Ivonne Andrea Rios Henriquez
I'm a Graphic Designer and Social Media Strategist with experience in creative direction, content planning, and digital community management.
About
I’m a Graphic Designer and Social Media Strategist with experience in creative direction, content planning, and digital community management. I’m passionate about building brand presence through data-driven strategies, trend research, and engaging storytelling.
I’m currently pursuing a Master’s in Strategic Marketing and Digital Communication to further strengthen my expertise in digital growth and performance analysis.
- 6 years' experience
- Joined February 2026
Skills· 17
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
- Education
Work experience· 6 roles
Plan and execute monthly social media content calendars across Instagram and TikTok. Develop data-driven content strategies aligned with brand positioning and audience insights. Monitor engagement, respond to DMs and comments in brand voice. Contributed to audience growth through consistent content planning and trend-based strategies. Produce short-form video content and trend-based reels to increase reach and engagement.
Plan and execute monthly social media content calendars across Instagram and TikTok. Develop data-driven content strategies aligned with brand positioning and audience insights. Monitor engagement, respond to DMs and comments in brand voice. Contributed to audience growth through consistent content planning and trend-based strategies. Produce short-form video content and trend-based reels to increase reach and engagement.
Creation of content for institutional social media and support in visual communication.
Education· 6
Certifications and awards
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