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I’m a Social Media Strategist and Content Specialist with experience managing brands across fashion, beauty, and real estate. I’ve led end-to-end content strategies, from ideation and storytelling to execution, publishing, and performance analysis. Always with a strong focus on brand positioning and audience engagement. I’ve worked with luxury and lifestyle brands, which shaped my eye for aesthetics, tone of voice, and aspirational storytelling. I’m particularly skilled at translating brand identity into compelling digital narratives across social media, newsletters, and multi-platform campaigns. What sets me apart is my balance between creativity and analytical thinking. I don’t just create content, I understand what drives performance, optimise based on data, and align communication with business goals like growth, conversion, and community building. I’m also multilingual -- fluent in Portuguese, English, and Spanish, with working knowledge of French and Mandarin — which allows me to adapt communication across different markets and audiences.…I’m a Social Media Strategist and Content Specialist with experience managing brands across fashion, beauty, and real estate. I’ve led end-to-end content strategies, from ideation and storytelling to execution, publishing, and performance analysis. Always with a strong focus on brand positioning and audience engagement. I’ve worked with luxury and lifestyle brands, which shaped my eye for aesthetics, tone of voice, and aspirational storytelling. I’m particularly skilled at translating brand identity into compelling digital narratives across social media, newsletters, and multi-platform campaigns. What sets me apart is my balance between creativity and analytical thinking. I don’t just create content, I understand what drives performance, optimise based on data, and align communication with business goals like growth, conversion, and community building. I’m also multilingual -- fluent in Portuguese, English, and Spanish, with working knowledge of French and Mandarin — which allows me to adapt communication across different markets and audiences.

Rita Mota Silva

Social Media Manager, Influencer Marketing Manager, Content Strategist, +4

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I’m a Social Media Strategist and Content Specialist with experience managing brands across fashion, beauty, and real estate. I’ve led end-to-end content strategies, from ideation and storytelling to execution, publishing, and performance analysis. Always with a strong focus on brand positioning and audience engagement. I’ve worked with luxury and lifestyle brands, which shaped my eye for aesthetics, tone of voice, and aspirational storytelling. I’m particularly skilled at translating brand identity into compelling digital narratives across social media, newsletters, and multi-platform campaigns. What sets me apart is my balance between creativity and analytical thinking. I don’t just create content, I understand what drives performance, optimise based on data, and align communication with business goals like growth, conversion, and community building. I’m also multilingual -- fluent in Portuguese, English, and Spanish, with working knowledge of French and Mandarin — which allows me to adapt communication across different markets and audiences.…I’m a Social Media Strategist and Content Specialist with experience managing brands across fashion, beauty, and real estate. I’ve led end-to-end content strategies, from ideation and storytelling to execution, publishing, and performance analysis. Always with a strong focus on brand positioning and audience engagement. I’ve worked with luxury and lifestyle brands, which shaped my eye for aesthetics, tone of voice, and aspirational storytelling. I’m particularly skilled at translating brand identity into compelling digital narratives across social media, newsletters, and multi-platform campaigns. What sets me apart is my balance between creativity and analytical thinking. I don’t just create content, I understand what drives performance, optimise based on data, and align communication with business goals like growth, conversion, and community building. I’m also multilingual -- fluent in Portuguese, English, and Spanish, with working knowledge of French and Mandarin — which allows me to adapt communication across different markets and audiences.

Available to hire

I’m a Social Media Strategist and Content Specialist with experience managing brands across fashion, beauty, and real estate. I’ve led end-to-end content strategies, from ideation and storytelling to execution, publishing, and performance analysis. Always with a strong focus on brand positioning and audience engagement.

I’ve worked with luxury and lifestyle brands, which shaped my eye for aesthetics, tone of voice, and aspirational storytelling. I’m particularly skilled at translating brand identity into compelling digital narratives across social media, newsletters, and multi-platform campaigns.

What sets me apart is my balance between creativity and analytical thinking. I don’t just create content, I understand what drives performance, optimise based on data, and align communication with business goals like growth, conversion, and community building.

I’m also multilingual – fluent in Portuguese, English, and Spanish, with working knowledge of French and Mandarin — which allows me to adapt communication across different markets and audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Fluent

Work Experience

Social Media Manager at PROZIS

January 1, 2019 - January 1, 2019

Established a clear and strong brand presence on social media; planned and created content; adapted brand image to different communication channels; managed, responded to, and interacted with the audience (English, Portuguese, Spanish); cultivated leads and sales; analyzed data and metrics; translated product descriptions and website content from English to Portuguese.

Social Media Manager at PROZIS

June 1, 2020 - June 1, 2020

Planned and executed content strategies, delivered campaigns across multiple channels, managed community engagement, and tracked analytics to optimize performance.

Social Media Manager at BODUM

July 1, 2022 - July 1, 2022

Developed and executed social media campaigns, produced engaging content, collaborated with influencers, and monitored performance metrics to adjust strategies.

Influencer Marketing Manager at MR Wonderful

February 1, 2024 - February 1, 2024

Developed collaborations with content creators and influencers; defined marketing plans and briefs for each collaboration; negotiated and implemented engagement strategies and campaigns; managed a global network of creators and influencers; contributed to brand growth and visibility.

Social Media Manager at Adafios S.A.

October 1, 2016 - October 1, 2016

Managed social media channels, created content, and supported brand initiatives.

Social Media - Community Manager at Prozis

January 1, 2016 - December 31, 2019

Developed co-branding and partnership strategies across global markets. Built an international influencer network. Defined briefs, KPIs and campaign strategies. Negotiated and executed influencer campaigns.

Influencer Specialist at Prozis

January 1, 2019 - December 31, 2020

Strengthened brand presence across social media platforms. Planned and created multi-channel content. Managed multilingual community engagement (PT, EN, ES).

Brand Partnerships & Influencer Specialist at Prozis

January 1, 2020 - December 31, 2022

Developed and implemented a social media content plan aligned to brand goals; Led community management across various social media platforms. Managed influencer marketing and partnerships.

Social Media Manager & Content Strategist at JoVits Studio

January 1, 2024 - Present

Led B2B and B2C digital communications strategy. Planned and managed content across Instagram, Facebook, TikTok and LinkedIn; Created editorial calendars and copy; Managed community engagement and influencer collaborations; Planned and executed newsletters; Managed paid media campaigns on Meta and Google Ads.