As an experienced Art Director, I combine conceptual thinking with practical execution. I quickly understand what a client truly needs by asking the right questions and fully immersing myself in the project, service, and target audience. From a strong concept, I develop creative ideas that are unique, innovative, and are achievable within time and budget. Collaboration is at the heart of my work. I strive to deliver the best results come from a team that strengthens one another and works toward a great final product that the client can be proud of and truly delighted with.…

Rijk de Gooijer

As an experienced Art Director, I combine conceptual thinking with practical execution. I quickly understand what a client truly needs by asking the right questions and fully immersing myself in the project, service, and target audience. From a strong concept, I develop creative ideas that are unique, innovative, and are achievable within time and budget. Collaboration is at the heart of my work. I strive to deliver the best results come from a team that strengthens one another and works toward a great final product that the client can be proud of and truly delighted with.…

Available to hire

As an experienced Art Director, I combine conceptual thinking with practical execution. I quickly understand what a client truly needs by asking the right questions and fully immersing myself in the project, service, and target audience. From a strong concept, I develop creative ideas that are unique, innovative, and are achievable within time and budget. Collaboration is at the heart of my work. I strive to deliver the best results come from a team that strengthens one another and works toward a great final product that the client can be proud of and truly delighted with.

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Language

Dutch
Fluent
English
Fluent

Work Experience

Art Director & Creative at Diverse opdrachtgevers
January 1, 1995 - Present
As an experienced Art Director, I combine conceptual thinking with practical execution. I quickly understand what a client truly needs by asking the right questions and fully immersing myself in the product, service, and target audience. From a strong concept, I develop original ideas that stand out, inspire, and are achievable within time and budget. Collaboration is at the heart of my work. I believe the best results come from a team that strengthens one another and works toward one goal: a final product that the client can be proud of and truly delighted with. My creativity is fueled by art, music, and nature, helping me approach every project with fresh perspective. At the same time, I’m solution-oriented: a great idea should not only be distinctive but also practical and effective. Thanks to my broad network, I can bring in the right specialists and partners, allowing me to oversee and direct projects from start to finish.
Art Director at ALLSAFE Mini Opslag
January 1, 2020 - Present
Lead creative on campaigns for ALLSAFE Mini Opslag, with involvement in concept development, art direction, copy, rough concepts and final artwork; responsible for visual narratives that captivate audiences and resonate. Collaborated with agencies to translate strategy into compelling visuals; contributed to related Engine Rooms car hotel campaigns and Piet Polies animation series character bible.
Art Director at Engine Rooms Car Hotel
January 1, 2020 - Present
Creative lead on campaigns for Engine Rooms Car Hotel; responsible for concepting, art direction, copy, rough concepts, and final artwork; ensured visual narratives aligned with brand across channels.
Allround Art Director at ALLSAFE Mini Opslag
January 1, 2020 - Present
Current role focusing on concept development, visual narratives, and content creation for ALLSAFE Mini Opslag and related brands; oversight of campaigns and creative direction. Also developing a character bible for Piet Polies' animation series.
Art Director at Engine Rooms Car Hotel
January 1, 2020 - Present
Art direction and branding across campaigns, product visuals and promotional content for Engine Rooms Car Hotel; collaboration with teams to deliver cohesive visual storytelling.
Concept Artist / Character Designer at Piet Polies Animation Series
January 1, 2020 - Present
Developed the character bible and visual concepts for the Piet Polies animation series to establish style, tone, and character personalities.
Art Director & Creative at Allsafer Self Storage
January 1, 1995 - November 17, 2025
Creation and implementation of 360° campaigns (recently Allsafe Mini Storage, Q4 2025 campaign). Visual development and character design for the animated series Pitch.
Art Director & Creative at Various clients (including Coca-Cola, Canon, OXXIO, ALLSAFE Self Storage, Engine Rooms, PQR 2025 campaign)
January 1, 1995 - Present
Creation and implementation of 360° campaigns (recently ALLSAFE Mini Storage, Q4 2025 campaign). Visual development and character design for the animated series Pitch.

Education

Graphic Art & Design at Media Academie
January 11, 2030 - October 7, 2025
PMSvW Stage at St Joost Academie
January 11, 2030 - October 7, 2025
Graphic Art & Design at Media Academie
January 11, 2030 - October 7, 2025
PMS&vW Stage at St Joost Academie
January 11, 2030 - October 7, 2025
Graphic Art & Design at Media Academie
January 11, 2030 - October 7, 2025
Stage (PMS&VW) at St Joost Academie
January 11, 2030 - October 7, 2025
Graphic Art & Design at Media Academie
January 11, 2030 - October 7, 2025
St Joost Academie at St Joost Academie
January 11, 2030 - October 7, 2025
Stage at PMS&vW
January 11, 2030 - October 7, 2025
MA at Amsterdam
January 11, 2030 - October 7, 2025
Media Academie graphic art and design at St Joost Academie
January 11, 2030 - November 17, 2025
Media Academie graphic art and design at St Joost Academie
January 11, 2030 - December 30, 2025

Qualifications

Cannes Lions Gold
January 11, 2030 - October 7, 2025
Eurobest nominations
January 11, 2030 - October 7, 2025
ADCN nomination (Van Lanschot Bankiers)
January 11, 2030 - October 7, 2025
MA
January 11, 2030 - October 7, 2025

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Financial Services, Healthcare, Government, Non-Profit Organization, Professional Services, Other, Software & Internet