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Hi, I’m Robabeh Biabangardjavan, a Melbourne-based technical SEO specialist with 3+ years driving measurable organic growth for ecommerce and content-driven websites. I specialize in technical SEO, Shopify optimization, and emerging search strategies like Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). I also focus on conversion-oriented UX improvements and have hands-on experience with HTML, CSS, and JavaScript for structured data implementation and performance optimization. I’ve led end-to-end SEO projects—from technical audits and strategy development to implementation and performance reporting—with a track record of improving search visibility, organic traffic, CTR, and conversions. I collaborate across product, content, and development teams, optimize Core Web Vitals, and develop data-driven strategies tailored to local SEO and ecommerce growth, including optimizing Shopify stores and leveraging AI-driven search trends.…Hi, I’m Robabeh Biabangardjavan, a Melbourne-based technical SEO specialist with 3+ years driving measurable organic growth for ecommerce and content-driven websites. I specialize in technical SEO, Shopify optimization, and emerging search strategies like Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). I also focus on conversion-oriented UX improvements and have hands-on experience with HTML, CSS, and JavaScript for structured data implementation and performance optimization. I’ve led end-to-end SEO projects—from technical audits and strategy development to implementation and performance reporting—with a track record of improving search visibility, organic traffic, CTR, and conversions. I collaborate across product, content, and development teams, optimize Core Web Vitals, and develop data-driven strategies tailored to local SEO and ecommerce growth, including optimizing Shopify stores and leveraging AI-driven search trends.

Robabeh Biabangardjavan

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Hi, I’m Robabeh Biabangardjavan, a Melbourne-based technical SEO specialist with 3+ years driving measurable organic growth for ecommerce and content-driven websites. I specialize in technical SEO, Shopify optimization, and emerging search strategies like Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). I also focus on conversion-oriented UX improvements and have hands-on experience with HTML, CSS, and JavaScript for structured data implementation and performance optimization. I’ve led end-to-end SEO projects—from technical audits and strategy development to implementation and performance reporting—with a track record of improving search visibility, organic traffic, CTR, and conversions. I collaborate across product, content, and development teams, optimize Core Web Vitals, and develop data-driven strategies tailored to local SEO and ecommerce growth, including optimizing Shopify stores and leveraging AI-driven search trends.…Hi, I’m Robabeh Biabangardjavan, a Melbourne-based technical SEO specialist with 3+ years driving measurable organic growth for ecommerce and content-driven websites. I specialize in technical SEO, Shopify optimization, and emerging search strategies like Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). I also focus on conversion-oriented UX improvements and have hands-on experience with HTML, CSS, and JavaScript for structured data implementation and performance optimization. I’ve led end-to-end SEO projects—from technical audits and strategy development to implementation and performance reporting—with a track record of improving search visibility, organic traffic, CTR, and conversions. I collaborate across product, content, and development teams, optimize Core Web Vitals, and develop data-driven strategies tailored to local SEO and ecommerce growth, including optimizing Shopify stores and leveraging AI-driven search trends.

Available to hire

Hi, I’m Robabeh Biabangardjavan, a Melbourne-based technical SEO specialist with 3+ years driving measurable organic growth for ecommerce and content-driven websites. I specialize in technical SEO, Shopify optimization, and emerging search strategies like Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). I also focus on conversion-oriented UX improvements and have hands-on experience with HTML, CSS, and JavaScript for structured data implementation and performance optimization.

I’ve led end-to-end SEO projects—from technical audits and strategy development to implementation and performance reporting—with a track record of improving search visibility, organic traffic, CTR, and conversions. I collaborate across product, content, and development teams, optimize Core Web Vitals, and develop data-driven strategies tailored to local SEO and ecommerce growth, including optimizing Shopify stores and leveraging AI-driven search trends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Website Administrator at AMEG

May 1, 2022 - June 6, 2024

Role: UI/UX Designer, Web Developer, SEO Consultant. Improved conversion rate by 75% through optimized checkout flow.

Website Administrator at PardisMashin

September 1, 2021 - September 30, 2023

Role: UI/UX Designer, Web Developer, SEO Consultant. Improved conversion rate by 45% through optimized checkout flow.

Website Administrator at Khodrometer

April 1, 2023 - June 6, 2024

Role: UI/UX Designer, Web Developer, SEO Consultant. Improved conversion rate by 50% through optimized checkout flow.

SEO Specialist & Web Administrator at KOALA E HUB

July 1, 2025 - Present

Led technical SEO and custom Shopify (Liquid) development using a no-app architecture approach to improve performance and reduce reliance on third-party apps. Implemented local SEO enhancements with structured data and map integration; directed AEO and GEO initiatives to boost AI-driven and zero-click search environments, increasing visibility in featured snippets and generative results. Built dynamic product modules within blog content to bridge SEO with conversion funnels, and performed manual theme customization to improve UI/UX performance. Contributed to store launch and revenue activation within six months and planned Pinterest SEO strategies to expand organic reach.

SEO Strategist (Contract) at AMEG

May 1, 2022 - Present

Designed and executed a full-funnel SEO strategy resulting in a 75% increase in conversion rate. Conducted technical audits and improved site structure, mobile usability, and performance. Implemented keyword clustering and search intent optimization for scalable organic growth. Provided ongoing SEO consultation for content alignment and metadata optimization. Developed and implemented YouTube SEO strategy, optimizing video metadata to improve CTR and organic reach.

SEO Consultant & UX Optimization Specialist at Pardismashin

September 1, 2021 - September 1, 2023

Redesigned checkout flow and UX experience, increasing conversion rate by 45%. Led keyword targeting and link-building campaigns to improve organic visibility. Integrated GA and GSC tracking to refine performance strategy.

SEO Specialist & Web Designer (Freelance) at Khodometer

April 1, 2023 - July 1, 2025

Increased website conversions by 50% through SEO-focused UX and technical optimization. Improved crawlability and indexation using advanced technical SEO best practices. Collaborated with developers and content teams to align SEO execution with business goals.