I’m a senior product designer who turns complex workflows into experiences that feel clear, human, and worth trusting. I work across product strategy, PLG, AI UX, research, and design systems, with 4+ years in B2B SaaS and high-growth products. At PushOwl, my work helped drive a 35% revenue lift and improve onboarding completion by 23%. At Branch, I built a 60+ component design system and redesigned an enterprise flow that reduced 90-day churn by 22%. I now design last-mile systems at Flipkart for delivery agents, including referral hiring and cash reconciliation. I’m strongest where user empathy, business logic, and technical complexity meet.…

Riya Jawandhiya

I’m a senior product designer who turns complex workflows into experiences that feel clear, human, and worth trusting. I work across product strategy, PLG, AI UX, research, and design systems, with 4+ years in B2B SaaS and high-growth products. At PushOwl, my work helped drive a 35% revenue lift and improve onboarding completion by 23%. At Branch, I built a 60+ component design system and redesigned an enterprise flow that reduced 90-day churn by 22%. I now design last-mile systems at Flipkart for delivery agents, including referral hiring and cash reconciliation. I’m strongest where user empathy, business logic, and technical complexity meet.…

Available to hire

I’m a senior product designer who turns complex workflows into experiences that feel clear, human, and worth trusting. I work across product strategy, PLG, AI UX, research, and design systems, with 4+ years in B2B SaaS and high-growth products. At PushOwl, my work helped drive a 35% revenue lift and improve onboarding completion by 23%. At Branch, I built a 60+ component design system and redesigned an enterprise flow that reduced 90-day churn by 22%. I now design last-mile systems at Flipkart for delivery agents, including referral hiring and cash reconciliation. I’m strongest where user empathy, business logic, and technical complexity meet.

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Skills

Experience Level

Figma
Expert
Product Design
Expert
App Design
Expert
Web Design
Expert
SQL
Intermediate
CSS
Intermediate
HTML5
Intermediate
JavaScript
Intermediate
React JS
Intermediate

Language

English
Fluent

Work Experience

Product Designer at Flipkart
April 1, 2026 - Present
Design mobile systems for delivery agents, including referral hiring and cash reconciliation, making complex last-mile operations clearer, faster, and easier to trust.
Product Designer & Manager at PushOwl by Brevo
October 1, 2023 - April 1, 2026
Led design and product strategy for PLG and AI initiatives. The AI Campaign Generator drove a 35% Email/SMS revenue lift, while AI-personalized onboarding improved setup completion by 23%. Built a reusable experimentation framework across onboarding, data instrumentation, and reporting.
Product Designer at Branch
February 1, 2022 - October 1, 2023
Built a versioned design system with design tokens, 60+ components, and documentation, reducing engineering Q&A by 40%. Redesigned the Unified Link flow through user research and usability testing, reducing 90-day churn by 22% for enterprise customers.
Product Design Intern at Apna
September 1, 2021 - February 1, 2022
Led user research for job-seeker flows, helping improve application completion by 12%. Owned the Job Search experience and Progressive Web App design, contributing to the product’s 1 crore+ downloads milestone.

Education

B.Tech in Computer Science at Medi-Caps University
January 1, 2018 - January 1, 2022
CGPA: 8.4

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Transportation & Logistics
    Design System Library — How many times should a team choose the same button?

    I built and governed a versioned design system so product and engineering teams could make repeatable decisions once, document them clearly, and scale them across the product.

    • 60+ reusable components
    • 40% reduction in engineering QA time
    • Design tokens, versioning, and Storybook documentation for a more reliable handoff

    [See the work and process on riyaj.in](https://www.twine.net/signin

    Flipkart Cash Reconciliation — Agree on the cash

    I designed a clearer cash reconciliation flow for last-mile operations, helping delivery agents and teams resolve discrepancies with less ambiguity and more trust in the system.

    • 42% fewer disputes
    • ₹9.3 crore in projected annual savings
    • Mobile-first workflow designed around the decisions agents need to make in the field

    [See the work and process on riyaj.in](https://www.twine.net/signin

    Bhava — The first diagram starts before the first prompt

    I led product design for an AI diagramming tool, shaping the conversational interface, prompt evaluation framework, onboarding, and feedback loops so the first useful diagram arrived faster.

    • Launched to 2,000+ users
    • Reached #5 Product of the Day
    • Validated onboarding, activation, and pricing decisions

    [See the work and process on riyaj.in](https://www.twine.net/signin

    Branch — A campaign link shouldn’t need an engineering ticket

    I redesigned a complex enterprise link workflow so marketers could create, manage, and measure campaigns without translating developer tooling first.

    • 22% reduction in 90-day churn on affected flows
    • Research and usability testing shaped the critical UX path
    • Built a versioned design system with 60+ components and reduced engineering Q&A by 40%

    [See the work and process on riyaj.in](https://www.twine.net/signin

    PushOwl AI — A useful draft gets a campaign moving

    I designed an AI-assisted campaign workflow that starts from merchant intent and turns it into a useful draft, with clearer prompting, feedback, and trust states.

    • 35% increase in campaign creation
    • About 18 minutes saved per campaign
    • Designed the conversational interface and evaluation approach across the workflow

    [See the work and process on riyaj.in](https://www.twine.net/signin

    PushOwl — A trial starts with something worth trying

    I redesigned PushOwl’s product-led trial around the merchant’s first useful outcome, not a feature tour.

    • 35% revenue lift
    • 15% increase in trial-to-paid conversion
    • A reusable experimentation framework for onboarding, instrumentation, and reporting

    [See the work and process on riyaj.in](https://www.twine.net/signin

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