I’m Rob Jackson, a designer who believes life informs experience and experience informs design. I shape systems of engagement across brand, product, and platforms, working at the intersection of strategy, aesthetics, and human behavior. I thrive collaborating with cross-functional partners to transform complexity into clarity and build cohesive, scalable ecosystems across digital marketing, social media, UX/UI, SaaS, and enterprise landscapes. With a passion for user-centered design and brand storytelling, I lead end-to-end creative strategies, mentor teams, and translate business goals into tangible experiences. I’m adept at navigating agile environments, delivering high-impact work that elevates brands and drives measurable outcomes.

Rob Jackson

I’m Rob Jackson, a designer who believes life informs experience and experience informs design. I shape systems of engagement across brand, product, and platforms, working at the intersection of strategy, aesthetics, and human behavior. I thrive collaborating with cross-functional partners to transform complexity into clarity and build cohesive, scalable ecosystems across digital marketing, social media, UX/UI, SaaS, and enterprise landscapes. With a passion for user-centered design and brand storytelling, I lead end-to-end creative strategies, mentor teams, and translate business goals into tangible experiences. I’m adept at navigating agile environments, delivering high-impact work that elevates brands and drives measurable outcomes.

Available to hire

I’m Rob Jackson, a designer who believes life informs experience and experience informs design. I shape systems of engagement across brand, product, and platforms, working at the intersection of strategy, aesthetics, and human behavior. I thrive collaborating with cross-functional partners to transform complexity into clarity and build cohesive, scalable ecosystems across digital marketing, social media, UX/UI, SaaS, and enterprise landscapes. With a passion for user-centered design and brand storytelling, I lead end-to-end creative strategies, mentor teams, and translate business goals into tangible experiences. I’m adept at navigating agile environments, delivering high-impact work that elevates brands and drives measurable outcomes.

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Language

English
Fluent

Work Experience

Art Director | Designer | Copywriter at Sofistikated
March 1, 2014 - Present
Led end-to-end creative strategy across UX/UI, branding, web, and digital ecosystems, aligning design execution with business goals and KPIs to deliver scalable, high-performance solutions and a strong portfolio of work.
Art Director | Designer | Copywriter | Mentor at Vagari International
November 1, 2021 - March 1, 2026
Guided brand, voice, language, look and feel to connect with the target audience and develop a compelling narrative. Directed marketing and advertising creative across social platforms ensuring consistency, clarity, and channel performance in each business division.
Brand Growth at Vie by Vagari
December 1, 2025 - March 1, 2026
Designed Vie by Vagari logo and its creative identity, and social media presence from ideas to graphic and video rollout. Client continues brand development through company graphic assets and video templates produced during tenure. Collaborative on the go-to-market approach for the new venture in a competitive environment; Vie is listing in 6 countries with 31 properties.
Life UX Creative Design | Digital Consultant | Editor at ESW I.T. Business Advisors
June 1, 2021 - January 1, 2026
Designed and delivered brand and marketing collateral including brochures, flyers, illustrations, and iconography; created custom iconography systems; developed website landing page concepts and brand visuals; produced presentation, broadcast, and experiential materials for campaigns and documentation.
UI/UX Designer | Marketing Designer at SaskTel International
June 1, 2022 - October 1, 2023
Owned UI/UX direction across key digital platforms, designed and evolved interface systems, partnered with marketing teams to elevate design quality, modernized the brand’s digital presence, and acted as a senior design voice in an enterprise environment.
Marketing Graphic Designer | Copywriter | Editor at AMI
October 1, 2017 - May 1, 2021
Led brand initiatives, delivered fluid multichannel marketing assets, and achieved measurable results including LinkedIn campaign with 180.7% CTR and 180% engagement; facilitated workshops and market analysis to align creative with strategy.
Senior Designer | UI/UX Designer | Researcher | Editor at WorldReach Software
February 1, 2014 - April 1, 2021
Drove global UI/UX design systems across desktop, mobile, and responsive platforms used by millions of public sector users; contributed to mission-critical SaaS interfaces and supported NFC-enabled ICAO MRTD app development.

Education

Advertising Diploma at Loyalist College
January 11, 2030 - May 13, 2026
Advertising Diploma at Loyalist College, Belleville, ON
January 11, 2030 - May 13, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Government, Professional Services, Education