Rima Alatas
I'm Rima Alatas, a planning and creative leader with over two decades of experience in shaping cross-sector brand and communications strategies across Indonesia and Asia.
About
I’m Rima Alatas, a planning and creative leader with over two decades of experience in shaping cross-sector brand and communications strategies across Indonesia and Asia. I partner with clients to uncover business challenges and design purpose-driven, performance-oriented solutions that resonate with culture and audiences.
I translate deep consumer insights into bold campaigns, mentor teams, and push for measurable impact across food & beverage, beauty, health, and digital experiences. I love solving brand puzzles and turning questions into ideas that connect with people.
- 29 years' experience
Industry experience
- Media & Entertainment
- Consumer Goods
- Professional Services
- Telecommunications
- Retail
- Software & Internet
- Education
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Work experience· 4 roles
Lead cross-sector brand and communications strategies, working with clients to uncover business challenges and design solutions that align with purpose and performance. Key projects include WPP–Unilever Beauty Collective; crafted social-first brand narratives for Pond’s, Glow & Lovely, and Dove Hair—anchored in cultural insight and designed for social relevance and resonance.
Lead integrated branding and communications strategies for clients across tech, telecommunications, and FMCG; managed cross-functional teams to deliver brand strategy, campaigns, and digital activations for major brands. Drove multi-channel programs and stakeholder collaboration, shaping the agency’s portfolio in Indonesia.
Led strategic planning and brand development with a 10-year track record of impact. Translated cultural and consumer insight into positioning, growth strategies, and integrated campaigns with measurable outcomes. Key campaigns included Nestlé Dancow and Milo, the Ini Dulu . Baru Itu milk campaign (D&AD Wood Pencil, Citra Pariwara), and public awareness initiatives for Johns Hopkins University and UNFPA (Suami Siaga PSA).
Education· 7
Certifications and awards
Testimonials · 5.0 from 1 review
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