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Communications, marketing, and social media professional with 20+ years of experience leading print, digital, video, and social media initiatives. Adept at developing content strategies, managing editorial calendars, and producing multimedia assets to strengthen brand visibility and engagement. Experienced in community engagement, paid social campaign planning, and executive thought leadership content creation. Proven results include significant LinkedIn audience growth and strong engagement performance through efficient posting and high-quality video, photo, and written storytelling.…Communications, marketing, and social media professional with 20+ years of experience leading print, digital, video, and social media initiatives. Adept at developing content strategies, managing editorial calendars, and producing multimedia assets to strengthen brand visibility and engagement. Experienced in community engagement, paid social campaign planning, and executive thought leadership content creation. Proven results include significant LinkedIn audience growth and strong engagement performance through efficient posting and high-quality video, photo, and written storytelling.

Robert Scott Bochnak

Social Media Manager, Content Producer, Brand Strategist, +2

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Communications, marketing, and social media professional with 20+ years of experience leading print, digital, video, and social media initiatives. Adept at developing content strategies, managing editorial calendars, and producing multimedia assets to strengthen brand visibility and engagement. Experienced in community engagement, paid social campaign planning, and executive thought leadership content creation. Proven results include significant LinkedIn audience growth and strong engagement performance through efficient posting and high-quality video, photo, and written storytelling.…Communications, marketing, and social media professional with 20+ years of experience leading print, digital, video, and social media initiatives. Adept at developing content strategies, managing editorial calendars, and producing multimedia assets to strengthen brand visibility and engagement. Experienced in community engagement, paid social campaign planning, and executive thought leadership content creation. Proven results include significant LinkedIn audience growth and strong engagement performance through efficient posting and high-quality video, photo, and written storytelling.

Available to hire

Communications, marketing, and social media professional with 20+ years of experience leading print, digital, video, and social media initiatives. Adept at developing content strategies, managing editorial calendars, and producing multimedia assets to strengthen brand visibility and engagement.

Experienced in community engagement, paid social campaign planning, and executive thought leadership content creation. Proven results include significant LinkedIn audience growth and strong engagement performance through efficient posting and high-quality video, photo, and written storytelling.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Social Media and Content Manager at Argon Medical Devices

June 1, 2025 - June 1, 2026

Led social media strategy and day-to-day content management for Argon Medical, aligning content with marketing objectives. Designed 140 social posts with 88% achieving engagement rates of 5% or higher; top posts reached 43% and 42%. Grew the LinkedIn audience by 5,145 followers in under 12 months and achieved a 9.9% post engagement rate—222% higher than competitors—while publishing 25% fewer times. Produced and edited videos, photos, and written content highlighting products, employees, and organizational initiatives. Partnered with the CEO to develop multimedia content that strengthened executive branding and amplified thought leadership.

Director, Social Media at Harvard Business School, Office of Alumni Relations

January 1, 2013 - December 1, 2024

Directed social media strategy and community engagement for the Harvard Business School alumni office. From July 2018 to June 2024, generated 36M impressions, 769K engagements, and 1.9M video views across Instagram, Twitter/X, and Facebook (no paid/boosted content). Developed and produced high-quality video content for multiple platforms. Planned and managed paid social advertising campaigns to drive engagement, traffic, and conversions.

Senior Writer/Communications Manager at Tufts University

September 1, 2005 - December 1, 2012

Served as managing editor and co-editor-in-chief and as a features writer for Alma Matters, the magazine for arts, sciences, and engineering graduate alumni. Edited and wrote Graduate E-news, the e-newsletter for arts, sciences, and engineering graduate students. Managed projects and produced university catalogs, departmental brochures, event invitations, graduate fair displays, and marketing materials. Directed the Graduate School of Arts and Sciences’ social media presence, including the GSAS GradMatters Blog, Twitter feed, LinkedIn group page, and Flickr account.