Rishabh Diwaker

Worked on daily user-acquisition video ads for Meta platforms, designing a new ad format that delivered the lowest CPI to date for FRND and became the team’s standard template. Owned the daily creative pipeline from concept through export, iterating against CPI and install data. Built 5+ in-house automation tools that templated bulk ad production by reducing UI animation creation from ~1 hour to ~30 seconds, eliminating the need for paid UI/motion kits.

Produced vertical video for the Sri Mandir devotional app and owned daily in-app video output, with launch content reaching 250K+ users inside the app. Redesigned Story visuals and layouts, contributing to a 13.39% increase in Story opens. Created campaign videos supporting a 14.29% rise in successful payments and increased event participation. Integrated AI video tools into the workflow (VEO 3, Kling, Runway, Nano Banana, ElevenLabs), contributing to a 19% rise in unique shares, and built a Python compression tool for offline processing to reduce upload times and file sizes.

Co-founded a creative production studio and managed production, the editing team, and client delivery. Led an 8+ member team across 10+ client campaigns per year while owning quality and timelines. Introduced AI tools and automation to cut turnaround time by ~20% while maintaining 95% client retention, and improved client engagement by ~30% through tighter creative direction and review standards.