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I am a communications professional with a background in public broadcasting and media. I use experience across TV, radio, and online platforms to craft clear messaging and public engagement strategies for complex projects, including city infrastructure initiatives. I enjoy writing, strategy development, public interaction, data literacy, and advanced storytelling. I aim to continue to develop in these areas and to find meaningful work in a communications role, while exploring emerging technologies like AI to enhance storytelling and audience understanding.…I am a communications professional with a background in public broadcasting and media. I use experience across TV, radio, and online platforms to craft clear messaging and public engagement strategies for complex projects, including city infrastructure initiatives. I enjoy writing, strategy development, public interaction, data literacy, and advanced storytelling. I aim to continue to develop in these areas and to find meaningful work in a communications role, while exploring emerging technologies like AI to enhance storytelling and audience understanding.

Roberta Farion

Writer, Screenwriter, Content Producer, +5

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I am a communications professional with a background in public broadcasting and media. I use experience across TV, radio, and online platforms to craft clear messaging and public engagement strategies for complex projects, including city infrastructure initiatives. I enjoy writing, strategy development, public interaction, data literacy, and advanced storytelling. I aim to continue to develop in these areas and to find meaningful work in a communications role, while exploring emerging technologies like AI to enhance storytelling and audience understanding.…I am a communications professional with a background in public broadcasting and media. I use experience across TV, radio, and online platforms to craft clear messaging and public engagement strategies for complex projects, including city infrastructure initiatives. I enjoy writing, strategy development, public interaction, data literacy, and advanced storytelling. I aim to continue to develop in these areas and to find meaningful work in a communications role, while exploring emerging technologies like AI to enhance storytelling and audience understanding.

Available to hire

I am a communications professional with a background in public broadcasting and media. I use experience across TV, radio, and online platforms to craft clear messaging and public engagement strategies for complex projects, including city infrastructure initiatives. I enjoy writing, strategy development, public interaction, data literacy, and advanced storytelling.

I aim to continue to develop in these areas and to find meaningful work in a communications role, while exploring emerging technologies like AI to enhance storytelling and audience understanding.

Skills

Language

English

Fluent

Work Experience

Communications Associate at Reverb Communications

January 1, 2023 - Present

Develop communications strategies for the City’s Valley Line West LRT project; lead public engagement through project email and phone inquiry accounts; develop messaging for internal and external audiences; review contractor communications including public notices, videos, social media, and annual communications plan; host Infrasound Podcast highlighting infrastructure projects.

Producer at Global News Edmonton (Television)

August 1, 2020 - December 31, 2023

Built and produced three-hour morning show; lined up guests; wrote scripts; directed talent and technical directors; updated online content; assembled newscasts; produced and executed shows including Weekend Mornings, 11:00 News, and 6:00 Weekend News; managed leads, crew assignments, interviews, and live broadcast execution.

Producer at Global News Edmonton (Radio)

October 1, 2019 - August 31, 2020

Wrote on-air broadcasts for radio and television; produced up to three stories per shift across local, municipal, provincial beats; assembled and updated 24-hour news content; recorded, edited, and dispatched news; coordinated logistics and conducted interviews.

Studio Producer at Global News Edmonton

May 1, 2019 - September 30, 2019

Board operated on weekends; covered Edmonton Elks games; produced weekday news wheel; hosted phone guests and audience calls; maintained social media and podcast uploads during shifts; ensured proper timing and ad breaks.

Summer Program Assistant, Intern at Writers’ Guild of Alberta

May 1, 2019 - September 30, 2019

Researched grants and funding opportunities; led Read Alberta Books campaign producing literature and graphics; located and displayed missing works from the Guild’s library/archive; handled reception and general office tasks; edited and approved copy.

Student Ambassador at NAIT

September 1, 2017 - December 31, 2018

Demonstrated or explained products and services to educate customers; performed product demonstrations; instructed customers in alterations and collaborated with a team to accommodate large crowds.

Sales and Marketing Assistant at Dupont

April 1, 2013 - April 30, 2014

Maintained assigned account bases and developed new accounts; contacted potential clients to offer advertising services; processed correspondence; delivered advertising literature; prepared promotional plans, sales literature, and sales contracts.