Available to hire
Hi, I’m Surya Rithvik Pyla, a UI/UX designer with 5+ years of experience crafting user-centered interfaces for SaaS, B2B and B2C platforms. I excel in UX research, journey mapping, wireframing, interactive prototyping, and usability testing, and I leverage scalable design systems to ensure consistency and accessibility across products. I enjoy collaborating with cross-functional teams of designers, developers, and stakeholders to deliver data-driven digital solutions that boost engagement and efficiency.
I’m currently pursuing a Master of Science in Human-Computer Interaction at Iowa State University_Phone details not available. Sign in: https://www.twine.net/signup_). My background includes a Bachelor of Science in Computer Science from KL University, and a track record of delivering across startups and client projects with impact in onboarding optimization, platform performance, and design system governance.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Product Designer at Conch
November 1, 2023 - July 1, 2025Led end-to-end UX/UI design for Conch, a B2C platform connecting local businesses with consumers, guiding the product lifecycle from discovery to delivery, resulting in a beta launch with 500+ users in the first month. Conducted user research and contextual inquiries with 20+ merchants using IBM Enterprise Design Thinking, informing persona creation, journey mapping and feature prioritization to ensure product-market fit. Designed wireframes, interactive prototypes and high-fidelity mockups; restructured information architecture to improve usability and expedite engineering handoff. Executed iterative usability testing with 16+ users, analyzing feedback to optimize navigation, feature discoverability and task completion by 25%. Developed and maintained a scalable design system, standardizing UI components, typography and color palettes across web and mobile, reducing inconsistencies and revisions by 30%. Implemented data-informed design improvements post-launch to boost retention and p
Product Designer at Conch App
November 1, 2023 - July 1, 2025Led end-to-end UX/UI design for Conch, a B2C platform connecting local businesses with consumers, guiding the product lifecycle from discovery to delivery. Conducted user research and contextual inquiries with 20+ merchants to inform personas, journey maps, and feature prioritization. Created wireframes, interactive prototypes, and high-fidelity mockups, applying user-centered design to reduce friction and improve task completion. Ran iterative usability tests with 16+ users to optimize navigation and feature discoverability, increasing efficiency by 25%. Developed and maintained a scalable design system to standardize UI components, typography, and color palettes across web and mobile, and collaborated across product, engineering, and stakeholders to ensure feasibility and timely delivery. Post-launch, analyzed engagement metrics to refine merchant-consumer flows and support platform growth.
UI/UX Designer at Webileapps
November 1, 2021 - December 31, 2023Collaborated with cross-functional teams including product managers, engineers and stakeholders, applying user-centered design (UCD) methodologies to complex, data-intensive B2B platforms, optimizing workflows and increasing goal conversion from 25% to 38%. Conducted comprehensive user research, including interviews, surveys, and contextual inquiries and developed detailed personas, journey maps and information architecture to ensure design decisions aligned with user needs and business objectives, driving a 23% increase in task completion. Designed and prototyped responsive, visually engaging interfaces across web and mobile using Figma, Adobe XD and Sketch, improving user engagement and interaction rates by 20–40%. Created and maintained scalable design systems, including typography, color palettes and reusable UI components, ensuring consistency across multiple platforms and reducing engineering rework by 30%. Led iterative design improvements through usability testing, A/B testin
UI/UX Designer at Webile Apps
November 1, 2021 - December 1, 2023Collaborated with product managers, engineers, and stakeholders on data-heavy B2B platforms, applying UCD methods to optimize workflows and improve goal conversion from 25% to 38%. Conducted interviews, surveys, and contextual inquiries to develop user personas and journey maps, guiding design decisions. Designed and prototyped responsive interfaces across web and mobile using Figma, Adobe XD, and Sketch; built a scalable design system to ensure consistency and reduce rework by about 30%. Led usability testing and analytics reviews, refining navigation, reducing cognitive load, and boosting overall user experience. Managed multiple client projects, delivering on time with cross-platform consistency and aligned KPIs.
