Hey there! I’m Roberta, Gemini by birth, strategist by choice, thriving in contrasts by nature! Some say structure and creativity don’t go together, but I’ve been proving them wrong my whole life. I’ve always lived in the balance between big ideas and meticulous organization, now as a consultant I bridge branding, communication, and marketing strategies with business goals, ensuring consistency, impact, and growth.…

Roberta

Hey there! I’m Roberta, Gemini by birth, strategist by choice, thriving in contrasts by nature! Some say structure and creativity don’t go together, but I’ve been proving them wrong my whole life. I’ve always lived in the balance between big ideas and meticulous organization, now as a consultant I bridge branding, communication, and marketing strategies with business goals, ensuring consistency, impact, and growth.…

Available to hire

Hey there! I’m Roberta, Gemini by birth, strategist by choice, thriving in contrasts by nature! Some say structure and creativity don’t go together, but I’ve been proving them wrong my whole life. I’ve always lived in the balance between big ideas and meticulous organization, now as a consultant I bridge branding, communication, and marketing strategies with business goals, ensuring consistency, impact, and growth.

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Skills

Experience Level

Branding
Expert

Language

Italian
Fluent
English
Fluent
Spanish; Castilian
Advanced
French
Beginner

Work Experience

Sr. Brand Strategist, Strategic Marketing Consultant, Fractional Marketing Manager (B2C & B2B) at Freelance
September 1, 2023 - December 1, 2024
As a brand strategist, I develop branding and positioning strategies to help businesses grow with impact. As a strategic marketing consultant, I craft communication strategies that resonate with the target audience and foster brand presence.
Head of Brand, Comms & Sales at Babaco Market
April 1, 2021 - June 1, 2022
Led a team of 8 to develop brand strategy and manage brand reputation. Supported the increase of new users and transaction values while reducing customer acquisition costs.
Global Brand Manager at ShopFully
September 1, 2020 - April 1, 2021
Led consumer on/offline campaigns and creative strategy to increase new monthly active users across several regions.
Brand Manager at ShopFully
September 1, 2019 - September 1, 2020
Managed the new brand strategy and led branding policy during mergers and acquisitions.
B2B Marketing Manager at Google Italy
January 1, 2019 - September 1, 2019
Led the Go-to-Market strategy for new SMB tools and improved the performance of online channels.
Brand & Reputation Marketing Manager at Google Italy
September 1, 2019 - September 1, 2020
Implemented the country brand strategy and built an emotional brand narrative, increasing advocacy year-over-year.
Jr Brand Manager Heineken® Brand at Heineken
January 1, 2019 - September 1, 2019
Managed the local launch of a new SKU, leading on and offline activities to reach the target audience.
Event Specialist at Heineken
May 1, 2018 - December 1, 2018
Ideated and managed consumer events and engagement activities.
Event & Comms Intern at ADC Group
May 1, 2017 - November 1, 2017
Supported all aspects of event management for Bea World event in Porto from logistics to communication.

Education

Master of Science (Eng): Economics & Management in Arts, Culture, Media and Entertainment at L. Bocconi Italia
September 1, 2016 - March 1, 2019
Exchange Program, major in marketing at University of Technology, Sydney
January 1, 2016 - July 1, 2016
BSc in Economics for Arts, Culture & Communication at L. Bocconi Italia
September 1, 2013 - September 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services

Skills

Experience Level

Branding
Expert

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