Ritika Bhatia

Designed end-to-end UX/UI experiences for Imagive.ai, an AI-powered Creative Intelligence and ad automation platform. Led UX for AI agents focused on Creative Diversity Analysis and Creative Fatigue Detection to help marketers improve ad performance and content effectiveness. Built comparative brand intelligence workflows using Meta Ad Library data to analyze competitor creatives, messaging strategies, and market trends. Partnered with product, AI, and engineering teams to define agent workflows, user journeys, and scalable SaaS experiences for creative optimization and campaign decision-making.

Designed and iterated on B2C, B2B, and B2B2C lead management platforms used by operations and finance teams to streamline workflows and improve task visibility. Led UX design for the 'Okay to Board' B2C service, mapping end-to-end user flows and reducing friction points to improve the journey from initiation to confirmation. Contributed to ideation for a Visa Journey concept to increase process transparency and reduce drop-offs. Designed an AI-powered chatbot with multi-use interactions such as travel itineraries and cover letter generation through structured conversation flows and well-defined UI states.

Led end-to-end UX design for CSC DigiPay, an AePS fintech platform used by thousands of banking correspondents, including research, wireframing, prototyping, and implementation handoff. Conducted UX audits and heuristic evaluations across 6+ platforms, translating findings into actionable improvements. Built and maintained a scalable Figma design system to improve consistency and reduce developer query resolution time. Designed end-to-end experiences for multiple CSC projects including LMS, SRMS, TeleLaw, Anganwadi tools, an interview sentiment tracking tool, and Unimoni (flight booking and travel). Collaborated with developers using Figma Dev Mode to maintain design-to-development accuracy.