Collaborated with creative and content teams to produce elevated digital content and social media strategies tailored to an affluent target audience in the KSA market. Managed key accounts across an elite F&B portfolio in Jeddah, overseeing marketing strategies for high-end hospitality brands including Noto, Mimosa, and Café Lapérouse.

Content Executive at Daydream

Directed content strategies across Instagram, Facebook, TikTok, YouTube, LinkedIn, and X; developed content calendars and captions in collaboration with graphic designers and creative teams. Supported internal and external communications with clients and teams. Contributed to major campaigns and event coverage for Souk El Akel and In Action Events. Worked on campaigns for Almaza, Amar Restaurants, Lena Marzipan, and Meptico. Assisted in art direction and production during photo and video shoots. Collaborated with the EUinLeb Delegation, helping cover events including the Samir Kassir Awards for two consecutive years. Led large-scale campaigns, including the Byblos International Festival 2025.