Available to hire
I am a results-driven Digital Marketing Professional with 6 years of experience in crafting and executing innovative digital marketing strategies. With a strong academic background in Biotechnology along with an MBA in HR and IT, I blend analytical skills with creativity to enhance online visibility, lead generation, and revenue growth. I enjoy managing cross-functional teams and optimizing campaigns using data analytics.
During my career break, I actively engaged in freelance SEO and writing projects to stay updated with industry trends and sharpen my skills. I am passionate about digital marketing and continue to pursue advanced certifications to grow professionally.
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Fluent
Work Experience
Sr. SEO Lead at Retail Direct Pvt. Ltd
July 31, 2018 - July 9, 2025Led the development and implementation of effective SEO strategies aligned with company goals, covering keyword research, on-page, technical, and off-page optimization. Managed a cross-functional team including SEO specialists, content writers, social media, graphic designers, and web developers to integrate SEO with broader digital marketing efforts. Utilized Google Analytics and Google Search Console to monitor website performance and reported on SEO impact on traffic, rankings, and conversions. Collaborated with fashion and lifestyle bloggers via Blogger Reward Programme across India, UK, USA, and Australia for website promotion and product reviews.
SEO Executive at Gogappa.com
December 31, 2014 - July 9, 2025Handled off-page and on-page SEO including social media optimization and PPC campaigns. Conducted keyword research and planned on-page strategies as per website requirements. Devised marketing strategies for Facebook page optimization to increase brand visibility and worked on lead generation through PPC. Built links to enhance organic traffic.
SEO Executive at RB One Source Pvt. Ltd
July 31, 2014 - July 9, 2025Performed extensive keyword research to identify and target relevant search terms. Optimized website content and structure including page titles, meta descriptions, headings, and image alt tags for SEO. Developed and implemented link building strategies to improve domain authority and backlink profile. Created high-quality, engaging content targeting relevant keywords to attract backlinks. Conducted social media optimization.
SEO Executive at Metier Media Pvt. Ltd
January 31, 2014 - July 9, 2025Reviewed client websites and developed SEO plans to meet client goals. Provided strategic recommendations for SEO campaigns. Conducted keyword research and competition analysis. Prepared SEO-friendly meta tags and wrote SEO content for blogs, Wordpress, and other platforms.
SEO Executive at SAG IT Solutions
September 30, 2012 - July 9, 2025Focused on lead capturing through email marketing targeting Indian and UK clients. Handled on-page and off-page SEO activities including keyword research, link building, and SEO rank report preparation. Managed social media optimization, internet marketing, content writing, affiliate marketing, directory submission, social bookmarking, forum posting, article and PR submissions, blog and social comments, QA submissions, classified postings, PPT creation and submission, and video submission.
SEO Associate at V-India IT Services
June 30, 2011 - July 9, 2025Promoted and created business listings in various directories using SEO tools and techniques. Managed CMS projects for clients and handled direct interaction with foreign clients. Managed team and project allocation along with compilation of reports.
Sr. SEO lead at Retail Direct Pvt. Ltd
July 31, 2018 - July 9, 2025Developed and implemented effective SEO strategies aligning with company goals including keyword research, On-Page, Technical, and Off-Page SEO. Managed a team comprising SEO specialists, content writers, social media, graphic designers and web developers ensuring alignment with digital marketing efforts. Tracked and analyzed website performance using Google Analytics and Search Console and prepared reports documenting SEO impact on traffic, rankings and conversions. Collaborated with fashion and lifestyle bloggers for website promotion and product reviews through Blogger Reward Programme across India, UK, USA, and Australia.
SEO Executive at Gogappa.com
December 31, 2014 - July 9, 2025Managed off-page and on-page SEO, social media optimization, and PPC campaigns. Conducted keyword analysis using research tools and planned on-page SEO strategies as per website needs. Implemented marketing strategies for Facebook page optimization to boost brand visibility and led lead generation through PPC. Focused on link building activities to enhance organic traffic.
SEO Executive at RB One Source Pvt. Ltd
July 31, 2014 - July 9, 2025Conducted extensive keyword research to drive website traffic, optimized website content and structure for search engines, and developed link building strategies to improve domain authority. Created high-quality, informative, and engaging content to target relevant keywords and attract backlinks. Managed social media optimization activities.
