Ritika Channa
Strategic Brand & Marketing professional, currently pursuing an MBA at IMI Delhi with proven expertise in leading 360-degree campaigns for marquee brands like Adidas, Amazon, and Bosch + Lomb, driving a 600% surge in…
About
Strategic Brand & Marketing professional, currently pursuing an MBA at IMI Delhi with proven expertise in leading 360-degree campaigns for marquee brands like Adidas, Amazon, and Bosch + Lomb, driving a 600% surge in digital reach and generating ₹50 L+ incremental revenue through strategic up-selling and account expansion.
Orchestrated influencer collaborations with 150+ creators, delivering a reach of 5M+ for Adidas and Bosch + Lomb.
- 1 year's experience
- Joined May 2026
Skills· 9
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Consumer Goods
- Manufacturing
- Software & Internet
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Work experience· 8 roles
Awarded; Summer internship with national recognition (Excalibur’25). Outperformed 50+ teams in a live Shark Tank-like GTM simulation; 2x Champion, MBA Bazaar: built the highest grossing venture (20+ startups); founded SypptIt: Best Business Idea award; campus pop-ups for a 100% natural beverage concept; identified sourcing constraints at scale.
Spearheaded 360-degree brand strategy for 10+ marquee brands including Amazon, Bosch & Adidas; led cross-functional team of 10+; executed digital campaigns; generated ₹50L+ incremental revenue through strategic upselling and account expansion; orchestrated influencer collaborations with 150+ creators delivering 5M+ reach for Adidas and Bosch.
Led 360-degree brand strategy for 10+ marquee brands including Amazon, Bosch + Lomb, and Adidas; headed a cross-functional team of 10+; executed digital campaigns; secured 10+ industry accolades; generated ₹50 L+ incremental revenue; orchestrated influencer collaborations with 150+ creators, delivering 5M+ reach for Adidas and B&L.
Education· 9
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