Available to hire
Hi, I’m Robert Jenkins, a Marketing & Creative Director with 10+ years building brands through video and graphic content for seven-figure businesses. I’ve led creative teams in designing and executing multi-channel marketing campaigns that boost brand authority and drive revenue.\n\nI specialize in building scalable marketing departments, developing data-driven content strategies, and delivering engaging experiences across digital platforms. I’m passionate about storytelling, optimization, and collaborating with cross-functional teams to turn ideas into measurable results.
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Language
English
Fluent
Work Experience
Marketing Director at American Tax Service
July 1, 2024 - PresentLed the build-out of the digital marketing department from the ground up, including defining team structure, SOPs, and strategic growth plans. Hired and onboarded PPC and SEO specialists using a data-driven evaluation process. Managed a $1M monthly marketing budget across email, RVMS, and digital campaigns, laying the foundation for a multi-channel marketing strategy. Delivered a comprehensive department blueprint and campaign framework tailored for an eight-figure company's growth, positioned the team for scalable execution to increase brand authority and market share. Presented detailed marketing proposals and budget plans to C-suite executives, securing alignment and resource commitment. Established operational readiness with crisis response procedures, campaign calendars, and reporting/attribution guidelines, enabling rapid campaign launches and effective cross-team collaboration.
Marketing Director at American Tax Service
July 1, 2024 - PresentLed the build-out of the digital marketing department from the ground up, defining team structure, SOPs, and strategic growth plans. Recruited and onboarded PPC and SEO specialists using a data-driven evaluation process. Managed a $1M monthly marketing budget covering mail, RVMS, and digital campaigns, laying the foundation for a cross-channel growth strategy. Delivered a comprehensive departmental blueprint and campaign framework to support an eight-figure business and foster rapid cross-functional collaboration.
Creative Director at Intenze Products
February 1, 2024 - October 15, 2025Directed a team of 6 across digital, print, video, and graphic projects. Improved project turnaround by 45% through streamlined workflows and strong leadership. Positioned the brand as an industry thought leader by producing and editing 100+ unique videos, reducing competitor imitation. Secured a $200K sales deal via beauty product catalogs and pitch decks featuring 3D-rendered CPGs. Increased profit margins by 30% through a DTC marketing campaign generating $40K above average sales. Boosted sales by 23% with themed campaigns, strengthening customer loyalty. Enhanced social engagement by 63% using analytics and AI tools.
Creative Director at Intense Products
February 1, 2024 - October 15, 2025Directed a 6-person team across digital, print, video, and graphic projects; streamlined workflows to reduce turnaround time by 45% and strengthened team leadership. Positioned the brand as an industry thought leader by producing 100+ unique videos, contributing to market authority. Secured a $200K sales deal via beauty product catalogs and pitch decks featuring 3D-rendered CP G SKUs. Increased profit margins by 30% through a DTC marketing campaign; boosted sales by 23% with themed campaigns; expanded social engagement by 63% using analytics and AI tools.
Creative Director at Cricut
September 1, 2021 - October 15, 2025Managed 1,000+ projects and expanded the digital library with 10,000+ images. Increased digital library usage by 25% through effective project management and asset creation. Improved SaaS user experience with multi-layered 3D designs and refined vector assets. Enhanced discoverability by 87% with SEO strategies and metadata optimization.
Creative & Design Content Specialist at Cricut
September 1, 2021 - October 15, 2025Directed all creative and design content; launched YouTube and TikTok channels, creating 300+ videos that generated 10M views and 12K+ followers in six months through SEO optimization and PPC campaigns; achieved a 52% viewer return rate and generated over $500,000 in sales. Built brand authority on LinkedIn with B2B branded reels, resulting in a 726% surge in organic reach. Designed company style guidelines and pitch materials in Adobe Illustrator to ensure brand consistency; expanded content strategy to podcasts and sponsorship deals to drive new revenue streams.
Creative Director at Freelance (Various Locations)
March 1, 2021 - October 15, 2025Directed, edited, and managed creative campaigns for independent projects and clients. Directed 'Generation Debt' documentary, managing freelance editors and earning 36K+ views on YouTube, becoming the most streamed documentary on YouTube in 2022. Directed, acted in, and edited 'Hell to Pay' narrative series pilot, achieving 3M+ views on YouTube. Served as First Assistant Director on live television broadcasts, coordinating between cast and crew/camera operators. Edited 5 weekly YouTube episodes (30 min each) with motion graphics and animations. Executed 50+ campaigns, transforming marketing goals into creative concepts and profitable realities.
Creative Director at Freelance / Various
March 1, 2021 - October 15, 2025Directed, edited, and managed creative campaigns for independent projects and clients. Produced and edited long-form pieces including the documentary 'Generation Debt' (36K+ YouTube views) and the narrative series pilot 'Hell to Pay' (3M+ YouTube views). Served as First Assistant Director on live television broadcasts, coordinating cast and crew; edited five weekly YouTube episodes (30 minutes each) with motion graphics and animations. Executed 50+ campaigns, translating marketing goals into creative concepts and feasible outcomes.
Education
B.S. Communications Media, Film Production Emphasis at John Paul the Great Catholic University
January 11, 2030 - October 15, 2025B.S. in Communications Media, Film Production Emphasis at John Paul the Great Catholic University
January 11, 2030 - October 15, 2025Qualifications
Hootsuite Social Media Marketing Certification
January 11, 2030 - October 15, 20251200-Hour Media Design Certification, Bridgerland Technical College
January 11, 2030 - October 15, 2025Foundations of Digital Marketing and E-commerce, Google
January 11, 2030 - October 15, 2025Hootsuite Social Media Marketing Certification
January 11, 2030 - October 15, 20251200-Hour Media Design Certification, Bridgerland Technical College
January 11, 2030 - October 15, 2025Foundations of Digital Marketing and E-commerce, Google
January 11, 2030 - October 15, 2025Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Other
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