SEO Executive at Metier Media Pvt. Ltd
January 31, 2014 - July 9, 2025Reviewed client websites to develop SEO plans, researched keywords and competition, prepared SEO-friendly meta tags, and wrote SEO content for blogs and articles. Made strategic recommendations for client campaigns to achieve goals effectively.
SEO Executive at SAG IT Solutions
September 30, 2012 - July 9, 2025Contributed significantly to lead capturing through email marketing targeting Indian and UK clients. Executed on-page and off-page SEO tasks including keyword research, link building, and SEO rank reporting. Managed various off-page activities like social media optimization, content writing, affiliate marketing, directory submission, social bookmarking, forum posting, and multimedia submissions.
SEO Associate at V-India IT Services
June 30, 2011 - July 9, 2025Promoted and created business listings in different directories using various SEO tools and techniques. Managed CMS projects for clients, directly interacted with foreign clients, and handled team management including project allocation and report compilation.
Sr. SEO lead at Retail Direct Pvt. Ltd
July 31, 2018 - July 14, 2025Developed and implemented effective SEO strategies aligned with company goals including keyword research, on-page, technical and off-page SEO. Managed a team of SEO specialists, content writers, social media, graphic designers, and web developers ensuring alignment with digital marketing efforts. Used Google Analytics and search console to track website performance and prepared reports demonstrating SEO impact on traffic, rankings, and conversions. Collaborated with fashion and lifestyle bloggers in India, UK, USA, and Australia via Blogger Reward Programme for website promotion and product reviews.
SEO Executive at Gogappa.com
December 31, 2014 - July 14, 2025Handled off-page and on-page SEO and social media optimization including PPC campaigns. Conducted keyword research using tools and devised on-page SEO plans based on website requirements. Planned Facebook page marketing strategies to increase brand visibility and worked on lead generation through PPC and link building to drive organic traffic.
SEO Executive at RB One Source Pvt. Ltd
July 31, 2014 - July 14, 2025Conducted extensive keyword research to identify relevant search terms that drove website traffic. Optimized website content and structure including page titles, meta descriptions, headings, and image alt tags to improve search engine friendliness. Implemented link building strategies to boost domain authority and backlink profile. Developed high-quality content targeting keywords to attract backlinks and performed social media optimization.
SEO Executive at Metier Media Pvt. Ltd
January 31, 2014 - July 14, 2025Reviewed client websites and developed search engine optimization plans to meet client goals. Made strategic SEO recommendations, conducted keyword research and competition analysis. Prepared SEO-friendly meta tags and authored SEO content for blogs and platforms such as Wordpress, Squidoo, and Ezine Articles.
SEO Executive at SAG IT Solutions
September 30, 2012 - July 14, 2025Led lead capturing via email marketing for Indian and UK clients. Managed on-page and off-page SEO activities including keyword research, link building, and SEO rank report preparation. Executed off-page activities such as social media optimization, internet marketing, content writing, affiliate marketing, directory and social bookmark submissions, forum postings, article submissions, blog comments, QA submissions, classified postings, PPT and video submissions.
SEO Associate at V-India IT Services
June 30, 2011 - July 14, 2025Promoted business listings across various business directories using SEO tools and techniques. Worked on CMS projects for clients. Maintained direct interaction with foreign clients and managed team, project allocation, and report compilation.
Education
MBA at RDVV University | Jabalpur, Madhya Pradesh
January 1, 2010 - December 31, 2010BSc at RDVV University | Jabalpur, Madhya Pradesh
January 1, 2007 - December 31, 2007MBA at RDVV University
January 1, 2010 - December 31, 2010Bsc. at RDVV University
January 1, 2007 - December 31, 2007MBA at RDVV University
January 1, 2010 - December 31, 2010BSc at RDVV University
January 1, 2007 - December 31, 2007Qualifications
Advance SEO Certification Course
January 1, 2018 - December 31, 2018Advance SEO Certification Course
January 1, 2018 - December 31, 2018Advance SEO Certification Course
January 1, 2018 - December 31, 2018Industry Experience
Retail, Media & Entertainment, Professional Services, Software & Internet, Life Sciences
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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