Hi, I’m Robabeh Biabangardjavan, a Melbourne-based technical SEO specialist with 3+ years driving measurable organic growth for ecommerce and content-driven websites. I specialize in technical SEO, Shopify optimization, and emerging search strategies like Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). I also focus on conversion-oriented UX improvements and have hands-on experience with HTML, CSS, and JavaScript for structured data implementation and performance optimization. I’ve led end-to-end SEO projects—from technical audits and strategy development to implementation and performance reporting—with a track record of improving search visibility, organic traffic, CTR, and conversions. I collaborate across product, content, and development teams, optimize Core Web Vitals, and develop data-driven strategies tailored to local SEO and ecommerce growth, including optimizing Shopify stores and leveraging AI-driven search trends.

Robabeh Biabangardjavan

Hi, I’m Robabeh Biabangardjavan, a Melbourne-based technical SEO specialist with 3+ years driving measurable organic growth for ecommerce and content-driven websites. I specialize in technical SEO, Shopify optimization, and emerging search strategies like Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). I also focus on conversion-oriented UX improvements and have hands-on experience with HTML, CSS, and JavaScript for structured data implementation and performance optimization. I’ve led end-to-end SEO projects—from technical audits and strategy development to implementation and performance reporting—with a track record of improving search visibility, organic traffic, CTR, and conversions. I collaborate across product, content, and development teams, optimize Core Web Vitals, and develop data-driven strategies tailored to local SEO and ecommerce growth, including optimizing Shopify stores and leveraging AI-driven search trends.

Available to hire

Hi, I’m Robabeh Biabangardjavan, a Melbourne-based technical SEO specialist with 3+ years driving measurable organic growth for ecommerce and content-driven websites. I specialize in technical SEO, Shopify optimization, and emerging search strategies like Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). I also focus on conversion-oriented UX improvements and have hands-on experience with HTML, CSS, and JavaScript for structured data implementation and performance optimization.

I’ve led end-to-end SEO projects—from technical audits and strategy development to implementation and performance reporting—with a track record of improving search visibility, organic traffic, CTR, and conversions. I collaborate across product, content, and development teams, optimize Core Web Vitals, and develop data-driven strategies tailored to local SEO and ecommerce growth, including optimizing Shopify stores and leveraging AI-driven search trends.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Website Administrator at AMEG
May 1, 2022 - June 6, 2024
Role: UI/UX Designer, Web Developer, SEO Consultant. Improved conversion rate by 75% through optimized checkout flow.
Website Administrator at PardisMashin
September 1, 2021 - September 30, 2023
Role: UI/UX Designer, Web Developer, SEO Consultant. Improved conversion rate by 45% through optimized checkout flow.
Website Administrator at Khodrometer
April 1, 2023 - June 6, 2024
Role: UI/UX Designer, Web Developer, SEO Consultant. Improved conversion rate by 50% through optimized checkout flow.
SEO Specialist & Web Administrator at KOALA E HUB
July 1, 2025 - Present
Led technical SEO and custom Shopify (Liquid) development using a no-app architecture approach to improve performance and reduce reliance on third-party apps. Implemented local SEO enhancements with structured data and map integration; directed AEO and GEO initiatives to boost AI-driven and zero-click search environments, increasing visibility in featured snippets and generative results. Built dynamic product modules within blog content to bridge SEO with conversion funnels, and performed manual theme customization to improve UI/UX performance. Contributed to store launch and revenue activation within six months and planned Pinterest SEO strategies to expand organic reach.
SEO Strategist (Contract) at AMEG
May 1, 2022 - Present
Designed and executed a full-funnel SEO strategy resulting in a 75% increase in conversion rate. Conducted technical audits and improved site structure, mobile usability, and performance. Implemented keyword clustering and search intent optimization for scalable organic growth. Provided ongoing SEO consultation for content alignment and metadata optimization. Developed and implemented YouTube SEO strategy, optimizing video metadata to improve CTR and organic reach.
SEO Consultant & UX Optimization Specialist at Pardismashin
September 1, 2021 - September 1, 2023
Redesigned checkout flow and UX experience, increasing conversion rate by 45%. Led keyword targeting and link-building campaigns to improve organic visibility. Integrated GA and GSC tracking to refine performance strategy.
SEO Specialist & Web Designer (Freelance) at Khodometer
April 1, 2023 - July 1, 2025
Increased website conversions by 50% through SEO-focused UX and technical optimization. Improved crawlability and indexation using advanced technical SEO best practices. Collaborated with developers and content teams to align SEO execution with business goals.

Education

Associate Degree at University of Applied Science, Tehran, Iran
January 1, 0000 - December 31, 0000
Associate Degree in Computer Networking at University of Applied Science – Tehran, Iran
January 11, 2030 - April 2, 2026
Associate Degree in Computer Networking at University of Applied Science – Tehran, Iran
January 11, 2030 - April 2, 2026

Qualifications

UX Design Online Course
January 1, 2024 - December 31, 2024
UI Design Online Course
January 1, 2023 - December 31, 2023
SEO Specialisation (Multiple Courses)
January 1, 2024 - December 31, 2024
WordPress Development (Multiple Courses)
January 1, 2024 - December 31, 2024
SEO Specialization – Coursera
January 1, 2024 - April 2, 2026
WordPress Development – Coursera
January 1, 2024 - April 2, 2026
UX Design – RMIT University
January 1, 2024 - April 2, 2026
SEO Specialization, Coursera
January 1, 2024 - April 2, 2026
WordPress Development, Coursera
January 1, 2024 - April 2, 2026
UX Design, RMIT University
January 1, 2024 - April 2, 2026

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment, Other

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

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