I'm a passionate marketing strategist with hands-on experience implementing online marketing campaigns, SEO, and content writing.\n\nI thrive on storytelling, innovation, and understanding customer behavior to craft compelling brand experiences.

Riya Srivastva

I'm a passionate marketing strategist with hands-on experience implementing online marketing campaigns, SEO, and content writing.\n\nI thrive on storytelling, innovation, and understanding customer behavior to craft compelling brand experiences.

Available to hire

I’m a passionate marketing strategist with hands-on experience implementing online marketing campaigns, SEO, and content writing.\n\nI thrive on storytelling, innovation, and understanding customer behavior to craft compelling brand experiences.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Hindi
Fluent

Work Experience

Graphic Designer at Miso
October 1, 2024 - January 31, 2025
Enhanced brand communication and identity by designing impactful marketing assets such as logos, banners, and social media creatives aligned with brand values. Collaborated across teams to ensure cohesive visual strategies, delivering high-quality designs under tight deadlines. Contributed to refreshing the brand identity and asset library to support campaigns across channels.
Lead Content Strategist at Tech company
April 1, 2024 - October 31, 2024
Crafted engaging and SEO-optimized content for websites, blogs, and social media platforms, resulting in a 24% increase in organic traffic and improved user retention. Collaborated with designers, developers, and marketing professionals to ensure content alignment with brand voice and overall marketing goals. Mentored professionals on tools and strategies to achieve best results.
Social Media Content Creation & Management at Solstice
March 1, 2024 - Present
Analysed the competitive market of Solstice (a clothing brand in India) and developed branding ideas; generated a strategic content plan based on relevancy, demographics, and aesthetics of the brand; curated effective social media content and contributed to influencer marketing strategies.
Search Engine Optimisation at Rishikesh Adi Yogi
November 1, 2023 - November 30, 2023
Performed back-end and front-end SEO for the website (Yoga Retreat Classes in Rishikesh, India). Conducted keyword research, built backlinks, and supported organic growth. Worked with Screaming Frog, Google Trends, Meta Analytics, Google Analytics, and Google Ads, leading to a 25% improvement in campaign reach.

Education

MSc FT Digital Marketing at Queen Mary University of London, United Kingdom
January 1, 2024 - January 25, 2026
Bachelor of Arts in English Honours at Galgotias University, Greater Noida, Uttar Pradesh, India
January 1, 2022 - January 1, 2025
MSc FT Digital Marketing at Queen Mary University, London, United Kingdom
January 11, 2030 - January 1, 2026
Bachelor of Arts in English Honours at Galgotias University
January 1, 2022 - January 1, 2025

Qualifications

Pregrad Certified: Mentorship Program in Performance and Digital Marketing
January 11, 2030 - January 25, 2026
Semrush Academy: Backlink Management Course
January 11, 2030 - January 25, 2026
Semrush Academy: Become an AI-Powered Marketer
January 11, 2030 - January 25, 2026
Coursera: GenAI for Digital Marketing Specialists
January 11, 2030 - January 25, 2026
Mentorship Program in Performance and Digital Marketing
January 11, 2030 - January 25, 2026
Backlink Management Course
January 11, 2030 - January 25, 2026
Become an AI-Powered Marketer
January 11, 2030 - January 25, 2026
GenAI for Digital Marketing Specialists
January 11, 2030 - January 25, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Retail