I'm a Graphic Designer and Social Media Strategist with experience in creative direction, content planning, and digital community management. I'm passionate about building brand presence through data-driven strategies, trend research, and engaging storytelling. I'm currently pursuing a Master’s in Strategic Marketing and Digital Communication to further strengthen my expertise in digital growth and performance analysis.…

Ivonne Andrea Rios Henriquez

I'm a Graphic Designer and Social Media Strategist with experience in creative direction, content planning, and digital community management. I'm passionate about building brand presence through data-driven strategies, trend research, and engaging storytelling. I'm currently pursuing a Master’s in Strategic Marketing and Digital Communication to further strengthen my expertise in digital growth and performance analysis.…

Available to hire

I’m a Graphic Designer and Social Media Strategist with experience in creative direction, content planning, and digital community management. I’m passionate about building brand presence through data-driven strategies, trend research, and engaging storytelling.

I’m currently pursuing a Master’s in Strategic Marketing and Digital Communication to further strengthen my expertise in digital growth and performance analysis.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Creative Director, Stylist, Community Manager & Graphic Designer at Industrias Pacer/ ReLoved x MGP (ReLoved x Pacer)
January 1, 2025 - Present
Plan and execute monthly social media content calendars across Instagram and TikTok. Develop data-driven content strategies aligned with brand positioning and audience insights. Monitor engagement, respond to DMs and comments in brand voice. Contributed to audience growth through consistent content planning and trend-based strategies. Produce short-form video content and trend-based reels to increase reach and engagement.
Community Manager, Creative Director & Stylist at La Riviera / Industrias Pacer
January 1, 2023 - December 31, 2024
Led creative direction for digital campaigns, ensuring cohesive brand storytelling across social platforms. Collaborated with marketing teams to develop campaign concepts aligned with audience trends. Oversaw content production for social media, including short-form video and visual assets. Ensured brand consistency across all digital touchpoints. Contributed to campaign performance by aligning visuals with strategic objectives.
Intern at Club Hondureño Árabe
January 1, 2023 - December 31, 2023
Creation of content for institutional social media and support in visual communication.
Freelance Designer & Co-Founder at IKREATE (@ikreatekreate)
January 1, 2021 - Present
Advertising agency specializing in graphic design, branding, and creative, organic content.
Founder & Mixed Media Artist at Eyecandyartss (@eyecandyartss)
January 1, 2020 - Present
Development of artistic pieces using mixed media techniques and independent creative projects.
Creative Director, Stylist, Community Manager & Graphic Designer at Industrias Pacer / ReLoved x MGP
January 1, 2025 - Present
Plan and execute monthly social media content calendars across Instagram and TikTok. Develop data-driven content strategies aligned with brand positioning and audience insights. Monitor engagement, respond to DMs and comments in brand voice. Contributed to audience growth through consistent content planning and trend-based strategies. Produce short-form video content and trend-based reels to increase reach and engagement.

Education

Master’s Degree in Strategic Marketing and Digital Communication at EUDE Business School
January 11, 2030 - February 16, 2026
Bachelor’s Degree in Graphic Design at UNITEC
January 11, 2030 - February 16, 2026
Primary & Secondary Education at S.E.R.A.N. Bilingual School
January 11, 2030 - February 16, 2026
Master’s in Strategic Marketing and Digital Communication at EUDE Business School
January 11, 2030 - February 16, 2026
Bachelor’s Degree in Graphic Design at UNITEC
January 11, 2030 - February 16, 2026
Primary & Secondary Education at S.E.R.A.N. Bilingual School
January 11, 2030 - February 16, 2026

Qualifications

Bachelor’s Degree in Science and Humanities
January 1, 2025 - February 16, 2026
Bachelor’s Degree in Science and Humanities
January 1, 2025 - February 16, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education

Skills

Experience Level