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I’m an SEO specialist with ~3 years of experience across agency (Studio Hawk) and freelancing, covering technical SEO, on-page, content, eCommerce, and local SEO. I’ve also moved into building AI systems and automations in operations roles, applying SEO fundamentals alongside GEO/AI search. I focus on where traditional SEO and AI-driven search intersect—staying visible in both, and tying organic performance back to measurable pipeline outcomes. My strongest areas are technical SEO and research-backed content briefs, with a heavy emphasis on E-E-A-T, information architecture, and repeatable automation.…I’m an SEO specialist with ~3 years of experience across agency (Studio Hawk) and freelancing, covering technical SEO, on-page, content, eCommerce, and local SEO. I’ve also moved into building AI systems and automations in operations roles, applying SEO fundamentals alongside GEO/AI search. I focus on where traditional SEO and AI-driven search intersect—staying visible in both, and tying organic performance back to measurable pipeline outcomes. My strongest areas are technical SEO and research-backed content briefs, with a heavy emphasis on E-E-A-T, information architecture, and repeatable automation.

Riley Gower

SEO Expert, AI Strategy Consultant, Growth Marketer, +7

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I’m an SEO specialist with ~3 years of experience across agency (Studio Hawk) and freelancing, covering technical SEO, on-page, content, eCommerce, and local SEO. I’ve also moved into building AI systems and automations in operations roles, applying SEO fundamentals alongside GEO/AI search. I focus on where traditional SEO and AI-driven search intersect—staying visible in both, and tying organic performance back to measurable pipeline outcomes. My strongest areas are technical SEO and research-backed content briefs, with a heavy emphasis on E-E-A-T, information architecture, and repeatable automation.…I’m an SEO specialist with ~3 years of experience across agency (Studio Hawk) and freelancing, covering technical SEO, on-page, content, eCommerce, and local SEO. I’ve also moved into building AI systems and automations in operations roles, applying SEO fundamentals alongside GEO/AI search. I focus on where traditional SEO and AI-driven search intersect—staying visible in both, and tying organic performance back to measurable pipeline outcomes. My strongest areas are technical SEO and research-backed content briefs, with a heavy emphasis on E-E-A-T, information architecture, and repeatable automation.

Available to hire

I’m an SEO specialist with ~3 years of experience across agency (Studio Hawk) and freelancing, covering technical SEO, on-page, content, eCommerce, and local SEO. I’ve also moved into building AI systems and automations in operations roles, applying SEO fundamentals alongside GEO/AI search.

I focus on where traditional SEO and AI-driven search intersect—staying visible in both, and tying organic performance back to measurable pipeline outcomes. My strongest areas are technical SEO and research-backed content briefs, with a heavy emphasis on E-E-A-T, information architecture, and repeatable automation.

Skills

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Expert

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Intermediate

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Work Experience

Operations Manager (Contract) at Homes by Homey

September 1, 2025 - Present

Owned and built the operating infrastructure for an early-stage wellness property consultancy, including an AI-enabled system that runs on repeatable, hand-over-able workflows (knowledge, documents, and project management). Designed and implemented automated tasking and reporting loops using scheduled cloud workflows, cutting approximately two hours per day of manual coordination. Ran full AI-driven audits and rebuilt the entire operational document set via a scripted, correctness-guarded pipeline that turns findings into a prioritized, tracked backlog. Managed cross-functional work across strategy and commercial operations (business plan, five-stream revenue model), marketing operations (SEO review, analytics setup), and legal/product/sales coordination, with measurement throughout and effort judged against returns.

SEO & Digital Marketing Consultant (Freelance) at Organic Reflection

September 1, 2024 - September 1, 2025

Rebuilt an Australian wellness/eCommerce brand’s Shopify store end-to-end, converting a poorly structured site into a clean, conversion-focused storefront with a coherent content collection architecture, structured data, and catalog-wide on-page SEO. Built the full SEO foundation including technical setup (canonicalization, product schema, metadata, site structure), on-page optimization, and internal information architecture for linking. Balanced UX, conversion, and on-page SEO in a health/wellness (YMYL) context, where trust and E-E-A-T signals matter. Own responsibility for SEO build and information architecture supporting search intent and purchase flow across product and collection pages.

Customer Service Representative at Rais in UK (Berlin)

September 1, 2023 - September 1, 2024

Provided inbound customer service while living overseas.

SEO Specialist & Account Manager at Studio Hawk

November 1, 2021 - August 1, 2023

Led the end-to-end technical SEO rebuild of Ryobi’s eCommerce platform, migrating the site and remediating thousands of technical errors related to site hygiene (broken canonicalization, missing above-the-fold content architecture, and lack of structural hierarchy). Rebuilt information architecture to support crawlability and implemented coherent internal linking. Wrote research-backed content briefs for writers, structuring content around search intent and topical authority. Directed link-building strategy for client portfolios and coordinated a dedicated link-building team to run campaigns aligned to each client’s goals. Served as primary account manager: client contact, strategic direction, monthly reporting, and performance reviews—translating SEO data into decisions for non-technical stakeholders.

Team Member at Bunnings

January 1, 2019 - January 1, 2021

Worked as a team member.

Team Member / Retail & Delivery (Deli Hand) at Woolworths

January 1, 2015 - January 1, 2019

Worked as a deli hand at Woolworths.