I am a Paid Media Specialist with over 12 years of experience managing Google Ads, Bing, and paid social campaigns across various industries including law, healthcare, BFSI, hospitality, and landscaping. I have a proven track record of optimizing ROAS, managing substantial budgets, and leading full-funnel performance marketing strategies while working remotely with clients in the U.S. and Canada. I am skilled in a variety of digital marketing tools such as GA4, GTM, SEMrush, and Optmyzr, and I enjoy using my expertise to deliver measurable results. I thrive when collaborating with remote teams and continually seek to refine strategies to increase qualified leads and reduce costs per lead.

Ritu Solanki

I am a Paid Media Specialist with over 12 years of experience managing Google Ads, Bing, and paid social campaigns across various industries including law, healthcare, BFSI, hospitality, and landscaping. I have a proven track record of optimizing ROAS, managing substantial budgets, and leading full-funnel performance marketing strategies while working remotely with clients in the U.S. and Canada. I am skilled in a variety of digital marketing tools such as GA4, GTM, SEMrush, and Optmyzr, and I enjoy using my expertise to deliver measurable results. I thrive when collaborating with remote teams and continually seek to refine strategies to increase qualified leads and reduce costs per lead.

Available to hire

I am a Paid Media Specialist with over 12 years of experience managing Google Ads, Bing, and paid social campaigns across various industries including law, healthcare, BFSI, hospitality, and landscaping. I have a proven track record of optimizing ROAS, managing substantial budgets, and leading full-funnel performance marketing strategies while working remotely with clients in the U.S. and Canada.

I am skilled in a variety of digital marketing tools such as GA4, GTM, SEMrush, and Optmyzr, and I enjoy using my expertise to deliver measurable results. I thrive when collaborating with remote teams and continually seek to refine strategies to increase qualified leads and reduce costs per lead.

