I am an innovative Product Leader and media technology expert with over 20 years of experience at the intersection of technology, media production, and business strategy. What sets me apart is my unique blend of deep technical expertise in software development and media production combined with entrepreneurial vision and a proven track record of delivering breakthrough products—from pioneering the world’s first live augmented reality (AR) music streaming platform to leading cross-functional teams that bring complex digital projects from concept to market. My professional journey spans senior leadership roles including Chief Product Officer, Production Director, and Project Manager, working on highly technical and creative projects globally. I have developed and managed complex learning management systems, AI-driven user experiences, and scalable video production pipelines. Additionally, I have collaborated with renowned industry professionals and managed international tours and digital content infrastructures for top-tier music and media ventures. My background also covers digital marketing, growth strategies, and technical leadership in audio engineering and live production, enabling me to deliver comprehensive and innovative solutions that meet client needs and elevate brand presence effectively.…

Robin Balle

I am an innovative Product Leader and media technology expert with over 20 years of experience at the intersection of technology, media production, and business strategy. What sets me apart is my unique blend of deep technical expertise in software development and media production combined with entrepreneurial vision and a proven track record of delivering breakthrough products—from pioneering the world’s first live augmented reality (AR) music streaming platform to leading cross-functional teams that bring complex digital projects from concept to market. My professional journey spans senior leadership roles including Chief Product Officer, Production Director, and Project Manager, working on highly technical and creative projects globally. I have developed and managed complex learning management systems, AI-driven user experiences, and scalable video production pipelines. Additionally, I have collaborated with renowned industry professionals and managed international tours and digital content infrastructures for top-tier music and media ventures. My background also covers digital marketing, growth strategies, and technical leadership in audio engineering and live production, enabling me to deliver comprehensive and innovative solutions that meet client needs and elevate brand presence effectively.…

Available to hire

I am an innovative Product Leader and media technology expert with over 20 years of experience at the intersection of technology, media production, and business strategy. What sets me apart is my unique blend of deep technical expertise in software development and media production combined with entrepreneurial vision and a proven track record of delivering breakthrough products—from pioneering the world’s first live augmented reality (AR) music streaming platform to leading cross-functional teams that bring complex digital projects from concept to market.
My professional journey spans senior leadership roles including Chief Product Officer, Production Director, and Project Manager, working on highly technical and creative projects globally. I have developed and managed complex learning management systems, AI-driven user experiences, and scalable video production pipelines. Additionally, I have collaborated with renowned industry professionals and managed international tours and digital content infrastructures for top-tier music and media ventures.
My background also covers digital marketing, growth strategies, and technical leadership in audio engineering and live production, enabling me to deliver comprehensive and innovative solutions that meet client needs and elevate brand presence effectively.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Chief Product Officer at The Planted Way
September 1, 2023 - Present
Lead planning, development, and maintenance of Learning Management System (LMS) websites and mobile applications; conceptualized and implemented AI-powered meal suggestion bot; oversee video production pipeline and provide production technique advisory; drive product strategy and innovation for health and wellness technology platform.
Production Director at Stars + Destruct Podcast
November 1, 2023 - September 12, 2025
Managed complete production pipeline for internationally distributed podcast content; directed camera operations, lighting design, and set construction for video productions; coordinated post-production workflow and content optimization; built scalable production processes for consistent, high-quality content delivery.
Lead Generation Executive at Talivest
June 1, 2022 - September 12, 2025
Developed and executed lead generation strategies for investment and business development firm; implemented data-driven approaches to identify and qualify potential clients; collaborated with sales teams to optimize conversion rates and pipeline management.
Video Specialist at Self-employed
June 1, 2022 - September 12, 2025
Founded and operated a video marketing consultancy serving startups and established businesses; developed comprehensive video content strategies; provided end-to-end video production services from concept to final delivery; educated clients on video marketing best practices and ROI optimization.
Project Manager at Firstage Ltd
February 1, 2019 - September 12, 2025
Managed development and production for pioneering Augmented Reality music streaming platform; coordinated cross-functional teams of developers, designers, and content creators; implemented quality assurance processes; established global content delivery infrastructure and live streaming capabilities; engineered sound production for all platform performances and managed video post-production; notable achievement: led production for world's first live AR music streaming event.
Production Director at Press Record Productions
February 1, 2019 - September 12, 2025
Built and operated YouTube platform showcasing Irish music talent to international audiences; served as Recording/Mix Engineer, Video Editor, Director of Photography, and Web Designer; developed standardized production workflows and created marketing/distribution strategies increasing artist visibility.
Engineer at Flux Studios
December 1, 2013 - September 12, 2025
Performed audio editing and sub-mixing for Grammy-winning producer Fab Dupont; collaborated with international artists on professional recording projects; maintained studio equipment and contributed to technical workflow optimization.
Drummer, Record & Mix Engineer at Factions
February 1, 2013 - September 12, 2025
Performed as drummer for MRU Best Alternative Act winners; engineered recording and mixing for band's releases and live sessions; performed at major Irish festivals including Electric Picnic and Knockanstockan.
Sound Engineer at Religion Music Group
January 1, 2011 - September 12, 2025
Led audio engineering and production operations as Head Sound Engineer; earned producer credit on Kopek's "White Collar Lies" album; collaborated with industry veterans Tom Lord-Alge (mixing) and Ted Jensen (mastering).
Technical Specialist at U2 Vertigo Tour
December 1, 2006 - September 12, 2025
Managed IT infrastructure and network solutions for a 200-person international touring crew; partnered with Sun Microsystems to develop innovative in-concert audience interaction technology; coordinated with global telecommunications carriers for multi-venue connectivity; provided on-site technical support across multiple international venues.
Assistant Engineer at The Works Studio
January 1, 1999 - September 12, 2025
Contributed to audio engineering for U2's 'POP' album (credited); gained foundational experience in professional audio production and studio operations.
Chief Product Officer at The Planted Way
September 1, 2023 - Present
Lead planning, development, and maintenance of Learning Management System (LMS) websites and mobile applications. Conceptualized and executed AI-powered meal suggestion bot. Oversee video production pipeline and provide advisory in filming. Drive product strategy and innovation for health and wellness technology platform.
Production Director at Stars + Destruct Podcast
November 1, 2023 - September 12, 2025
Managed complete production pipeline for internationally distributed podcast content. Directed camera operations, lighting design, and set construction for video productions. Coordinated post-production workflow including video editing and content optimization. Built scalable production processes for consistent, high-quality content delivery.
Lead Generation Executive at Talivest
June 1, 2022 - September 12, 2025
Developed and executed lead generation strategies for investment and business development firm. Implemented data-driven approaches to identify and qualify potential clients. Collaborated with sales teams to optimize conversion rates and pipeline management.
Video Specialist at Self-employed
June 1, 2022 - September 12, 2025
Founded and operated video marketing consultancy serving startups and established businesses. Developed comprehensive video content strategies aligned with business objectives. Provided end-to-end video production services from concept to final delivery. Educated clients on video marketing best practices and ROI optimization.
Project Manager at Firstage Ltd
February 1, 2019 - September 12, 2025
Managed development and production for pioneering Augmented Reality music streaming platform. Coordinated cross-functional teams of developers, designers, and content creators. Implemented quality assurance processes for software versioning and feature integrity. Established global content delivery infrastructure and live streaming capabilities. Engineered sound production for all platform performances and managed video post-production. Notable Achievement: Led production for world's first live AR music streaming event.
Production Director at Press Record Productions
February 1, 2019 - September 12, 2025
Built and operated YouTube platform showcasing Irish music talent to international audiences. Served as Recording/Mix Engineer, Video Editor, Director of Photography, and Web Designer. Developed standardized production workflows for consistent, professional content output. Created marketing and distribution strategies resulting in increased artist visibility.
Engineer at Flux Studios
December 1, 2013 - September 12, 2025
Performed audio editing and sub-mixing for Grammy-winning producer Fab Dupont. Collaborated with international artists on professional recording projects. Maintained studio equipment and contributed to technical workflow optimization.
Drummer, Record & Mix Engineer at Factions
February 1, 2013 - September 12, 2025
Drummer for MRU Best Alternative Act winners. Engineered recording and mixing for band's releases and live sessions. Performed at major Irish festivals including Electric Picnic and Knockanstockan.
Sound Engineer at Religion Music Group
January 1, 2011 - September 12, 2025
Led audio engineering and production operations as Head Sound Engineer. Earned producer credit on Kopek's 'White Collar Lies' album. Collaborated with industry veterans Tom Lord-Alge (mixing) and Ted Jensen (mastering).
Technical Specialist at U2 Vertigo Tour
December 1, 2006 - September 12, 2025
Managed IT infrastructure and network solutions for 200-person international touring crew. Partnered with Sun Microsystems to develop in-concert audience interaction technology. Coordinated with global telecommunications carriers for multi-venue connectivity. Provided on-site technical support across multiple international venues.
Assistant Engineer at The Works Studio
January 1, 1999 - September 12, 2025
Contributed to audio engineering for U2's 'POP' album (credited). Gained foundational experience in professional audio production and studio operations.

