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I’m a graphic designer and brand lead from Quito, Ecuador, focused on building clear, memorable visual identities—from concept to final delivery. Over the last 3+ years I’ve developed brand systems and creative direction for campaigns and products, including winning creative direction for Claro Insurance’s “Closer Than Coverage” campaign. I also manage end-to-end content and motion design, creating short-form video assets and social-ready visuals for platforms like Instagram, TikTok, and YouTube. Alongside client work, I’ve built and grown my own content brand (Chimp Stories) to 80K+ Instagram followers and handled my own e-commerce site operations and Shopify/Webflow setups.…I’m a graphic designer and brand lead from Quito, Ecuador, focused on building clear, memorable visual identities—from concept to final delivery. Over the last 3+ years I’ve developed brand systems and creative direction for campaigns and products, including winning creative direction for Claro Insurance’s “Closer Than Coverage” campaign. I also manage end-to-end content and motion design, creating short-form video assets and social-ready visuals for platforms like Instagram, TikTok, and YouTube. Alongside client work, I’ve built and grown my own content brand (Chimp Stories) to 80K+ Instagram followers and handled my own e-commerce site operations and Shopify/Webflow setups.

Roberto Reece

Graphic Designer, Brand Designer, Brand Strategist, +4

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I’m a graphic designer and brand lead from Quito, Ecuador, focused on building clear, memorable visual identities—from concept to final delivery. Over the last 3+ years I’ve developed brand systems and creative direction for campaigns and products, including winning creative direction for Claro Insurance’s “Closer Than Coverage” campaign. I also manage end-to-end content and motion design, creating short-form video assets and social-ready visuals for platforms like Instagram, TikTok, and YouTube. Alongside client work, I’ve built and grown my own content brand (Chimp Stories) to 80K+ Instagram followers and handled my own e-commerce site operations and Shopify/Webflow setups.…I’m a graphic designer and brand lead from Quito, Ecuador, focused on building clear, memorable visual identities—from concept to final delivery. Over the last 3+ years I’ve developed brand systems and creative direction for campaigns and products, including winning creative direction for Claro Insurance’s “Closer Than Coverage” campaign. I also manage end-to-end content and motion design, creating short-form video assets and social-ready visuals for platforms like Instagram, TikTok, and YouTube. Alongside client work, I’ve built and grown my own content brand (Chimp Stories) to 80K+ Instagram followers and handled my own e-commerce site operations and Shopify/Webflow setups.

Available to hire

I’m a graphic designer and brand lead from Quito, Ecuador, focused on building clear, memorable visual identities—from concept to final delivery. Over the last 3+ years I’ve developed brand systems and creative direction for campaigns and products, including winning creative direction for Claro Insurance’s “Closer Than Coverage” campaign.

I also manage end-to-end content and motion design, creating short-form video assets and social-ready visuals for platforms like Instagram, TikTok, and YouTube. Alongside client work, I’ve built and grown my own content brand (Chimp Stories) to 80K+ Instagram followers and handled my own e-commerce site operations and Shopify/Webflow setups.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Graphic Designer at Alpina Ecuador

August 1, 2025 - August 1, 2026

Designed packaging cover art for major product lines (Bon Yurt, Avena Kiosko, Finesse, Regeneris). Created in-store materials such as shelf talkers and end-cap displays for seasonal campaigns. Collaborated with marketing teams to strengthen brand presence and improve product visibility.

Graphic Designer at Claro Insurance / Algorhythms

February 20, 2024 - July 1, 2025

Created winning creative direction for Claro Insurance’s “Closer Than Coverage” campaign, selecting over other designers’ proposals and writing the visual guidelines. Sole designer for Algorhythms Music Group’s brand identity from a wordmark-only starting point; produced investor decks and campaign assets for label acquisitions. Sole designer for multiple record label identities and one product, handling the full brand process from initial proposals to final brand guidelines and deliverables. Delivered ongoing content and motion design for established labels within brand standards.

Graphic Designer at Claro Insurance / Algorhythm(s)

February 1, 2024 - July 1, 2025

Created the winning creative direction for Claro Insurance’s “Closer Than Coverage” campaign and produced visual brand guidelines for the campaign. Served as sole designer for Algorhythm(s) Music Group identity starting from a wordmark-only base, producing investor decks and campaign assets for label acquisitions. As sole designer for multiple record label identities and one product, delivered brand guidelines and final deliverables end-to-end. Delivered ongoing content and motion design for established labels within brand standards.

Graphic Designer at Claro Insurance / Alghyimths (Music & Branding)

February 1, 2024 - July 1, 2025

Created winning creative direction for Claro Insurance’s “Closer Than Coverage” campaign; selected this concept over other proposals and wrote/defined the visual guidelines for the campaign. Sole designer for Alghyimths Music Group brand identity starting from a wordmark-only point; produced investor decks and campaign assets for label acquisitions. Sole designer for three record label identities and one product, from initial proposals through final brand guidelines and deliverables. Delivered ongoing content and motion design for established labels within the brand. Also contributed to short-form video and social media integration as part of campaign and label promotion.

Graphic Designer at Claro Insurance / Alghrythms

February 1, 2024 - July 1, 2025

Created the winning creative direction for Claro Insurance’s “Closer Than Coverage” campaign and wrote the visual guidelines used across executions. Sole designer for Alghrythms Music Group brand identity starting from a wordmark, producing investor decks and campaign assets for label acquisitions. Sole designer for 3 record label identities and 1 product, delivering from initial proposals through final brand guidelines and deliverables. Provided ongoing content and motion design for established labels within brand systems.

UX/UI Design Intern at ECCE Consulting

March 1, 2023 - December 31, 2023

Produced user-friendly wireframes, prototypes, and interface layouts to support UX/UI design workflows.

Graphic Designer at ROBERTO REECE

August 1, 2022 - January 1, 2023

Graphic design and brand & identity system work, including branding, visual identity development, and delivery of design assets across digital formats.

Founder & Creative Lead (Content Brand) at Chimps Stories

August 1, 2022 - January 1, 2024

Founded and grew a digital content brand to 80,000+ Instagram followers at project peak. Managed content brand development, social media presence, and e-commerce/content strategy for the independent brand.

Graphic Designer / Brand & Identity Systems at ROBERTO REECE

August 1, 2022 - January 1, 2023

Independent graphic designer and brand lead delivering branding and identity system work. Also managed content creation and brand-led design deliverables as a standalone practice.

Graphic Designer (Brand & Identity Systems) at ROBERTO REECE | Graphic Designer | Brand & Identity Systems

August 1, 2022 - January 1, 2023

Developed and led brand identity and visual systems, including brand strategy and creative direction for social media content. Managed e-commerce and content strategy for own brand “Chimp Stories” and built/managed Shopify/Webflow sites for payments and customer operations. Created recognizable visual identity through illustrations, short-form video, and motion for multiple platforms and campaigns.

Graphic Designer (Brand & Identity Systems) at ROBERTO REECE

July 31, 2022 - January 30, 2023

Built brand identity systems from concept to execution; managed and delivered ongoing content, motion design, and brand assets across campaigns and social channels.