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Language

English
Fluent
Hindi
Fluent

Work Experience

PPC Consultant (Remote) at Juris Digital – US Law Firm Agency
June 30, 2025 - July 16, 2025
Managed Google Ads, Bing, and Local Services Ads for 5+ legal clients in the U.S. Increased qualified lead volume by 35% through ongoing bid strategy and negative keyword refinements. Worked within remote teams across U.S. time zones using Slack, Monday.com, Call Rail, and Optmyzr.
Sr. Paid Ads Manager (Remote) at Lawnline Marketing – U.S. Landscaping Niche
February 29, 2024 - July 16, 2025
Managed $100K+/month Google Ads & Facebook Ads campaigns. Reduced CPL by 28% through geo-fencing and custom audience segmentation. Strategized full-funnel paid acquisition across Google, Meta, and YouTube.
Performance Marketing Manager at Runtime Solutions Pvt., Mumbai (Remote)
August 31, 2022 - July 16, 2025
Managed multi-channel paid campaigns across Google, Bing, Facebook, LinkedIn, and YouTube. Developed B2B and B2C strategies to improve CTR and reduce CPL. Conducted audience research and A/B testing to optimize conversion performance. Built and maintained brand presence across social platforms.
Assistant Manager at Icreon Communications Pvt. Ltd., Gurgaon
December 31, 2021 - July 16, 2025
Led end-to-end Google Ads campaigns for US-based clients, including strategy, setup, and performance optimization. Oversaw social media ad campaigns across Facebook, Instagram, LinkedIn, and YouTube. Created weekly reports and presented performance insights to stakeholders. Managed campaign budgets and achieved defined ROAS goals.
Senior Process Executive – Digital Marketing QA at Cognizant Services Pvt. Ltd., Gurgaon
November 30, 2019 - July 16, 2025
Audited Google Ads campaign setups for global SMB clients (US/UK/India) ensuring 100% optimization accuracy. Conducted internal training on latest Google Ads updates. Supported email marketing campaigns including targeting and deployment. Maintained quality control and process compliance.
PPC Analyst at All PC Support, Gurgaon
May 31, 2018 - July 16, 2025
Executed Google Ads campaigns in the education vertical, optimizing search and display performance. Analyzed performance using Google Analytics and provided recommendations to improve ROI. Conducted bid strategy optimization and campaign structuring. Created performance dashboards for client reporting.
Business Operations Analyst – Digital Ads at Accenture Services Pvt. Ltd., Gurgaon
February 28, 2017 - July 16, 2025
Managed Google Ads campaigns for North American clients in hospitality, auto, and retail sectors. Delivered strategic recommendations based on analytics and performance insights. Handled budget optimization and cross-channel campaign refinement. Collaborated with global teams in a high-paced MNC environment.
CRM Executive – Google Ads (Domestic Clients) at HCL Technologies Limited, Noida
December 31, 2015 - July 16, 2025
Managed end-to-end Google Ads campaigns for Indian clients including keyword research, bid management, and performance tracking. Provided campaign audits, optimizations, and reporting to account managers. Trained internal teams on AdWords policies and platform updates.
Assistant Online Digital Manager at Pragya Academy, New Delhi
August 31, 2014 - July 16, 2025
Designed and executed Google Ads and email campaigns using WordPress, cPanel, and Photoshop. Handled SEO/webmaster tools, landing pages, and social campaigns. Led small team for content uploads and marketing reporting.
Online Strategist at Rampgreen Solutions Pvt. Ltd., New Delhi
November 30, 2013 - July 16, 2025
Developed and executed PPC strategy including ad copy, targeting, and landing page analysis. Managed budgets and reporting for high-CTR campaigns.
Sales Associate (Google Ads) at Zeco Aircon Industries Ltd., New Delhi
December 31, 2012 - July 16, 2025
Created Google Ads campaigns to promote HVAC product lines. Produced quotation and lead conversion reports.
HR Executive at TDS Group of Consultancy, Chandigarh
April 30, 2010 - July 16, 2025
Managed end-to-end recruitment for telecom clients, including sourcing, screening, and onboarding.
PPC Consultant at Juris Digital
June 30, 2025 - July 16, 2025
Managed Google Ads, Bing, and Local Services Ads for 5+ legal clients in the U.S. Increased qualified lead volume by 35% through bid strategy and negative keyword refinements. Worked within remote teams across U.S. time zones using Slack, Monday.com, Call Rail, and Optmyzr.
Sr. Paid Ads Manager at Lawnline Marketing
February 29, 2024 - July 16, 2025
Managed $100K+/month Google Ads & Facebook Ads campaigns. Reduced CPL by 28% through geo-fencing and custom audience segmentation. Strategized full-funnel paid acquisition across Google, Meta, and YouTube.
Performance Marketing Manager at Runtime Solutions Pvt.
August 31, 2022 - July 16, 2025
Managed multi-channel paid campaigns across Google, Bing, Facebook, LinkedIn, and YouTube. Developed B2B and B2C strategies to improve CTR and reduce CPL. Conducted audience research and A/B testing to optimize conversion performance. Built and maintained brand presence across social platforms. Handled B2B & B2C paid campaigns across Google, Facebook, LinkedIn & Twitter Ads. Increased web conversions by 22% via enhanced targeting and ad scheduling.
Assistant Manager at Icreon Communications Pvt. Ltd.
December 31, 2021 - July 16, 2025
Led end-to-end Google Ads campaigns for US-based clients, including strategy, setup, and performance optimization. Oversaw social media ad campaigns across Facebook, Instagram, LinkedIn, and YouTube. Created weekly reports and presented performance insights to stakeholders. Managed campaign budgets and achieved defined ROAS goals.
Senior Process Executive – Digital Marketing QA at Cognizant Services Pvt. Ltd.
November 30, 2019 - July 16, 2025
Audited Google Ads campaign setups for global SMB clients (US/UK/India) ensuring 100% optimization accuracy. Conducted internal training on latest Google Ads updates. Supported email marketing campaigns including targeting and deployment. Maintained quality control and process compliance.
PPC Analyst at All PC Support
May 31, 2018 - July 16, 2025
Executed Google Ads campaigns in the education vertical, optimizing search and display performance. Analyzed performance using Google Analytics and provided recommendations to improve ROI. Conducted bid strategy optimization and campaign structuring. Created performance dashboards for client reporting.
Business Operations Analyst – Digital Ads at Accenture Services Pvt. Ltd.
February 28, 2017 - July 16, 2025
Managed Google Ads campaigns for North American clients in hospitality, auto, and retail sectors. Delivered strategic recommendations based on analytics and performance insights. Handled budget optimization and cross-channel campaign refinement. Collaborated with global teams in a high-paced multinational corporation environment.
CRM Executive – Google Ads (Domestic Clients) at HCL Technologies Limited
December 31, 2015 - July 16, 2025
Managed end-to-end Google Ads campaigns for Indian clients including keyword research, bid management, and performance tracking. Provided campaign audits, optimizations, and reporting to account managers. Trained internal teams on AdWords policies and platform updates.
Assistant Online Digital Manager at Pragya Academy
August 31, 2014 - July 16, 2025
Designed and executed Google Ads and email campaigns using WordPress, cPanel, and Photoshop. Handled SEO/webmaster tools, landing pages, and social campaigns. Led small team for content uploads and marketing reporting.
Online Strategist at Rampgreen Solutions Pvt. Ltd.
November 30, 2013 - July 16, 2025
Developed and executed PPC strategy including ad copy, targeting, and landing page analysis. Managed budgets and reporting for high-CTR campaigns.
Sales Associate (Google Ads) at Zeco Aircon Industries Ltd.
December 31, 2012 - July 16, 2025
Created Google Ads campaigns to promote HVAC product lines. Produced quotation and lead conversion reports.
HR Executive at TDS Group of Consultancy
April 30, 2010 - July 16, 2025
Managed end-to-end recruitment for telecom clients, including sourcing, screening, and onboarding.

Education

Bachelors in Computer Applications at IMS, Dehradun
August 1, 2003 - July 30, 2006

Qualifications

Masters in Computer Applications
August 1, 2006 - July 30, 2006

Industry Experience

Education, Manufacturing, Professional Services, Real Estate & Construction, Software & Internet, Other, Healthcare, Financial Services, Travel & Hospitality