Robert Schechter

Provide high-quality graphic design services to multiple clients, supporting brand and marketing needs across print and digital deliverables.

Produced print and digital marketing campaigns in collaboration with internal business partners. Delivered creative direction and design strategy to drive member engagement, completing up to 4 campaigns and 100 project requests annually. Designed digital collateral for email, websites, social media, banner ads, and mobile apps, and designed print materials including direct mail, brochures, event collateral, and signage. Managed vendors, negotiated print costs, and maintained timelines and proofing/press-check workflows. Mentored and trained new designers/freelancers to increase project capacity by 30%. Rebranded the CAP Foundation and PathPAC, and supported annual meeting branding with a $55K budget and attendance between 1,500–2,000 members; established design standards and signage templates and met budget/attendance targets year over year.

Oversaw design and production of customer-focused financial marketing initiatives using print and digital channels. Produced intercompany presentation templates, literature, and promotions for employee engagements. Collaborated with Creative Director, Art Directors, and copywriters, plus in-house print services, contributing to increased customer program engagement by 5%. Partnered with HR to help increase employee program engagement by 20%.