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I am a growth-focused community and marketing professional with over 9 years of experience building engaged ecosystems across Web3, fintech, and real estate sectors. I have a proven track record of scaling communities on platforms like Discord, Telegram, and Twitter, delivering campaigns that drove 40% organic reach growth, 30% higher engagement, and 3.5× campaign reach expansion. I excel at designing ambassador programs, moderating large communities, and translating insights into actionable product and marketing strategies. My expertise lies in paid and organic social strategy, lead generation pipeline design and execution, campaign analytics, ROI optimization, and cost efficiency. I am skilled in coordinating multi-channel campaigns, negotiating media partnerships, and collaborating cross-functionally including IT teams to enhance customer experience. I am passionate about driving brand trust and consumer engagement through strong branding and community growth initiatives.…I am a growth-focused community and marketing professional with over 9 years of experience building engaged ecosystems across Web3, fintech, and real estate sectors. I have a proven track record of scaling communities on platforms like Discord, Telegram, and Twitter, delivering campaigns that drove 40% organic reach growth, 30% higher engagement, and 3.5× campaign reach expansion. I excel at designing ambassador programs, moderating large communities, and translating insights into actionable product and marketing strategies. My expertise lies in paid and organic social strategy, lead generation pipeline design and execution, campaign analytics, ROI optimization, and cost efficiency. I am skilled in coordinating multi-channel campaigns, negotiating media partnerships, and collaborating cross-functionally including IT teams to enhance customer experience. I am passionate about driving brand trust and consumer engagement through strong branding and community growth initiatives.

Rina Izabella

Community Manager, Marketing Strategist, Social Media Manager, +2

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I am a growth-focused community and marketing professional with over 9 years of experience building engaged ecosystems across Web3, fintech, and real estate sectors. I have a proven track record of scaling communities on platforms like Discord, Telegram, and Twitter, delivering campaigns that drove 40% organic reach growth, 30% higher engagement, and 3.5× campaign reach expansion. I excel at designing ambassador programs, moderating large communities, and translating insights into actionable product and marketing strategies. My expertise lies in paid and organic social strategy, lead generation pipeline design and execution, campaign analytics, ROI optimization, and cost efficiency. I am skilled in coordinating multi-channel campaigns, negotiating media partnerships, and collaborating cross-functionally including IT teams to enhance customer experience. I am passionate about driving brand trust and consumer engagement through strong branding and community growth initiatives.…I am a growth-focused community and marketing professional with over 9 years of experience building engaged ecosystems across Web3, fintech, and real estate sectors. I have a proven track record of scaling communities on platforms like Discord, Telegram, and Twitter, delivering campaigns that drove 40% organic reach growth, 30% higher engagement, and 3.5× campaign reach expansion. I excel at designing ambassador programs, moderating large communities, and translating insights into actionable product and marketing strategies. My expertise lies in paid and organic social strategy, lead generation pipeline design and execution, campaign analytics, ROI optimization, and cost efficiency. I am skilled in coordinating multi-channel campaigns, negotiating media partnerships, and collaborating cross-functionally including IT teams to enhance customer experience. I am passionate about driving brand trust and consumer engagement through strong branding and community growth initiatives.

Available to hire

I am a growth-focused community and marketing professional with over 9 years of experience building engaged ecosystems across Web3, fintech, and real estate sectors. I have a proven track record of scaling communities on platforms like Discord, Telegram, and Twitter, delivering campaigns that drove 40% organic reach growth, 30% higher engagement, and 3.5× campaign reach expansion. I excel at designing ambassador programs, moderating large communities, and translating insights into actionable product and marketing strategies.

My expertise lies in paid and organic social strategy, lead generation pipeline design and execution, campaign analytics, ROI optimization, and cost efficiency. I am skilled in coordinating multi-channel campaigns, negotiating media partnerships, and collaborating cross-functionally including IT teams to enhance customer experience. I am passionate about driving brand trust and consumer engagement through strong branding and community growth initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Chinese

Advanced

Korean

Beginner

Work Experience

Social Media Manager at ERA Realty Pte Ltd

July 1, 2024 - Present

Directed multi-channel social strategy, delivering +15% Instagram follower growth and +35% engagement in under a year. Led performance marketing to optimize all campaigns, saving costs by refining in-house creative processes rather than relying solely on external vendors. Spearheaded branding campaigns such as “Trusted Choice by Consumers,” strengthening ERA’s public image and consumer trust in Singapore’s competitive property landscape. Coordinated media coverage for flagship events (Asia Pacific Business Conference, Millionaire Gala, ERA Plush Circle). Built and executed a lead generation pipeline for RESConnect Night, driving high-quality sign-ups of aspiring real estate agents and expanding ERA’s recruitment funnel. Produced rapid-response messaging for C-suite leaders to address media queries and commentary with clarity and credibility.

Community Growth Manager for Binaryx Blockchain Gaming at Binance

November 30, 2023 - September 2, 2025

Built and scaled an online community across Discord, Telegram, and Twitter with +40% organic reach and +30% engagement, driving stronger adoption of blockchain gaming products. Designed and executed 3.5× campaign reach growth through cross-community collaborations and creator partnerships. Reduced CPC by 35% and improved ROI by 50% with optimized paid social and referral campaigns. Moderated active communities using Discord bots and Telegram tools, ensuring safe, engaging spaces for 100k+ members. Contributed to ambassador program design and campaign activations to deepen participation and loyalty.

Assistant Marketing Manager at On The List Pte Ltd

September 30, 2023 - September 2, 2025

Coordinated publicity campaigns across Singapore, Malaysia, and Australia, achieving 40% growth in customer database through strategic business partnerships with banks such as CIMB, UOB, DBS, Citibank, and Standard Chartered. Launched lead-generation campaigns that drove thousands of new sign-ups and increased conversion rates and revenue across flash sales. Designed and rolled out multi-channel go-to-market campaigns, directly increasing revenue, site traffic, and conversion rates. Negotiated media partnerships and secured coverage amplifying brand awareness while contributing to membership growth. Collaborated with IT on CRM initiatives to enhance customer journey, improving repeat purchase behavior and retention.