I am a passionate and data-driven social media and digital content professional with extensive experience in developing and leading strategies across multiple social media platforms. Leveraging data analytics and deep knowledge of social and platform trends, I excel at driving audience growth, engagement, and revenue while managing and inspiring creative teams. My expertise includes crafting culturally relevant content rooted in youth culture, managing large-scale social media accounts, and producing short-form content that aligns with brand voice and evolving platform algorithms. I have a proven track record of successfully increasing key performance metrics and elevating brand visibility globally for high-profile clients.

I am a passionate and data-driven social media and digital content professional with extensive experience in developing and leading strategies across multiple social media platforms. Leveraging data analytics and deep knowledge of social and platform trends, I excel at driving audience growth, engagement, and revenue while managing and inspiring creative teams. My expertise includes crafting culturally relevant content rooted in youth culture, managing large-scale social media accounts, and producing short-form content that aligns with brand voice and evolving platform algorithms. I have a proven track record of successfully increasing key performance metrics and elevating brand visibility globally for high-profile clients.

Available to hire

I am a passionate and data-driven social media and digital content professional with extensive experience in developing and leading strategies across multiple social media platforms. Leveraging data analytics and deep knowledge of social and platform trends, I excel at driving audience growth, engagement, and revenue while managing and inspiring creative teams.

My expertise includes crafting culturally relevant content rooted in youth culture, managing large-scale social media accounts, and producing short-form content that aligns with brand voice and evolving platform algorithms. I have a proven track record of successfully increasing key performance metrics and elevating brand visibility globally for high-profile clients.

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Language

English
Fluent

Work Experience

Growth & Publishing Lead (Contract) at PinkNews London
May 1, 2025 - Present
Developed strategies across 50+ social media accounts, leveraging data to optimize strategy, driving consistent audience growth, subscribers, engagement, and revenue while maintaining a comprehensive content calendar across a team of 7. Led a team of producers and publishers to deliver content focused on social and platform trends, increasing viewership by 31%, subscriber growth by 26%, and watch time by 7%, leading to 3.4 million views per day. Created performance reports and actionable insights for senior stakeholders, aligning social media metrics with KPIs and business objectives. Commissioned and curated culturally relevant content rooted in youth culture and platform-native storytelling, significantly enhancing engagement and revenue with YoY/MoM increases. Defined and implemented daily, weekly, and monthly KPIs to track and optimize performance across views, watch time, revenue, and ad impressions, ensuring alignment with growth targets. Led short-form content production focused
Channel Manager at Little Dot Studios London
April 30, 2025 - August 18, 2025
Led the development and execution of global social media strategies, content creation, community management, and brand visibility for high-profile clients including Gordon Ramsay, The Graham Norton Show, Kitchen Nightmares, Sony, and Discovery UK & Australia across YouTube, Facebook, Instagram, TikTok & Snapchat. Created global social content strategies leveraging data, culture, and platform insights to improve key metrics such as revenue by 70%, impressions by 42%, subscribers to 20 million, and organic views to over 2 billion. Conducted A/B testing for SEO/SMO aligning with evolving platform algorithms and best practices, ensuring strategic efficiency across platforms to achieve key KPIs. Enhanced global brand recognition through creative copywriting targeting Gen Z/Y audiences using cultural and platform trends alongside audience and language analysis.

Education

BA Hons Digital Film Production at Ravensbourne London
January 11, 2030 - August 18, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services