Available to hire
I’m a results-driven Senior Marketing Leader with over 20 years of experience building and growing brands across B2B and B2C. I design and execute full-funnel marketing strategies that blend traditional and digital channels, align with sales goals, and drive revenue growth.
I have a track record of turning ideas into scalable programs, leading cross-functional teams, and turning data into action. I thrive in fast-paced environments, love optimizing customer journeys, and enjoy helping organizations tell compelling brand stories that resonate globally.
Experience Level
Expert
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Language
English
Fluent
Work Experience
Head of Marketing at SMARTLOUVRE TECHNOLOGY
July 1, 2022 - PresentBuilt the marketing function from scratch for a B2B manufacturing firm specialising in solar-shading solutions. Developed and implemented the first comprehensive marketing strategy, establishing target markets, audience segments, and optimal routes to market. Led an end-to-end rebrand, including new messaging, website, and sales collateral to position the company as a global leader. Drove multi-channel lead generation and established a pipeline for international growth. Implemented analytics and KPI reporting frameworks to track and optimise campaign performance.
Head of Marketing at SMR ENTERPRISES
July 1, 2022 - September 8, 2025Directed marketing for a B2B & B2C radiator and valve manufacturer/retailer. Managed a full marketing budget of £1.2M, optimising spend across paid and earned channels to deliver a significantly improved ROAS. Spearheaded a full company rebrand and introduced new MarTech tools and processes to enable data-driven and automated marketing activities. Led and developed the marketing team, fostering a culture of performance and continuous improvement.
Marketing Consultant at BOOKMYGARAGE
June 1, 2022 - September 8, 2025Hired to develop the marketing strategy for a UK-based garage comparison and booking platform. Launched and managed successful PPC campaigns for the B2C audience, establishing a primary customer acquisition channel. Researched and developed detailed customer personas to inform all marketing activity and address key pain points. Redesigned and rewrote all B2B website copy and collateral to effectively communicate value propositions to garage partners. Advised on the repackaging of the core B2B service proposition, influencing the company's strategic direction.
Account Director at REALLYB2B (PART OF CENTAUR MEDIA)
August 1, 2018 - September 8, 2025Managed key accounts for a B2B marketing agency. Developed and delivered integrated marketing strategies for blue-chip clients including Calor, Pfizer, Speedy Hire, Volvo, and Robert Half. Utilised a mix of channels including ABM, social media, email, direct mail, and digital marketing to exceed client targets. Built strong client relationships, leading to renewals and expanded contracts.
Interim Marketing Specialist at Serocor
September 1, 2016 - September 8, 2025Managed the decentralisation of the marketing function across five subsidiary brands and implemented standalone Brand Guidelines and Marketing Plans.
Marketing Director at The Fair Trade Practice
January 1, 2016 - September 8, 2025Led marketing strategy and brand development for a claims management business in a highly regulated environment. Created cut-through in a highly competitive market.
Business Manager at DLPS (BNP Paribas)
January 1, 2015 - September 8, 2025Owned all outbound communications, acted as main client interface, and delivered new B2B/B2C partnerships with regulated partners and comparison websites.
Director at Top-Click Ltd
October 1, 2011 - September 8, 2025Co-founded and ran a boutique online advertising agency servicing clients like Orange and Stagecoach.
Head of Marketing at SMARTLOUVRE TECHNOLOGY
July 1, 2022 - PresentBuilt the marketing function from scratch for a B2B manufacturing firm specialising in solar-shading solutions. Developed and implemented the first comprehensive marketing strategy, identified target markets and audience segments, and defined routes to market. Led an end-to-end rebrand including new messaging, website, and all sales collateral to position the company as a global leader. Drove multi-channel lead generation and exhibition planning to establish an international growth pipeline. Implemented analytics and reporting frameworks to track KPIs and continuously optimise campaign performance.
Head of Marketing at SMR ENTERPRISES
July 1, 2022 - September 8, 2025Directed marketing for a B2B & B2C radiator and valve manufacturer/retailer. Managed a £1.2M marketing budget, optimising spend across paid and earned channels to deliver a significantly improved ROAS. Led a full company rebrand and introduced new MarTech tools and processes to enable data-driven and automated marketing activities. Led and developed the marketing team, fostering a culture of performance and continuous improvement.
Marketing Consultant at BOOKMYGARAGE
June 1, 2022 - September 8, 2025Hired to develop the marketing strategy for a UK-based garage comparison and booking platform. Launched and managed successful PPC campaigns for the B2C audience, establishing a primary customer acquisition channel. Researched and developed detailed customer personas, rewrote B2B website copy and collateral, and advised on repackaging the core B2B service proposition to influence strategic direction.
