Professional Services, Education, Retail, Software & Internet, Non-Profit Organization
Planned and executed Hardee’s “Under 1000 PKR Budget” campaign.
Collaborated with renowned Pakistani influencers to promote affordable menu items.
Created engaging, value-driven content while sustaining Hardee’s premium brand image.
Achieved high audience engagement and increased brand visibility across digital platforms.
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