UI UX Design Intern at aNumak & Company
January 1, 2021 - October 31, 2021Collaborated with a team of four UX designers, conducting 16 user interviews and surveys to gather qualitative and quantitative insights, shaping the design strategy for a hybrid workspace booking platform tailored to corporate users. Designed low-fidelity wireframes and interactive prototypes in Figma, applying user-centered design principles to streamline booking flows and improve task efficiency for office employees. Conducted iterative usability testing sessions, synthesizing feedback to refine navigation, reduce cognitive load and enhance overall platform usability, resulting in an increase in customer satisfaction scores from 58% to 72%. Translated user insights into actionable design solutions, including prioritizing features and optimizing workflows, ensuring alignment with business goals and stakeholder requirements. Implemented responsive design patterns to ensure a seamless experience across web and mobile platforms, improving accessibility and engagement. Created design doc
UI/UX Design Intern at Anumak & Company
January 1, 2021 - October 1, 2021Collaborated with a team of four UX designers on a hybrid workspace booking platform for corporate users. Conducted 16 user interviews and surveys to gather qualitative and quantitative insights, shaping the design strategy. Designed low-fidelity wireframes and interactive prototypes in Figma, applying user-centered design principles to streamline booking flows and improve task efficiency. Conducted iterative usability testing to refine navigation and reduce cognitive load, resulting in increased customer satisfaction scores from 58% to 72%. Implemented responsive design patterns to ensure seamless experiences across web and mobile and supported cross-functional collaboration with product managers and engineers.
Associate Graphic Designer at Minifysys
September 1, 2020 - December 1, 2020Designed and delivered 30+ marketing assets, including digital posters, social media graphics, and promotional visuals, applying brand identity guidelines to maintain consistency and boost engagement. Developed reusable templates and streamlined workflows using Adobe Illustrator, Canva, and Figma, improving design efficiency by 25% and reducing production time. Collaborated with marketing to translate campaign objectives into compelling visuals, contributing to higher audience engagement. Conducted A/B testing and performance analysis to refine visual content and improve CTR and engagement.
HTML/CSS Developer Intern at Apside Tech Solutions
February 1, 2019 - June 1, 2019Developed responsive and accessible web pages using HTML5, CSS3, and modern front-end techniques, optimizing performance and reducing website load times from 45% to 25%. Collaborated with UX/UI designers to implement user-focused front-end features, ensuring adherence to WCAG accessibility standards and design-system guidelines. Translated design prototypes into functional, scalable front-end components, integrating with back-end systems for seamless cross-platform experiences. Conducted cross-browser and cross-device testing to resolve UI/UX inconsistencies and improve accessibility and usability. Optimized front-end workflows with reusable components and modular CSS to accelerate feature rollout.
UI/UX Designer Intern at FyndMe LLC
March 1, 2016 - PresentServed as the primary UX designer for FyndMe's no-code career portfolio platform, shaping the full product experience for students, freelancers and career switchers to build shareable portfolios across Personal, Academic, Creative and Lifestyle categories. Conducted user research with 15+ target users to identify friction in portfolio creation, translating insights into streamlined onboarding flows and improved information architecture across portfolio creation journeys. Leveraged AI-assisted design workflows to generate smart layout recommendations and customization patterns, accelerating iteration cycles while maintaining visual consistency across diverse user-generated portfolios. Built and maintained a scalable design system, automating component naming, token organization and asset consistency to ensure a unified library across all templates. Designed wireframes, interactive prototypes and high-fidelity mockups in Figma; iterated on usability testing feedback to reduce time-to-pub
Education
Master of Science in Human Computer Interaction at Iowa State University, Ames, Iowa, USA
January 1, 2024 - December 1, 2025Bachelor of Science in Computer Science at KL University, Andhra Pradesh, India
March 1, 2016 - August 1, 2020Master of Science at Iowa State University
January 1, 2024 - December 31, 2025Bachelor of Science at KL University
March 1, 2016 - August 31, 2020Qualifications
Industry Experience
Software & Internet, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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