Account Director at REALLYB2B (PART OF CENTAUR MEDIA)
August 1, 2018 - September 8, 2025Managed key accounts for blue-chip clients including Calor, Pfizer, Speedy Hire, Volvo, and Robert Half. Delivered integrated marketing strategies using ABM, social media, email, direct mail, and digital marketing to exceed targets. Built strong client relationships, leading to renewals and expanded contracts.
Interim Marketing Specialist at Serocor
September 1, 2016 - September 8, 2025Managed the decentralisation of the marketing function across five subsidiary brands and implemented standalone Brand Guidelines and Marketing Plans.
Marketing Director at The Fair Trade Practice
January 1, 2016 - September 8, 2025Led marketing strategy and brand development for a claims management business operating in a highly regulated environment. Created cut-through in a highly competitive market.
Business Manager at DLPS (BNP Paribas)
January 1, 2015 - September 8, 2025Owned all outbound communications, acted as main client interface, and delivered new B2B/B2C partnerships with regulated partners and comparison websites.
Director at Top-Click Ltd
October 1, 2011 - September 8, 2025Co-founded and ran a boutique online advertising agency servicing clients like Orange and Stagecoach.
at Smart Louvre Technology
July 1, 2022 - PresentBuilt the marketing function from scratch for this B2B manufacturing firm specialising in solar-shading solutions. Developed and implemented the first comprehensive marketing strategy, establishing target markets, audience segments, and optimal routes to market. Led a complete end-to-end rebrand, including new messaging, website, and all sales collateral to position the company as a global leader. Drove multi-channel lead generation and exhibition planning to establish a pipeline for international growth. Implemented analytics and reporting frameworks to track KPIs and continuously optimise campaign performance.
Head of Marketing at SMR Enterprises
July 1, 2022 - September 8, 2025Directed marketing for a B2B & B2C radiator and valve manufacturer/retailer. Managed a full marketing budget of £1.2M, optimising spend across paid and earned channels to deliver a significantly improved Return on Ad Spend (ROAS). Spearheaded a full company rebrand and introduced new MarTech tools and processes to enable data-driven and automated marketing activities. Led and developed the marketing team, fostering a culture of performance and continuous improvement.
Marketing Consultant at BookMyGarage
June 1, 2022 - September 8, 2025Launched and managed successful PPC campaigns for the B2C audience, establishing a primary customer acquisition channel. Researched and developed detailed customer personas to inform all marketing activity and address key pain points. Redesigned and rewrote all B2B website copy and collateral to effectively communicate value propositions to garage partners. Advised on the repackaging of the core B2B service proposition, influencing the company's strategic direction.
Account Director at ReallyB2B (Part of Centaur Media)
August 1, 2018 - September 8, 2025Managed key accounts for this award-winning B2B marketing agency. Developed and delivered integrated marketing strategies for blue-chip clients including Calor, Pfizer, Speedy Hire, Volvo, and Robert Half. Utilised a mix of channels including ABM, social media, email, direct mail, and digital marketing to exceed client targets. Built strong client relationships, leading to business renewals and expanded contracts.
Interim Marketing Specialist at Serocor
September 1, 2016 - September 8, 2025Managed the decentralisation of the marketing function across five subsidiary brands and implemented stand-alone Brand Guidelines and Marketing Plans.
Marketing Director at The Fair Trade Practice
January 1, 2016 - September 8, 2025Led marketing strategy and brand development for a claims management business in a highly regulated environment, creating cut-through in a highly competitive market.
Business Manager at DLPS (BNP Paribas)
January 1, 2015 - September 8, 2025Owned all outbound communications, acted as main client interface, and delivered new B2B/B2C partnerships with regulated partners and comparison websites.
Director at Top-Click Ltd
October 1, 2011 - September 8, 2025Co-founded and ran a boutique online advertising agency servicing clients like Orange and Stagecoach.
Head of Marketing at SMR Enterprises
July 1, 2022 - October 22, 2025Directed marketing for a B2B & B2C radiator and valve manufacturer/retailer. Managed a £1.2M marketing budget, optimising spend across paid and earned channels to deliver a significantly improved ROAS. Spearheaded a full company rebrand and introduced new MarTech tools and processes to enable data-driven and automated marketing activities. Led and developed the marketing team, fostering a culture of performance and continuous improvement.
Marketing Consultant at BookMyGarage
June 1, 2022 - October 22, 2025Hired to develop the marketing strategy for a UK-based garage comparison and booking platform. Launched and managed successful PPC campaigns for the B2C audience, establishing a primary customer acquisition channel. Researched and developed detailed customer personas to inform all marketing activity and address key pain points. Redesigned and rewrote all B2B website copy and collateral to effectively communicate value propositions to garage partners. Advised on the repackaging of the core B2B service proposition, influencing the company's strategic direction.
