I am a UI Designer and Graphic Designer based in Dubai, UAE. I have worked on many projects including poster design and website design. Notably, I was the lead UI Designer for Questscope, an international NGO focused on social impact and policy change; and AlKhaleej Newspaper, a major and prominent newspaper in the UAE. I am experienced in Figma, Adobe Creative Suite, and adept at prototyping and conducting UX research.…

Rima Masri

I am a UI Designer and Graphic Designer based in Dubai, UAE. I have worked on many projects including poster design and website design. Notably, I was the lead UI Designer for Questscope, an international NGO focused on social impact and policy change; and AlKhaleej Newspaper, a major and prominent newspaper in the UAE. I am experienced in Figma, Adobe Creative Suite, and adept at prototyping and conducting UX research.…

Available to hire

I am a UI Designer and Graphic Designer based in Dubai, UAE. I have worked on many projects including poster design and website design. Notably, I was the lead UI Designer for Questscope, an international NGO focused on social impact and policy change; and AlKhaleej Newspaper, a major and prominent newspaper in the UAE. I am experienced in Figma, Adobe Creative Suite, and adept at prototyping and conducting UX research.

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Language

Arabic
Fluent
English
Fluent

Work Experience

Add your work experience history here.

Education

Bachelor of Arts in Design and Visual Communications at German-Jordanian University
August 1, 2013 - August 30, 2018
- Book Design - Illustration -Adobe Creative Suite - Concept Design -Branding

Qualifications

Design and Visual Communication BA
August 1, 2013 - August 30, 2018

Industry Experience

Education, Professional Services
    paper Educational Posters Design

    Created visually compelling educational posters, effectively conveying complex information in a clear and engaging manner.

    paper Questscope Website Redesign

    Spearheaded the redesign of Questscope incorporating user research and feedback to create an intuitive, responsive, and accessible
    digital experience.
    Conducted usability testing to identify pain points and optimize the overall user interface.
    Collaborated with stakeholders to ensure the design met both user needs and business goals, resulting in improved user engagement and satisfaction.
    Worked cross-functionally with developers and content teams to ensure seamless integration of design solutions.
    Created low and high-fidelity prototypes, facilitating iterative design processes to test hypotheses and refine user interactions using Sketch and Invision.

    paper Al Kaleej Newspaper

    Winner of the 2021 Acquia Engage Award in Media & Entertainment for redesigning and rebuilding Al Khaleej website, one of the largest news websites in the UAE. The Acquia Engage Awards recognize high-impact digital experiences that organizations around the world are building with the Acquia Open Digital Experience Platform (DXP), including Drupal Cloud and Marketing Cloud. Winners demonstrate an advanced level of functionality, integration, performance, and user experience.

    Transforming Al Khaleej into a reader-first digital experience required 4 months of research and insight analysis from our team. ​​​​​​​
    This intimate study into user preferences and behavior ensured that we prioritized key UX issues in the new Drupal site:

    • Page loading is faster than ever
    • Enhanced personalization features
    • User and search engine-friendly content categorization
    • Accessibility features for all readers
    • Social sharing features
    • Intuitive design across all screen sizes

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