Available to hire
Digital Marketing Professional with 10+ years of experience driving business growth through
strategic, data-driven campaigns. Proven ability to manage large-scale budgets and deliver
measurable results, including 850% client growth, significant increases in traffic, and reduced
acquisition costs. Skilled at leveraging analytics to guide digital transformation and improve
campaign performance by over 30%. Focused on delivering innovative marketing solutions that align
with business goals and drive long-term success.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Hindi
Fluent
Gujarati
Fluent
Work Experience
Senior Paid Media Buyer at Onecore Media
September 1, 2023 - June 6, 2024Developed tailored strategies for clients in finance, health, and ecommerce industries covering all stages of customer journey and touchpoints. Managed client accounts resulting in an 850% growth rate for select clients. Collaborated with SEO experts and cross-functional teams to create comprehensive market entry strategies. Managed multi-million dollar media budgets and optimized campaigns to exceed KPIs. Analyzed campaign data to identify trends and inform media buying decisions to improve overall performance.
Digital Marketing Manager at Wurth Canada (Wurth.ca)
March 1, 2022 - July 31, 2023Led the creation and execution of tailored paid search, social media, programmatic display, and dynamic display strategies for ecommerce, managing a $2.5M annual budget. Coordinated end-to-end digital marketing campaigns. Conducted market research to identify target audiences and refined advertising tactics. Utilized data analytics for campaign optimization. Collaborated with cross-functional teams to align campaigns with business goals. Managed budgets and produced comprehensive reports analyzing creative effectiveness and campaign performance.
Digital Account Manager at Roc Media Inc.
March 1, 2020 - March 31, 2022Managed client relationships, understanding corporate and marketing objectives to develop high-impact strategies. Developed multi-platform advertising campaigns (Google, Facebook, LinkedIn) for real estate clients. Provided technical assistance to strengthen campaigns and supported creative team in developing video and motion graphics materials. Responsible for account operations, budgets, performance reporting, and campaign optimization. Prepared client presentations and stayed current on digital trends. Collaborated with real estate clients such as Branthaven, Remington, and Mattamy.
Digital Marketing Manager (Lowes, Rona, Reno-Depot) at Direct Access Digital
April 1, 2018 - February 29, 2020Executed ecommerce-focused campaigns including search, shopping, omni-channel LIA, and hybrid approaches to drive online and in-store growth, managing a $4M annual budget. Optimized campaigns for diverse goals such as sales, store visits, brand awareness, and traffic. Managed over 1,500 Google and Bing Ads campaigns to enhance digital presence. Produced Google Analytics reports weekly/monthly leveraging insights for campaign enhancement. Successfully executed a Smart Shopping Campaign resulting in 800% traffic surge, 600% revenue increase, and 50% reduction in costs. Designed high-impact ecommerce campaigns based on consumer data and trends.
PPC Manager (Allivet Pet Pharmacy, Florida, US) at Anuva Technology
March 1, 2015 - October 31, 2017Devised tailored strategies and oversaw optimization of over 100 ecommerce search and shopping campaigns across Google and Bing. Managed keyword bids, budgets, impression share, quality scores, conversions, bounce rates, and ROI. Led a team, assigned tasks, and ensured high productivity. Conducted detailed website assessments, traffic analysis, and competitor evaluations to enhance organic ecommerce outcomes.
Senior Paid Media Buyer at Onecoremedia (Miele, Sweetleg, FoodCycler, Dawson Dental, Kooth, Mayer & More)
July 31, 2025 - July 22, 2025Developed tailored marketing strategies for clients across finance, health, and e-commerce sectors, addressing the full customer journey and market entry, in collaboration with cross-functional team experts. Managed multi-million dollar media budgets across Google, Meta, and YouTube platforms, consistently exceeding KPIs. Achieved 850% business growth with a 65% reduction in CPA by developing and executing tailored full-funnel strategies across finance, health, and e-commerce sectors. Analyzed campaign data to uncover insights and optimize media buying decisions, ensuring continuous performance improvement and strategic impact.
Digital Marketing Manager at Wurth Canada (Wurth.ca)
July 31, 2023 - July 22, 2025Led the strategy and execution of paid search, social media, programmatic, and dynamic display campaigns for E-commerce brands. Managed a $2.5M ad budget, leading to a 15% increase in revenue by executing end-to-end campaigns that aligned creative assets with each stage of the customer journey and key touchpoints. Led full campaign lifecycle from research and audience targeting to strategic planning, ensuring alignment with overall business objectives. Collaborated with pricing, product, and purchasing teams to ensure campaign planning was in sync with inventory, offers, and product availability. Analyzed performance data to optimize campaigns, maximize ROI, and produced detailed reports on creative effectiveness, promotions, and overall results.
Digital Account Manager at Roc Media Inc. (Mattamy Homes, Branthaven Homes, Homes By Dream, Marz Homes & More)
March 1, 2022 - July 22, 2025Managed client relationships and built multi-platform campaigns for top real estate brands, reducing CPA by 75% and boosting retention through stronger creative and performance. Collaborated with creative teams to enhance campaign materials like videos and motion graphics, while overseeing account operations such as budgeting, performance reporting, and optimization. Prepared client presentations and stayed current with digital marketing trends to ensure strategies remained effective and competitive.
Digital Marketing Manager at Direct Access Digital (Lowes, Rona, Reno-Depot)
February 29, 2020 - July 22, 2025Leveraged product data, online consumer behavior, and seasonal demand to launch high-impact campaigns for new categories and priority SKUs and launched around 500+ campaigns. Executed high-performing campaigns that drove an 800% increase in website traffic, a 600% revenue boost, and a 50% reduction in campaign costs, while managing a $4M budget. Implemented continuous A/B testing across creatives, bidding strategies, and audience segments to improve campaign efficiency and effectiveness.
PPC Manager at Anuva Technology (Allivet Pet Pharmacy, Florida, US)
October 31, 2017 - July 22, 2025Oversaw 100+ E-commerce campaigns by category, product type, and device, achieving 600% revenue growth and cutting ad spend by 40% through strategic targeting and optimization. Led and supported a team by assigning tasks and providing guidance to maximize productivity and achieve campaign goals. Conducted thorough website audits, traffic analysis, and competitor research to improve organic results and overall E-commerce strategy.
Digital Marketing Manager at Würth Canada
March 20, 2022 - July 20, 2023Led strategy and execution of paid search, social media, programmatic, and dynamic display campaigns for e-commerce brands.
Digital Marketing Manager at Lowe's / Rona / Reno-Depot
April 1, 2018 - February 1, 2020Directed digital campaigns leveraging product data, online consumer behavior and seasonal demand to launch high-impact campaigns for new categories; managed a $4M budget; implemented continuous A/B testing to improve efficiency.
PPC Manager at Allivet Pharmacy
March 20, 2015 - October 20, 2017Oversee 100+ ecommerce campaigns by category, product type, and device; achieved 60% revenue growth and cut ad spend by 40% through strategic targeting and optimization. Led and supported a team; performed site audits, traffic analysis and competitor research to improve organic results.
Education
Bachelor at Gujarat Technology University
September 1, 2011 - April 30, 2014Bachelor at Gujarat Technology University
September 1, 2011 - April 30, 2014Bachelor of Technology in Information Technology at Gujarat Technological University
September 1, 2011 - April 1, 2014Qualifications
Industry Experience
Retail, Financial Services, Healthcare, Real Estate & Construction, Consumer Goods, Media & Entertainment, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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