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I create and lead human-centered digital products and experiences that connect users, business strategy, and meaningful impact. With 15+ years of experience spanning UX, product design, marketing, and social impact, I help organizations define and deliver solutions that are intuitive, purposeful, and effective. My career began in account management and creative agencies, where I honed skills in client relations, project leadership, and creative strategy, learning to bridge business objectives with user experience. As Head of Marketing, I directed international initiatives, brand programs, and digital projects that strengthened visibility and drove growth. Since 2014, I’ve worked independently, designing and directing UX and product experiences in different sectors, always focusing on aligning form, function, and strategic vision. I hold a degree in Social Communication and postgraduate studies in Digital and Relationship Marketing, complemented by academic research in neuromarketing, which informs my understanding of human behavior and decision-making in digital contexts. I’m passionate about shaping technology that serves people, creating experiences that are not only usable but meaningful, impactful, and aligned with the broader vision of the organization.…I create and lead human-centered digital products and experiences that connect users, business strategy, and meaningful impact. With 15+ years of experience spanning UX, product design, marketing, and social impact, I help organizations define and deliver solutions that are intuitive, purposeful, and effective. My career began in account management and creative agencies, where I honed skills in client relations, project leadership, and creative strategy, learning to bridge business objectives with user experience. As Head of Marketing, I directed international initiatives, brand programs, and digital projects that strengthened visibility and drove growth. Since 2014, I’ve worked independently, designing and directing UX and product experiences in different sectors, always focusing on aligning form, function, and strategic vision. I hold a degree in Social Communication and postgraduate studies in Digital and Relationship Marketing, complemented by academic research in neuromarketing, which informs my understanding of human behavior and decision-making in digital contexts. I’m passionate about shaping technology that serves people, creating experiences that are not only usable but meaningful, impactful, and aligned with the broader vision of the organization.

Rita Ley Madeira

UX Designer, UI Designer, Product Designer, +2

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I create and lead human-centered digital products and experiences that connect users, business strategy, and meaningful impact. With 15+ years of experience spanning UX, product design, marketing, and social impact, I help organizations define and deliver solutions that are intuitive, purposeful, and effective. My career began in account management and creative agencies, where I honed skills in client relations, project leadership, and creative strategy, learning to bridge business objectives with user experience. As Head of Marketing, I directed international initiatives, brand programs, and digital projects that strengthened visibility and drove growth. Since 2014, I’ve worked independently, designing and directing UX and product experiences in different sectors, always focusing on aligning form, function, and strategic vision. I hold a degree in Social Communication and postgraduate studies in Digital and Relationship Marketing, complemented by academic research in neuromarketing, which informs my understanding of human behavior and decision-making in digital contexts. I’m passionate about shaping technology that serves people, creating experiences that are not only usable but meaningful, impactful, and aligned with the broader vision of the organization.…I create and lead human-centered digital products and experiences that connect users, business strategy, and meaningful impact. With 15+ years of experience spanning UX, product design, marketing, and social impact, I help organizations define and deliver solutions that are intuitive, purposeful, and effective. My career began in account management and creative agencies, where I honed skills in client relations, project leadership, and creative strategy, learning to bridge business objectives with user experience. As Head of Marketing, I directed international initiatives, brand programs, and digital projects that strengthened visibility and drove growth. Since 2014, I’ve worked independently, designing and directing UX and product experiences in different sectors, always focusing on aligning form, function, and strategic vision. I hold a degree in Social Communication and postgraduate studies in Digital and Relationship Marketing, complemented by academic research in neuromarketing, which informs my understanding of human behavior and decision-making in digital contexts. I’m passionate about shaping technology that serves people, creating experiences that are not only usable but meaningful, impactful, and aligned with the broader vision of the organization.

Available to hire

I create and lead human-centered digital products and experiences that connect users, business strategy, and meaningful impact. With 15+ years of experience spanning UX, product design, marketing, and social impact, I help organizations define and deliver solutions that are intuitive, purposeful, and effective.

My career began in account management and creative agencies, where I honed skills in client relations, project leadership, and creative strategy, learning to bridge business objectives with user experience. As Head of Marketing, I directed international initiatives, brand programs, and digital projects that strengthened visibility and drove growth.

Since 2014, I’ve worked independently, designing and directing UX and product experiences in different sectors, always focusing on aligning form, function, and strategic vision.

I hold a degree in Social Communication and postgraduate studies in Digital and Relationship Marketing, complemented by academic research in neuromarketing, which informs my understanding of human behavior and decision-making in digital contexts.

I’m passionate about shaping technology that serves people, creating experiences that are not only usable but meaningful, impactful, and aligned with the broader vision of the organization.