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I'm Rima Alatas, a planning and creative leader with over two decades of experience in shaping cross-sector brand and communications strategies across Indonesia and Asia. I partner with clients to uncover business challenges and design purpose-driven, performance-oriented solutions that resonate with culture and audiences. I translate deep consumer insights into bold campaigns, mentor teams, and push for measurable impact across food & beverage, beauty, health, and digital experiences. I love solving brand puzzles and turning questions into ideas that connect with people.…I'm Rima Alatas, a planning and creative leader with over two decades of experience in shaping cross-sector brand and communications strategies across Indonesia and Asia. I partner with clients to uncover business challenges and design purpose-driven, performance-oriented solutions that resonate with culture and audiences. I translate deep consumer insights into bold campaigns, mentor teams, and push for measurable impact across food & beverage, beauty, health, and digital experiences. I love solving brand puzzles and turning questions into ideas that connect with people.

Rima Alatas

Brand Strategist, Marketing Strategist, Art Director, +7

5.0 (1 review)

I'm Rima Alatas, a planning and creative leader with over two decades of experience in shaping cross-sector brand and communications strategies across Indonesia and Asia. I partner with clients to uncover business challenges and design purpose-driven, performance-oriented solutions that resonate with culture and audiences. I translate deep consumer insights into bold campaigns, mentor teams, and push for measurable impact across food & beverage, beauty, health, and digital experiences. I love solving brand puzzles and turning questions into ideas that connect with people.…I'm Rima Alatas, a planning and creative leader with over two decades of experience in shaping cross-sector brand and communications strategies across Indonesia and Asia. I partner with clients to uncover business challenges and design purpose-driven, performance-oriented solutions that resonate with culture and audiences. I translate deep consumer insights into bold campaigns, mentor teams, and push for measurable impact across food & beverage, beauty, health, and digital experiences. I love solving brand puzzles and turning questions into ideas that connect with people.

Available to hire

I’m Rima Alatas, a planning and creative leader with over two decades of experience in shaping cross-sector brand and communications strategies across Indonesia and Asia. I partner with clients to uncover business challenges and design purpose-driven, performance-oriented solutions that resonate with culture and audiences.

I translate deep consumer insights into bold campaigns, mentor teams, and push for measurable impact across food & beverage, beauty, health, and digital experiences. I love solving brand puzzles and turning questions into ideas that connect with people.

Skills

Experience Level

Expert

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DaVinci Resolve Studio

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Expert

Language

Indonesian

Fluent

English

Advanced

Work Experience

Account Director at Ogilvy Indonesia

February 1, 2014 - Present

Lead integrated branding and communications strategies for clients across tech, telecommunications, and FMCG; managed cross-functional teams to deliver brand strategy, campaigns, and digital activations for major brands. Drove multi-channel programs and stakeholder collaboration, shaping the agency’s portfolio in Indonesia.

Planning Director at Artek Group

May 1, 2013 - January 1, 2024

Led strategic planning and brand development with a 10-year track record of impact. Translated cultural and consumer insight into positioning, growth strategies, and integrated campaigns with measurable outcomes. Key campaigns included Nestlé Dancow and Milo, the Ini Dulu . Baru Itu milk campaign (D&AD Wood Pencil, Citra Pariwara), and public awareness initiatives for Johns Hopkins University and UNFPA (Suami Siaga PSA).

Senior Planning Director at Ogilvy Indonesia

February 1, 2024 - Present

Lead cross-sector brand and communications strategies, working with clients to uncover business challenges and design solutions that align with purpose and performance. Key projects include WPP–Unilever Beauty Collective; crafted social-first brand narratives for Pond’s, Glow & Lovely, and Dove Hair—anchored in cultural insight and designed for social relevance and resonance.

Account Executive - Associate Account Director at Ogilvy Indonesia

January 1, 1997 - February 1, 2024

Led integrated strategy and communications projects for clients across technology, telecommunications, and FMCG, including Microsoft, XL Axiata, and Telkom Indonesia. Delivered award-winning campaigns (e.g., Nestlé Dancow & Milo work such as In i D ulu . Bar u Itu). Led campaigns rooted in qualitative research and deep cultural understanding; drove public awareness initiatives (e.g., Johns Hopkins University & UNFPA: Suami Siaga PSA).