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Hi, I'm Roberto Cazzetta, a dynamic, results-driven marketing leader with 25+ years of international experience in marketing, PR, and business development. I specialize in crafting and executing high-impact strategies that accelerate growth, elevate brand visibility, and position companies as market leaders. I'm renowned for launching major data center initiatives across Europe and for bridging marketing and sales to drive measurable revenue. Fluent in German, Italian, English, and French with working knowledge of Spanish, I thrive in cross-cultural environments from Switzerland to Italy. I adapt quickly to new market contexts, transform complex business challenges into strategic opportunities, and enjoy building partnerships and thought leadership. Available for permanent or contract roles starting November 1, 2025.…Hi, I'm Roberto Cazzetta, a dynamic, results-driven marketing leader with 25+ years of international experience in marketing, PR, and business development. I specialize in crafting and executing high-impact strategies that accelerate growth, elevate brand visibility, and position companies as market leaders. I'm renowned for launching major data center initiatives across Europe and for bridging marketing and sales to drive measurable revenue. Fluent in German, Italian, English, and French with working knowledge of Spanish, I thrive in cross-cultural environments from Switzerland to Italy. I adapt quickly to new market contexts, transform complex business challenges into strategic opportunities, and enjoy building partnerships and thought leadership. Available for permanent or contract roles starting November 1, 2025.

Roberto Cazzetta

Marketing Consultant, Marketing Strategist, Brand Strategist, +3

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Hi, I'm Roberto Cazzetta, a dynamic, results-driven marketing leader with 25+ years of international experience in marketing, PR, and business development. I specialize in crafting and executing high-impact strategies that accelerate growth, elevate brand visibility, and position companies as market leaders. I'm renowned for launching major data center initiatives across Europe and for bridging marketing and sales to drive measurable revenue. Fluent in German, Italian, English, and French with working knowledge of Spanish, I thrive in cross-cultural environments from Switzerland to Italy. I adapt quickly to new market contexts, transform complex business challenges into strategic opportunities, and enjoy building partnerships and thought leadership. Available for permanent or contract roles starting November 1, 2025.…Hi, I'm Roberto Cazzetta, a dynamic, results-driven marketing leader with 25+ years of international experience in marketing, PR, and business development. I specialize in crafting and executing high-impact strategies that accelerate growth, elevate brand visibility, and position companies as market leaders. I'm renowned for launching major data center initiatives across Europe and for bridging marketing and sales to drive measurable revenue. Fluent in German, Italian, English, and French with working knowledge of Spanish, I thrive in cross-cultural environments from Switzerland to Italy. I adapt quickly to new market contexts, transform complex business challenges into strategic opportunities, and enjoy building partnerships and thought leadership. Available for permanent or contract roles starting November 1, 2025.

Available to hire

Hi, I’m Roberto Cazzetta, a dynamic, results-driven marketing leader with 25+ years of international experience in marketing, PR, and business development. I specialize in crafting and executing high-impact strategies that accelerate growth, elevate brand visibility, and position companies as market leaders. I’m renowned for launching major data center initiatives across Europe and for bridging marketing and sales to drive measurable revenue.

Fluent in German, Italian, English, and French with working knowledge of Spanish, I thrive in cross-cultural environments from Switzerland to Italy. I adapt quickly to new market contexts, transform complex business challenges into strategic opportunities, and enjoy building partnerships and thought leadership. Available for permanent or contract roles starting November 1, 2025.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

German

Fluent

Italian

Fluent

English

Fluent

French

Fluent

Spanish; Castilian

Intermediate

Work Experience

Marketing Director Switzerland, Austria, and Italy at Equinix

December 31, 2024 - October 2, 2025

Directed marketing strategy, budget, and PR for the Switzerland, Austria, and Italy markets; acted as spokesperson; partnered with the EMEA Marketing team in London & Amsterdam; launched Swiss plan in 2013; managed PR agencies; created the "Secure Heart of Europe" messaging framework; hosted biannual CxO-level Executive Roundtables; led the virtual Milan ML5 data center launch during COVID.

Marketing Director Switzerland, Austria, and Italy at Equinix

December 31, 2024 - October 2, 2025

Directed marketing strategy, budget, and PR for Equinix across Switzerland, Austria, and Italy; acted as spokesperson; collaborated with the EMEA Marketing team in London and Amsterdam; engaged with local executives and government officials to boost market visibility. Key achievements include launching Equinix’s first Swiss marketing plan in 2013, increasing media presence through tailored PR, creating the 'Secure Heart of Europe' messaging framework, hosting biannual CXO-level Executive Roundtables, and leading the virtual Milan ML5 data center launch during COVID with 500+ attendees and participation from government and industry leaders.

