Roberto Serrano Garcia
I’m an event and communications professional with 20+ years of experience delivering live experiences, exhibitions, corporate events, sports, and entertainment.
About
I’m an event and communications professional with 20+ years of experience delivering live experiences, exhibitions, corporate events, sports, and entertainment. I’m comfortable public speaking, presenting clearly to fast-paced audiences, and engaging guests through strong interpersonal skills—fluent in both English and Spanish.
I’ve worked as a logistics and event leader supporting international stakeholders and handling real-time operational changes, while also driving member-facing experiences and live entertainment programming in premium environments. I enjoy learning new digital tools quickly (including AI and platforms like Microsoft 365, Google Workspace and Excel) and I use them to communicate and coordinate efficiently with teams, partners, and sponsors.
- 11 years' experience
- Joined September 2026
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Education
- Transportation & Logistics
- Travel & Hospitality
- Professional Services
Work experience
Supported international sporting events and on-site operations in a highly dynamic environment. Coordinated with international stakeholders, suppliers, and event teams in English, managing operational requirements and last-minute changes professionally.
Managed member-focused experiences, recreational programs, and live entertainment. Presented and communicated activities and programs to members and guests, and coordinated weekly entertainment programming—working with artists, suppliers, and live performers. Collaborated directly with members, guests, and external partners within a premium environment.
Delivered corporate events, trade shows, exhibitions, conferences, concerts, and festivals. Managed clients, sponsors, suppliers, and production teams, developing proposals and communicating event concepts and solutions. Managed events with audiences up to 1,000 people per day and led delivery across both creative and operational aspects.
Education
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