Graphic designer and brand lead with 4+ years of experience creating recognizable visual identities from concept to execution, including brand systems, campaign creative direction, and short-form motion/video content. Built and grew an independent content brand (Chimps Stories) to 80K+ Instagram followers, managed e-commerce operations (Shopify/Webflow), and led design workflows across branding, packaging, UI/UX prototypes, and social media content management.

Roberto Reece

Graphic designer and brand lead with 4+ years of experience creating recognizable visual identities from concept to execution, including brand systems, campaign creative direction, and short-form motion/video content. Built and grew an independent content brand (Chimps Stories) to 80K+ Instagram followers, managed e-commerce operations (Shopify/Webflow), and led design workflows across branding, packaging, UI/UX prototypes, and social media content management.

Available to hire

Graphic designer and brand lead with 4+ years of experience creating recognizable visual identities from concept to execution, including brand systems, campaign creative direction, and short-form motion/video content.

Built and grew an independent content brand (Chimps Stories) to 80K+ Instagram followers, managed e-commerce operations (Shopify/Webflow), and led design workflows across branding, packaging, UI/UX prototypes, and social media content management.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Graphic Designer at Alpina Ecuador
August 1, 2025 - August 1, 2026
Designed packaging cover art for major product lines (Bon Yurt, Avena Kiosko, Finesse, Regeneris). Created in-store materials such as shelf talkers and end-cap displays for seasonal campaigns. Collaborated with marketing teams to strengthen brand presence and improve product visibility.
Graphic Designer at Claro Insurance / Algorhythms
February 20, 2024 - July 1, 2025
Created winning creative direction for Claro Insurance’s “Closer Than Coverage” campaign, selecting over other designers’ proposals and writing the visual guidelines. Sole designer for Algorhythms Music Group’s brand identity from a wordmark-only starting point; produced investor decks and campaign assets for label acquisitions. Sole designer for multiple record label identities and one product, handling the full brand process from initial proposals to final brand guidelines and deliverables. Delivered ongoing content and motion design for established labels within brand standards.
Graphic Designer at Claro Insurance / Alghyimths (Music & Branding)
February 1, 2024 - July 1, 2025
Created winning creative direction for Claro Insurance’s “Closer Than Coverage” campaign; selected this concept over other proposals and wrote/defined the visual guidelines for the campaign. Sole designer for Alghyimths Music Group brand identity starting from a wordmark-only point; produced investor decks and campaign assets for label acquisitions. Sole designer for three record label identities and one product, from initial proposals through final brand guidelines and deliverables. Delivered ongoing content and motion design for established labels within the brand. Also contributed to short-form video and social media integration as part of campaign and label promotion.
Graphic Designer at Claro Insurance / Alghrythms
February 1, 2024 - July 1, 2025
Created the winning creative direction for Claro Insurance’s “Closer Than Coverage” campaign and wrote the visual guidelines used across executions. Sole designer for Alghrythms Music Group brand identity starting from a wordmark, producing investor decks and campaign assets for label acquisitions. Sole designer for 3 record label identities and 1 product, delivering from initial proposals through final brand guidelines and deliverables. Provided ongoing content and motion design for established labels within brand systems.
UX/UI Design Intern at ECCE Consulting
March 1, 2023 - December 31, 2023
Produced user-friendly wireframes, prototypes, and interface layouts to support UX/UI design workflows.
Founder & Creative Lead (Content Brand) at Chimps Stories
August 1, 2022 - January 1, 2024
Founded and grew a digital content brand to 80,000+ Instagram followers at project peak. Managed content brand development, social media presence, and e-commerce/content strategy for the independent brand.
Graphic Designer / Brand & Identity Systems at ROBERTO REECE
August 1, 2022 - January 1, 2023
Independent graphic designer and brand lead delivering branding and identity system work. Also managed content creation and brand-led design deliverables as a standalone practice.
Graphic Designer (Brand & Identity Systems) at ROBERTO REECE | Graphic Designer | Brand & Identity Systems
August 1, 2022 - January 1, 2023
Developed and led brand identity and visual systems, including brand strategy and creative direction for social media content. Managed e-commerce and content strategy for own brand “Chimp Stories” and built/managed Shopify/Webflow sites for payments and customer operations. Created recognizable visual identity through illustrations, short-form video, and motion for multiple platforms and campaigns.
Graphic Designer (Brand & Identity Systems) at ROBERTO REECE
July 31, 2022 - January 30, 2023
Built brand identity systems from concept to execution; managed and delivered ongoing content, motion design, and brand assets across campaigns and social channels.

Education

Bachelor’s Degree in Graphic Design at Universidad de las Américas (UDLA), Quito
January 1, 2018 - January 1, 2024
International Baccalaureate at Ecuador - Escuela? (SEK International School Los Valles)
January 11, 2030 - August 7, 2026
Bachelor’s Degree in Graphic Design at Universidad de las Américas (UDLA)
January 1, 2018 - January 1, 2024
International Baccalaureate (IB) at EK International School Los Valles
January 11, 2030 - August 7, 2026
at Quito, Ecuador (title not specified)
January 11, 2030 - August 7, 2026
Bachelor’s Degree in Graphic Design at Universidad de las Américas (UDLA), Quito
January 1, 2018 - January 1, 2024

Qualifications

Cambridge Certificate (C1 Advanced)
January 11, 2030 - August 7, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Consumer Goods