Robabeh Biabangardjavan
Hi, I’m Robabeh Biabangardjavan, a Melbourne-based technical SEO specialist with 3+ years driving measurable organic growth for ecommerce and content-driven websites.
About
Hi, I’m Robabeh Biabangardjavan, a Melbourne-based technical SEO specialist with 3+ years driving measurable organic growth for ecommerce and content-driven websites. I specialize in technical SEO, Shopify optimization, and emerging search strategies like Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). I also focus on conversion-oriented UX improvements and have hands-on experience with HTML, CSS, and JavaScript for structured data implementation and performance optimization.
I’ve led end-to-end SEO projects—from technical audits and strategy development to implementation and performance reporting—with a track record of improving search visibility, organic traffic, CTR, and conversions. I collaborate across product, content, and development teams, optimize Core Web Vitals, and develop data-driven strategies tailored to local SEO and ecommerce growth, including optimizing Shopify stores and leveraging AI-driven search trends.
- 5 years' experience
- Joined July 2025
Industry experience
- Software & Internet
- Retail
- Professional Services
- Media & Entertainment
- Other
More experts in Melbourne, Australia
Work experience· 7 roles
Led technical SEO and custom Shopify (Liquid) development using a no-app architecture approach to improve performance and reduce reliance on third-party apps. Implemented local SEO enhancements with structured data and map integration; directed AEO and GEO initiatives to boost AI-driven and zero-click search environments, increasing visibility in featured snippets and generative results. Built dynamic product modules within blog content to bridge SEO with conversion funnels, and performed manual theme customization to improve UI/UX performance. Contributed to store launch and revenue activation within six months and planned Pinterest SEO strategies to expand organic reach.
Increased website conversions by 50% through SEO-focused UX and technical optimization. Improved crawlability and indexation using advanced technical SEO best practices. Collaborated with developers and content teams to align SEO execution with business goals.
Role: UI/UX Designer, Web Developer, SEO Consultant. Improved conversion rate by 50% through optimized checkout flow.
Education
Certifications and awards· 10
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