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I'm a senior digital marketing and product leader with extensive experience driving strategy, innovation, and growth across agency, SaaS, and education sectors. I specialise in building and scaling cross-functional teams, leading Agile digital transformations, and aligning product, marketing, and technology to deliver measurable outcomes. My leadership style focuses on trust, transparency, and continuous improvement. I bring a blend of strategic and hands-on delivery experience, applying Agile and Lean principles to create clarity, accountability, and high-performing digital functions.…I'm a senior digital marketing and product leader with extensive experience driving strategy, innovation, and growth across agency, SaaS, and education sectors. I specialise in building and scaling cross-functional teams, leading Agile digital transformations, and aligning product, marketing, and technology to deliver measurable outcomes. My leadership style focuses on trust, transparency, and continuous improvement. I bring a blend of strategic and hands-on delivery experience, applying Agile and Lean principles to create clarity, accountability, and high-performing digital functions.

Robin Williams

Product Designer, Marketing Strategist, Growth Marketer, +6

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I'm a senior digital marketing and product leader with extensive experience driving strategy, innovation, and growth across agency, SaaS, and education sectors. I specialise in building and scaling cross-functional teams, leading Agile digital transformations, and aligning product, marketing, and technology to deliver measurable outcomes. My leadership style focuses on trust, transparency, and continuous improvement. I bring a blend of strategic and hands-on delivery experience, applying Agile and Lean principles to create clarity, accountability, and high-performing digital functions.…I'm a senior digital marketing and product leader with extensive experience driving strategy, innovation, and growth across agency, SaaS, and education sectors. I specialise in building and scaling cross-functional teams, leading Agile digital transformations, and aligning product, marketing, and technology to deliver measurable outcomes. My leadership style focuses on trust, transparency, and continuous improvement. I bring a blend of strategic and hands-on delivery experience, applying Agile and Lean principles to create clarity, accountability, and high-performing digital functions.

Available to hire

I’m a senior digital marketing and product leader with extensive experience driving strategy, innovation, and growth across agency, SaaS, and education sectors. I specialise in building and scaling cross-functional teams, leading Agile digital transformations, and aligning product, marketing, and technology to deliver measurable outcomes.

My leadership style focuses on trust, transparency, and continuous improvement. I bring a blend of strategic and hands-on delivery experience, applying Agile and Lean principles to create clarity, accountability, and high-performing digital functions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Senior Digital Consultant

December 1, 2022 - November 28, 2025

Strategic digital partner to agency owners and B2B leadership teams in the UK and internationally; helps shape and deliver commercial digital strategies aligned with growth priorities. Coaches and mentors client teams to improve delivery and outcomes.

Head of Digital Marketing at Mind Field Advertising (CC UK)

December 1, 2022 - December 1, 2022

Built the digital function from the ground up, recruiting, coaching, and managing performance across Web, SEO, PPC, social, and content; delivered integrated digital campaigns and raised client growth.

Head of Digital & Emerging Technology at Twinkl Educational Resources

February 1, 2020 - February 1, 2020

Led a major internal transformation to scale Twinkl's global digital capability, shifting the business into new product categories and technology innovation.

Co-Founder at Data Hive

December 1, 2022 - December 1, 2022

Co-founded a consultancy focused on marketing intelligence, analytics, and strategic frameworks for UK and international agencies.

Head of Digital Analytics & Marketing Data at Johnston Press PLC

December 1, 2016 - December 1, 2016

Led group-wide digital analytics strategy during the shift from print to digital; implemented enterprise analytics platforms and cross-functional planning to support growth and monetization.

Conversion Rate Optimisation Manager at Utility Exchange Online Ltd.

July 1, 2015 - July 1, 2015

Owned digital performance and CRO strategy for a B2B utility switch platform; led A/B testing, UX improvements, onboarding optimization, and website redevelopment to increase conversions and align marketing with sales.

Interactive Marketing Designer at Studio M (Merck Millipore, Merck KGAA)

October 1, 2013 - October 1, 2013

Worked with an in-house international agency delivering digital campaigns and tools across global life science brands.

Freelance Marketing & Multimedia Designer at Self-employed / Freelance

October 1, 2013 - October 1, 2013

Built a UK client base delivering multi-media digital experiences for live events, installations, and branded entertainment.