Creative and detail-oriented Social Media Specialist and Content Creator with 3+ years of hands-on experience managing digital content for hospitality, lifestyle, and outdoor brands. Skilled in end-to-end content production — from photography, videography, and graphic design to copywriting, scheduling, and performance monitoring. Proven ability to maintain consistent brand identity across Instagram, TikTok, Facebook, and LinkedIn while fostering audience engagement and supporting business growth.

Rizka Liftia Devi

Creative and detail-oriented Social Media Specialist and Content Creator with 3+ years of hands-on experience managing digital content for hospitality, lifestyle, and outdoor brands. Skilled in end-to-end content production — from photography, videography, and graphic design to copywriting, scheduling, and performance monitoring. Proven ability to maintain consistent brand identity across Instagram, TikTok, Facebook, and LinkedIn while fostering audience engagement and supporting business growth.

Available to hire

Creative and detail-oriented Social Media Specialist and Content Creator with 3+ years of hands-on experience managing digital content for hospitality, lifestyle, and outdoor brands. Skilled in end-to-end content production — from photography, videography, and graphic design to copywriting, scheduling, and performance monitoring. Proven ability to maintain consistent brand identity across Instagram, TikTok, Facebook, and LinkedIn while fostering audience engagement and supporting business growth.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Content & Social Media Specialist at Alterstay
February 1, 2026 - May 1, 2026
Developed visual content and copywriting materials to strengthen Alterstay's social media branding. Created digital promotional designs for villa marketing and hospitality-related campaigns. Managed and scheduled promotional content to maintain brand consistency and boost audience engagement. Collaborated closely with the creative team to ensure content quality and alignment with brand guidelines before publishing.
Social Media Specialist at Prodema Indonesia
May 1, 2024 - September 1, 2025
Produced visual content including photography and videography for Instagram, TikTok, and LinkedIn platforms. Managed content planning, scheduling, and publishing for hospitality and villa-related social media accounts. Monitored account performance using Meta Business Suite and provided insights to improve engagement. Edited visual materials to support branding initiatives and drive audience engagement. Maintained content consistency and quality through close collaboration with the creative team.
Digital Marketing Assistant at Technical Outdoor Indonesia
June 1, 2022 - May 1, 2023
Created and managed social media content for Instagram and Stories across brands including Petromax Indonesia, Barebones Indonesia, and Lecka Indonesia. Wrote product descriptions for marketplace listings and digital promotional needs. Scheduled social media posts via Instagram and Facebook in line with the content calendar. Monitored brand performance through social media analytics, tracking awareness and follower growth.
Assistant Research Manager at Safac Magazine
April 1, 2019 - March 1, 2022
Conducted field research and site surveys to collect information on hotels, restaurants, tourism spots, cafes, and cultural venues. Built and maintained positive relationships with site owners and stakeholders. Produced documentation and articles for publication on the company website and social media platforms.

Education

Bachelor of Arts – English Language and Literature (S.S.) at Stikubank University (UNISBANK)
January 1, 2014 - January 1, 2018

Qualifications

TOEFL Institutional Test – Score 520
January 1, 2018 - May 19, 2026
Workshop on Translating
January 1, 2017 - May 19, 2026
English Fun Learning Seminar & Talkshow (FBIB Open House)
January 1, 2017 - May 19, 2026
AIESEC International Camp
January 1, 2016 - May 19, 2026
English Conversation Club (ECC)
January 1, 2015 - May 19, 2026

Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services