Available to hire
Hi, I’m Ritwik Karmakar, a passionate marketing professional with a knack for social media management, influencer marketing, and digital campaigns. Over the past few years, I’ve had the opportunity to work with various organizations, from startups to government bodies, honing my skills in content creation, lead generation, and product marketing.
I thrive in collaborative environments, enjoy leading teams, and love digging into data to craft strategies that really make an impact. Whether it’s increasing engagement or optimizing campaigns for better ROI, I’m all about delivering results and learning throughout the journey.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Intermediate
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Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Social Media Marketing – Intern at Plutus (Unicohub)
May 31, 2023 - July 18, 2025Increased outbound leads by 364% within 30 days using strategies like email marketing and cold calling. Managed official Instagram, responded to queries, reducing communication latency significantly and improving efficiency. Collaborated with cross-functional teams to craft GTM and product marketing strategies.
Social Media Manager – Intern at Delhi Government of INDIA (AAP)
December 31, 2023 - July 18, 2025Managed INDIA Alliance Instagram, growing followers from 0 to 5K+ and reaching 5.3M+ within 90 days. Led Facebook page to achieve 24.6M+ reach and 188K+ followers, enhancing social media presence. Directed content calendar for AAP National & Delhi Facebook, spearheaded a team of 14+ for election ad research and campaign strategies.
Influencer Marketing – Intern at UR Popular (Briefsea)
March 31, 2024 - July 18, 2025Collaborated with 2000+ influencers on IG & YouTube, increasing campaign reach by 35.9%. Managed 20+ brand campaigns including Lenskart and Cloud 9. Optimized content strategy using KPIs such as ER, CTR, and AVD to improve ROI and campaign deliverables.
Brand Solution Associate – Intern at The TopScout (TTS)
August 31, 2024 - July 18, 2025Identified influencers based on brand KPIs, increasing engagement by 25% through cold emails and calls. Managed influencer briefs ensuring seamless communication and project alignment. Executed brand campaigns for Mamaearth, RENEE, TITAN, Ditto & KAPIVA, generating greater engagement.
Education
Bachelor’s in commerce at The University of Burdwan
September 1, 2020 - October 31, 2023Qualifications
Digital Marketing & E-commerce – Google
January 11, 2030 - July 18, 2025Data Visualization with Python – IBM
January 11, 2030 - July 18, 2025Digital Marketing – Trainity
January 11, 2030 - July 18, 2025Business Analytics – Altuni
January 11, 2030 - July 18, 2025Industry Experience
Government, Media & Entertainment, Retail, Professional Services, Consumer Goods
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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