Ro Dixon

👋 Hi, I’m Ro, a leading expert in UX/Product Design where I’ve solved messy problems with curious empathy (and a lot of caffeine ) for over a decade.

Recently worked as the sole designer at a fintech/crypto company supporting 6-8 PMs & engineering teams, delivering user-centric solutions in a fast-moving, highly regulated environment. Before that, spent six years as a product design consultant helping clients go from “we have an idea” to “we have a product people want to use” across fashion, agriculture, and manufacturing.

My superpower? Getting to know people—both my teams and users—intrinsically enough to give them exactly what they need. I specialize in the messy work: regulated industries, complex B2B systems, and environments where “user-friendly” wasn’t in the vocabulary yet. Also pretty good at building frameworks that outlast me and mentoring designers who want to do more than make things pretty.

Notable Wins
• Freed 1.5 FTE through dashboard design (98% reduction in manual customer requests)
• Achieved 90% customer migration to self-service on enterprise custody platform
• Progressed UX maturity from Level 1 to 4 in under a year
• Developed AI-assisted research methodology for scalable user insights
• Created Design Priority Matrix adopted across product teams

👩‍💻 Portfolio: rodixondesigns.com
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