Marketing Director Switzerland, Austria, and Italy at Equinix

December 1, 2024 - October 2, 2025

Directed marketing strategy, budgets, and PR; acted as spokesperson; member of the Country Management Team; collaborated with the EMEA Marketing team in London and Amsterdam. Launched Switzerland’s first marketing plan in 2013; created the 'Secure Heart of Europe' messaging framework; hosted biannual executive roundtables; led the virtual Milan ML5 data center launch during COVID, engaging top government and industry leaders.

Marketing Director at Equinix

December 1, 2024 - October 2, 2025

Directed marketing strategy, budget, and PR; acted as spokesperson; member of the Country Management Team; collaborated with EMEA Marketing teams in London & Amsterdam to drive market growth and visibility.

Senior Marketing Manager ALPS (Switzerland & Austria) at VMware

November 30, 2012 - October 2, 2025

Managed channel and field marketing, budgets, and strategy; worked with Sales and Central Europe Marketing teams; organized VMware Forums (Zurich 2010-2012; Vienna 2012); allocated co-marketing budgets; supported local campaigns.

Senior Marketing Manager Alps (Switzerland & Austria) at VMware

November 30, 2012 - October 2, 2025

Managed channel and field marketing budgets and strategy; collaborated with Sales and Central Europe Marketing teams in Munich and London; organized VMware Forums in Zurich (2010–2012) and Vienna (2012) attracting 400–500 participants and 30 partners; monitored co-marketing budgets with OEMs, alliances, and reseller partners; supported local campaigns and initiatives.

Senior Marketing Manager ALPS (Switzerland & Austria) at VMware

November 1, 2012 - October 2, 2025

Managed channel and field marketing, budgets, and strategy; supported local campaigns; collaborated with Sales and Central Europe Marketing; organized VMware Forums in Zurich (2010–2012) and Vienna (2012); allocated co-marketing budgets for OEMs and resellers.

Senior Marketing Manager ALPS (Switzerland & Austria) at VMware

November 1, 2012 - October 2, 2025

Managed channel and field marketing, budgets, and strategy; partnered with Sales and Central Europe Marketing teams to drive demand generation and partner engagement.

Business Partner Manager (DACH & Northern Europe) at Sun Microsystems Switzerland

November 30, 2009 - October 2, 2025

Managed partner ecosystem in DACH & Northern Europe; developed co-marketing strategies; drove demand and partner collaboration.

Business Partner Manager (DACH & Northern Europe) at Sun Microsystems Switzerland

November 30, 2009 - October 2, 2025

Developed and managed partner programs for the DACH region and Northern Europe; built and nurtured channel partnerships to drive revenue and market presence; collaborated with sales and product teams to scale go-to-market initiatives.

Business Partner Manager (DACH & Northern Europe) at Sun Microsystems

November 1, 2009 - October 2, 2025

Managed partner channel with OEMs, alliances, and reseller partners; budget oversight; drove co-marketing and go-to-market collaborations across DACH & Northern Europe.

Country Manager at Sun Learning Services Switzerland

November 1, 2009 - October 2, 2025

Oversaw Sun Learning Services Switzerland operations, aligning with regional Sun teams to manage revenue and partner programs.

Country Manager Sun Learning Services Switzerland at Sun Microsystems Switzerland

September 30, 2008 - October 2, 2025

Led Sun Learning Services in Switzerland; managed training-related services and partnerships; strengthened market presence.

Country Manager Sun Learning Services Switzerland at Sun Microsystems Switzerland

September 30, 2008 - October 2, 2025

Led Sun Learning Services in Switzerland, focusing on servers, networking, Java, and Solaris OS; built training programs and customer enablement; cultivated relationships with partners and clients to grow services and education initiatives.

Country Manager at Sun Learning Services Switzerland (Sun Microsystems)

September 1, 2008 - October 2, 2025

Led learning services for Switzerland, driving regional growth and program delivery.

Country Manager (DACH & Northern Europe) at Sun Microsystems Switzerland

September 1, 2008 - October 2, 2025

Led regional business development and partner strategy for DACH & Northern Europe, coordinating with local teams to drive growth and enable go-to-market execution.