Rob Ackerley

Directed development and execution of digital marketing strategies, driving 145% revenue growth and market expansion within an international, multi-channel e-commerce environment. Built, managed, and coached a dynamic, high-performing marketing team of 7, fostering collaboration and innovation across social media, email marketing, e-commerce platforms, paid advertising, and Amazon channels. Managed multi-million dollar advertising budgets, strategically allocating resources across Google, Facebook, and Amazon, achieving a consistent ROAS of >6. Led customer acquisition and retention initiatives, improving website traffic, conversion rates, and increasing customer lifetime value. Oversaw email and SMS marketing strategies, boosting customer engagement, brand loyalty, and sales. Collaborated across departments (Brand, Customer Service, Product Development, Engineering, UX, Finance, Logistics) to align goals and enhance overall performance. Drove omnichannel growth and implemented UX/UI e

Founded and led a reputable country-wide boutique agency, establishing a strong brand presence and achieving significant growth in the Hotel, Tourism, Real Estate and Car Rental sectors. Managed all aspects of the business including client acquisition, budgeting, marketing strategy, project management, and finances. Built and mentored a diverse global team of 5, delivering high-quality client service and creative solutions. Led multiple client adoptions of e-commerce solutions, collaborating with local banks to ensure seamless integration. Directed creative development across local and international contractors, maintaining high standards aligned with client branding. Implemented system enhancements to improve client experience, streamline operations, and support business objectives.