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I'm a senior digital marketing and product leader with extensive experience driving strategy, innovation, and growth across agency, SaaS, and education sectors. I specialise in building and scaling cross-functional teams, leading Agile digital transformations, and aligning product, marketing, and technology to deliver measurable outcomes. My leadership style focuses on trust, transparency, and continuous improvement. I bring a blend of strategic and hands-on delivery experience, applying Agile and Lean principles to create clarity, accountability, and high-performing digital functions.…I'm a senior digital marketing and product leader with extensive experience driving strategy, innovation, and growth across agency, SaaS, and education sectors. I specialise in building and scaling cross-functional teams, leading Agile digital transformations, and aligning product, marketing, and technology to deliver measurable outcomes. My leadership style focuses on trust, transparency, and continuous improvement. I bring a blend of strategic and hands-on delivery experience, applying Agile and Lean principles to create clarity, accountability, and high-performing digital functions.

Robin Williams

Product Designer, Marketing Strategist, Growth Marketer, +6

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I'm a senior digital marketing and product leader with extensive experience driving strategy, innovation, and growth across agency, SaaS, and education sectors. I specialise in building and scaling cross-functional teams, leading Agile digital transformations, and aligning product, marketing, and technology to deliver measurable outcomes. My leadership style focuses on trust, transparency, and continuous improvement. I bring a blend of strategic and hands-on delivery experience, applying Agile and Lean principles to create clarity, accountability, and high-performing digital functions.…I'm a senior digital marketing and product leader with extensive experience driving strategy, innovation, and growth across agency, SaaS, and education sectors. I specialise in building and scaling cross-functional teams, leading Agile digital transformations, and aligning product, marketing, and technology to deliver measurable outcomes. My leadership style focuses on trust, transparency, and continuous improvement. I bring a blend of strategic and hands-on delivery experience, applying Agile and Lean principles to create clarity, accountability, and high-performing digital functions.

Available to hire

I’m a senior digital marketing and product leader with extensive experience driving strategy, innovation, and growth across agency, SaaS, and education sectors. I specialise in building and scaling cross-functional teams, leading Agile digital transformations, and aligning product, marketing, and technology to deliver measurable outcomes.

My leadership style focuses on trust, transparency, and continuous improvement. I bring a blend of strategic and hands-on delivery experience, applying Agile and Lean principles to create clarity, accountability, and high-performing digital functions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Co-Founder at Data Hive

December 1, 2022 - December 1, 2022

Co-founded a consultancy focused on marketing intelligence, analytics, and strategic frameworks for UK and international agencies.

Head of Digital Marketing at Mind Field Advertising (CC UK)

December 1, 2022 - December 1, 2022

Built the digital function from the ground up, recruiting, coaching, and managing performance across Web, SEO, PPC, social, and content; delivered integrated digital campaigns and raised client growth.

Senior Digital Consultant

December 1, 2022 - November 28, 2025

Strategic digital partner to agency owners and B2B leadership teams in the UK and internationally; helps shape and deliver commercial digital strategies aligned with growth priorities. Coaches and mentors client teams to improve delivery and outcomes.

Head of Digital & Emerging Technology at Twinkl Educational Resources

February 1, 2020 - February 1, 2020

Led a major internal transformation to scale Twinkl's global digital capability, shifting the business into new product categories and technology innovation.

Head of Digital Analytics & Marketing Data at Johnston Press PLC

December 1, 2016 - December 1, 2016

Led group-wide digital analytics strategy during the shift from print to digital; implemented enterprise analytics platforms and cross-functional planning to support growth and monetization.

Conversion Rate Optimisation Manager at Utility Exchange Online Ltd.

July 1, 2015 - July 1, 2015

Owned digital performance and CRO strategy for a B2B utility switch platform; led A/B testing, UX improvements, onboarding optimization, and website redevelopment to increase conversions and align marketing with sales.

Freelance Marketing & Multimedia Designer at Self-employed / Freelance

October 1, 2013 - October 1, 2013

Built a UK client base delivering multi-media digital experiences for live events, installations, and branded entertainment.

Interactive Marketing Designer at Studio M (Merck Millipore, Merck KGAA)

October 1, 2013 - October 1, 2013

Worked with an in-house international agency delivering digital campaigns and tools across global life science brands.