Led the design, creation, and development of a new company website, successfully building and launching it within a 4-month timeframe.
Implemented new processes within Salesforce CRM to streamline lead creation and track their journey through the sales cycle.
Developed and optimised lead nurture flows to enhance customer engagement.
Collaborated with the Leadership Team to create and build key messaging and pitch decks for business development, sales pitches and.
Reviewed and created a comprehensive content strategy, leading to the launch of successful paid search campaigns.
Developed and implemented a previously non-existent SEO strategy, significantly improving organic search rankings.

Redesign and rebuild of the Iconic website. Including a complete UX/UI research phase, progressing to wireframe development, mockups through to web development and launch.
Devised a digital marketing strategy increasing lead generation by 157% advertising 16 properties and 250+ office suites across Dublin and Cork, ranging from 2 persons - 200+ teams.
Devised Demand Generation by creating short-form content, white papers, and content strategy for video and imagery for both buildings and offices.
Created & designed related brochures & pitch decks for commercial team for locations and office space.
Conducted live panel events/webinars with panelists from the commercial real estate, speakers from the likes of Savills, CBRE and our own CEO and COO to put Iconic Offices as thoughts leaders.
Cost Per Acquisition decreased by €223 to €85.
New revenue grew by 946% in year 1 and a further increase of 108% in year 2, continued growth YoY.
Managed a team of four responsible for all digital marketing campaigns and advertisements.
Utilise Salesforce, HubSpot, Google Analytics, Google Data Studio, Supermetrics to create weekly, monthly and quarterly reports to provide a clear understanding of marketing performance showcasing goals, KPI’s and ROI for Senior Management.
Created an email strategy to nurture marketing leads as well as building multiple workflows to aid the sales team with increase lead conversion rates .
Worked with the CFO to design and build the Online Community Portal and liaised with the external vendors to ensure timely project delivery.
Built digital strategy for international growth outside of Ireland across website, advertising and social media accounts.
Liaised with external agencies.
COVID saw occupancy fall from 85% to under 50% nd within a 12 month period through the marketing camp gains, occupancy reached an 80% occupancy. Before finishing, occupancy increased to 93%.