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Strategic Brand & Marketing professional, currently pursuing an MBA at IMI Delhi with proven expertise in leading 360-degree campaigns for marquee brands like Adidas, Amazon, and Bosch + Lomb, driving a 600% surge in digital reach and generating ₹50 L+ incremental revenue through strategic up-selling and account expansion. Orchestrated influencer collaborations with 150+ creators, delivering a reach of 5M+ for Adidas and Bosch + Lomb.…Strategic Brand & Marketing professional, currently pursuing an MBA at IMI Delhi with proven expertise in leading 360-degree campaigns for marquee brands like Adidas, Amazon, and Bosch + Lomb, driving a 600% surge in digital reach and generating ₹50 L+ incremental revenue through strategic up-selling and account expansion. Orchestrated influencer collaborations with 150+ creators, delivering a reach of 5M+ for Adidas and Bosch + Lomb.

Ritika Channa

Brand Strategist, Marketing Strategist, Growth Marketer, +4

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Strategic Brand & Marketing professional, currently pursuing an MBA at IMI Delhi with proven expertise in leading 360-degree campaigns for marquee brands like Adidas, Amazon, and Bosch + Lomb, driving a 600% surge in digital reach and generating ₹50 L+ incremental revenue through strategic up-selling and account expansion. Orchestrated influencer collaborations with 150+ creators, delivering a reach of 5M+ for Adidas and Bosch + Lomb.…Strategic Brand & Marketing professional, currently pursuing an MBA at IMI Delhi with proven expertise in leading 360-degree campaigns for marquee brands like Adidas, Amazon, and Bosch + Lomb, driving a 600% surge in digital reach and generating ₹50 L+ incremental revenue through strategic up-selling and account expansion. Orchestrated influencer collaborations with 150+ creators, delivering a reach of 5M+ for Adidas and Bosch + Lomb.

Available to hire

Strategic Brand & Marketing professional, currently pursuing an MBA at IMI Delhi with proven expertise in leading 360-degree campaigns for marquee brands like Adidas, Amazon, and Bosch + Lomb, driving a 600% surge in digital reach and generating ₹50 L+ incremental revenue through strategic up-selling and account expansion.
Orchestrated influencer collaborations with 150+ creators, delivering a reach of 5M+ for Adidas and Bosch + Lomb.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Account Executive at FCB KiNect

September 20, 2021 - September 20, 2022

Spearheaded 360-degree brand strategy for 10+ marquee brands including Amazon, Bosch & Adidas; led cross-functional team of 10+; executed digital campaigns; generated ₹50L+ incremental revenue through strategic upselling and account expansion; orchestrated influencer collaborations with 150+ creators delivering 5M+ reach for Adidas and Bosch.

Account Executive at Kreativ Street

May 1, 2021 - September 1, 2021

Led rapid-turnaround execution for Philips India, managing production of 1,000+ creatives within 48 hours for a major product launch; accelerated brand visibility for Dalmia Cement, executing targeted content audits to achieve ~10% MoM expansion in digital reach.

Brand Management Intern at PepsiCo India

May 1, 2019 - August 1, 2019

Brand Management Intern (Gatorade & Pepsi). Conducted market research through 500+ consumer surveys to refine Gatorade's brand positioning; managed Gatorade's brand collaborations for marathons; coordinated 1.5L+ sampled distributions.

Senior Account Executive at FCBK Innect

September 1, 2021 - September 1, 2022

Spearheaded 360-degree brand strategy for 10+ marquee brands including Amazon, Bausch + Lomb, & Adidas, leading across-functional team of 10+ employees. Executed digital campaigns for B&L, driving 600% reach surge & securing 10+ industry accolades. Generated ₹50 L+ incremental revenue through strategic upselling & account expansion. Orchestrated influencer collaborations with 150+ creators, delivering a reach of 5M+ for Adidas & B+L.

Summer Intern at GE Pw Worldwide

May 1, 2025 - August 1, 2025

Awarded; Summer internship with national recognition (Excalibur’25). Outperformed 50+ teams in a live Shark Tank-like GTM simulation; 2x Champion, MBA Bazaar: built the highest grossing venture (20+ startups); founded SypptIt: Best Business Idea award; campus pop-ups for a 100% natural beverage concept; identified sourcing constraints at scale.

Senior Account Executive at FCBK Nectar

September 1, 2021 - September 1, 2022

Led 360-degree brand strategy for 10+ marquee brands including Amazon, Bosch + Lomb, and Adidas; headed a cross-functional team of 10+; executed digital campaigns; secured 10+ industry accolades; generated ₹50 L+ incremental revenue; orchestrated influencer collaborations with 150+ creators, delivering 5M+ reach for Adidas and B&L.

Strategy & Growth – Center of Excellence at Jindal Stainless Ltd

May 1, 2019 - August 1, 2019

Designed a 3-month GTM roadmap for Stainless Mart; executed 2 campaigns across B2B & D2C; established a B2B digital sales funnel; launched first podcast property; aligned content strategy with leadership and sales enablement.

Summer Intern – Consultant at GE Worldwide

April 1, 2019 - June 1, 2019

Assisted in product launches; conducted market research across 500+ consumer surveys; contributed to brand & product insights and cross-functional collaboration during a summer internship.