Education

Bachelor of Music - Double Major at Berklee College of Music, Boston
January 1, 2000 - January 1, 2003
Diploma in Sound Engineering at School of Audio Engineering
January 1, 1995 - January 1, 1996
Millfield School at Millfield School
January 1, 1988 - January 1, 1995
Digital Marketing Certificate at Technological University Dublin
January 1, 2019 - January 1, 2020
Digital Marketing Certificate at Technological University Dublin
June 1, 2020 - September 12, 2025
Digital Marketing Certificate at Technological University Dublin
January 1, 2019 - January 1, 2020
Bachelor of Music - Double Major at Berklee College of Music, Boston
January 1, 2000 - January 1, 2003
Diploma in Sound Engineering at School of Audio Engineering
January 1, 1995 - January 1, 1996
Secondary Education at Millfield School
January 1, 1988 - January 1, 1995

Qualifications

Certificate in Digital Enterprise
June 1, 2020 - September 12, 2025
Data Science Orientation
April 1, 2020 - September 12, 2025
Google Tag Manager Fundamentals
March 1, 2020 - September 12, 2025
HubSpot Content Marketing Certification
April 1, 2020 - September 12, 2025
Email Marketing Certified
January 1, 2020 - September 12, 2025
YouTube Music Certification
April 1, 2020 - September 12, 2025
Generative AI Upskill
January 11, 2030 - September 12, 2025
Digital Marketing Certificate
January 1, 2019 - January 1, 2020
Generative AI Upskill
January 11, 2030 - September 12, 2025
Certificate in Digital Enterprise
June 1, 2020 - September 12, 2025
Data Science Orientation
April 1, 2020 - September 12, 2025
Google Tag Manager Fundamentals
March 1, 2020 - September 12, 2025
HubSpot Content Marketing Certification
April 1, 2020 - September 12, 2025
Email Marketing Certification
January 1, 2020 - September 12, 2025
YouTube Music Certification
April 1, 2020 - September 12, 2025

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services

Skills

Experience Level