Ritwik Karmakar
Hi, I'm Ritwik Karmakar, a passionate marketing professional with a knack for social media management, influencer marketing, and digital campaigns.
About
Hi, I’m Ritwik Karmakar, a passionate marketing professional with a knack for social media management, influencer marketing, and digital campaigns. Over the past few years, I’ve had the opportunity to work with various organizations, from startups to government bodies, honing my skills in content creation, lead generation, and product marketing.
I thrive in collaborative environments, enjoy leading teams, and love digging into data to craft strategies that really make an impact. Whether it’s increasing engagement or optimizing campaigns for better ROI, I’m all about delivering results and learning throughout the journey.
- 2 years' experience
- Joined July 2025
Industry experience
- Government
- Media & Entertainment
- Retail
- Professional Services
- Consumer Goods
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Work experience· 4 roles
Identified influencers based on brand KPIs, increasing engagement by 25% through cold emails and calls. Managed influencer briefs ensuring seamless communication and project alignment. Executed brand campaigns for Mamaearth, RENEE, TITAN, Ditto & KAPIVA, generating greater engagement.
Collaborated with 2000+ influencers on IG & YouTube, increasing campaign reach by 35.9%. Managed 20+ brand campaigns including Lenskart and Cloud 9. Optimized content strategy using KPIs such as ER, CTR, and AVD to improve ROI and campaign deliverables.
Managed INDIA Alliance Instagram, growing followers from 0 to 5K+ and reaching 5.3M+ within 90 days. Led Facebook page to achieve 24.6M+ reach and 188K+ followers, enhancing social media presence. Directed content calendar for AAP National & Delhi Facebook, spearheaded a team of 14+ for election ad research and campaign strategies.
Education
Certifications and awards
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