Account Director at REALLYB2B (PART OF CENTAUR MEDIA)
August 1, 2018 - October 22, 2025Managed key accounts for this award-winning B2B marketing agency. Developed and delivered integrated marketing strategies for blue-chip clients including Calor, Pfizer, Speedy Hire, Volvo, and Robert Half. Utilised a mix of channels including Account-Based Marketing (ABM), social media, email, direct mail, and digital marketing to exceed client targets. Built strong client relationships, leading to business renewals and expanded contracts.
Interim Marketing Specialist at Serocor
September 1, 2016 - October 22, 2025Managed the decentralisation of the marketing function across five subsidiary brands and implemented stand alone Brand Guidelines and Marketing Plans.
Marketing Director at The Fair Trade Practice
January 1, 2016 - October 22, 2025Led marketing strategy and brand development for a claims management business in a highly regulated environment. Created cut-through in a highly competitive market.
Business Manager at DLPS (BNP Paribas)
January 1, 2015 - October 22, 2025Owned all outbound communications, acted as main client interface, and delivered new B2B/B2C partnerships with regulated partners and comparison websites.
Director at Top-Click Ltd
October 1, 2011 - October 22, 2025Co-founded and ran a boutique online advertising agency servicing clients like Orange and Stagecoach.
Head of Marketing at SMR Enterprises
June 1, 2019 - July 1, 2022Direct marketing for a B2B and B2C radiator manufacturer/retailer. Managed full marketing budget of £1.2M, optimizing spend across paid and earned channels to deliver significantly improved ROAS. Spearheaded a full company rebrand and introduced new MarTech tools and processes to enable data-driven, automated marketing activities. Led and developed the marketing team, fostering a culture of performance and continuous improvement.
Account Director at Really B2B (Part of Centaur Media)
September 1, 2016 - August 1, 2018Managed key accounts for a B2B marketing agency. Developed integrated marketing strategies for blue-chip clients including Calor, Pfizer, Speedy Hire, Volvo, and Robert Half. Used a mix of ABM, social media, email, direct mail and digital marketing; built strong client relationships resulting in renewals and expanded contracts.
Marketing Consultant at BookMyGarage
August 1, 2018 - June 1, 2022Hired to develop the marketing strategy for a UK-based garage comparison and booking platform. Launched successful PPC campaigns for the B2C audience; established a primary customer acquisition channel. Researched and developed detailed customer personas and redesigned the B2B website copy and collateral; advised on re-packaging the core B2B service proposition; revitalised packaging for core services.
Marketing Director at The Fair Trade Practice
January 1, 2015 - January 1, 2016Led marketing strategy and brand development for a claims management business in a highly regulated environment. Created cut-through in a highly competitive market.
Business Manager at Direct Life (BNP Paribas)
November 1, 2011 - January 1, 2015Owned outbound communications, acted as main client interface, and delivered new B2B/B2C partnerships with regulated partners and comparable websites.
Director at Top-Click Ltd
May 1, 2005 - October 1, 2011Co-founded an online advertising agency servicing clients like Orange and Stagecoach Group. Developed core marketing offerings and led growth.
Director at Top-Cloud
May 1, 2005 - October 1, 2011Co-founded and led a boutique online advertising agency servicing clients including Orange and Stagecoach Group; built marketing tools, processes, and pipelines; led new business development and client relationships.
Director at Top Life Ltd
May 1, 2005 - October 31, 2011Co-founded and led a boutique advertising/marketing business; built full-service offering and client relationships; managed campaigns across brand identity and digital marketing.
Education
BA (Hons) Marketing and Product Design, 2:1 at Southampton Solent University
January 11, 2030 - September 8, 2025HND in Design at Chichester College
January 11, 2030 - September 8, 2025BA (Hons) Marketing and Product Design, 2:1 at Southampton Solent University
January 11, 2030 - September 8, 2025HND in Design at Chichester College
January 11, 2030 - September 8, 2025BA (Hons) Marketing and Product Design at Southampton Solent University
January 11, 2030 - September 8, 2025HND in Design at Chichester College
January 11, 2030 - September 8, 2025BA (Hons) Marketing and Product Design at Southampton Solent University
January 11, 2030 - October 22, 2025HND in Design at Chichester College
January 11, 2030 - October 22, 2025BA (Hons) Marketing and Product Design at Southampton Solent University
January 11, 2030 - March 30, 2026HND in Design at Chichester College
January 11, 2030 - March 30, 2026BA (Hons) Marketing and Product Design at Southampton Solent University
January 11, 2030 - April 16, 2026HND in Design at Chichester College
January 11, 2030 - April 16, 2026BA (Hons) Marketing and Product Design at Southampton Solent University
January 11, 2030 - April 16, 2026HND in Design at Chichester College
January 11, 2030 - April 16, 2026Qualifications
Full UK Driving License
January 11, 2030 - September 8, 2025Industry Experience
Manufacturing, Software & Internet, Professional Services, Retail, Media & Entertainment, Other
Experience Level
Expert
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