Available to hire
Senior Creative Lead with 10+ years of experience delivering high-impact, multi-platform campaigns for global media brands including Warner Bros. Discovery. Proven track record in driving engagement, leading creative teams, and producing performance-driven storytelling at scale.
Experience Level
Language
English
Fluent
Arabic
Fluent
Dutch
Intermediate
Work Experience
Video Editor
January 1, 2013 - January 1, 2014Edited news reports and documentaries for on-air broadcast. Collaborated with journalists and producers to deliver high-impact video packages.
Creative Promotion Producer / Director
January 1, 2014 - January 1, 2017Created and produced on-air promotions for shows and events from concept to post-production. Supervised junior promo producers and ensured smooth workflow and creative output. Directed large-scale shoots, voice-overs, and final edits for regional audiences.
Creative Producer – Editorial & Creative at Cartoon Network, Boomerang, & TCM
January 1, 2017 - January 1, 2018Led concept development, scripting, voice-over direction, and post-production. Managed cross-functional production workflows including sourcing talent and overseeing final delivery. Created digital-first content for marketing, sponsorships, and brand integration.
Creative Producer – Editorial & Creative at Cartoon Network, Boomerang, & TCM
January 1, 2018 - January 1, 2021Directed editorial and creative production for on-air promos and campaigns. Oversaw large-scale shoots, voice-overs, and final edits for regional audiences; coordinated cross-functional teams and external partners.
Senior Creative Lead – Creative & Brand Solutions at Warner Bros. Discovery
January 1, 2021 - January 1, 2023Direct end-to-end creative development of brand campaigns across digital, social, and influencer platforms. Oversee internal creative team and external partners to execute projects on time and within budget. Guide influencers to grow audiences and enhance content while maintaining constant communication to ensure successful collaborations. Integrated brand strategy, creative direction, copywriting, and multi-channel campaigns; led 360° campaign development, video production, and storytelling.
Senior Creative Producer – Branding & Ideation Leader at Warner Bros. Discovery
January 1, 2021 - January 1, 2023Led ideation and execution of promotional campaigns across broadcast, digital, and social media. Directed creative teams to produce high-quality content aligned with brand identity and campaign objectives; delivered cross-channel storytelling with measurable impact.
Senior Creative Producer – Branding & Ideation Leader at One Digital Entertainment
January 1, 2023 - January 1, 2024Boosted digital campaign engagement by 85% through integrated content strategies and influencer collaborations; led 30+ branded campaigns across 5 platforms.
Education
Qualifications
Bachelor of Communications and Information Studies – Film Production & Storytelling
January 1, 2010 - January 1, 2013Master of Business Administration – Management/Marketing
January 1, 2018 - January 1, 2020The Middle Eastern Studies Certificate
January 1, 2013 - April 10, 2026Industry Experience
Media & Entertainment, Professional Services, Telecommunications
Experience Level
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